Meta (META) Partners with EssilorLuxottica (ESLOF) to Double Smart Glasses Production to 30M by 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Source: seekingalpha
- Production Target Increase: Meta is in discussions with EssilorLuxottica to raise annual production of smart glasses from 10M to 20M units, with a potential increase to 30M by 2026, reflecting Meta's confidence and commitment to the smart glasses market.
- Surging Market Demand: Despite delaying the international rollout of Ray-Ban Display glasses due to limited inventory, Meta's ambitious production goals indicate strong expectations for market demand, aiming to capture significant market share.
- Strategic Restructuring: Meta plans to cut 10% of its virtual reality staff to reallocate resources towards augmented reality and AI development, signaling a strategic shift in technology investment to enhance competitiveness.
- Increased Competitive Pressure: With Google investing $150M in Warby Parker to develop all-day wear smart glasses, Meta's production targets aim to maintain its lead in the smart glasses market, even as its stock price shows little immediate improvement.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 336.08 USD with a low forecast of 255.00 USD and a high forecast of 400.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 336.280
Low
255.00
Averages
336.08
High
400.00
Current: 336.280
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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