Melania Trump Documentary Exceeds Box Office Expectations in Debut
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2026
0mins
Should l Buy AMC?
Source: seekingalpha
- Box Office Surprise: The Melania Trump documentary grossed approximately $7 million in its opening weekend across North America, significantly surpassing Boxoffice Pro's forecast of $1 million to $2 million, indicating strong viewer interest in the subject matter.
- Release Scale and Audience Response: Released in 1,778 theaters and 27 international markets, the film received poor critical reviews but garnered overwhelmingly positive audience feedback, suggesting its appeal among specific demographics despite critical reception.
- High Investment and Market Challenges: Amazon MGM Studios acquired distribution rights for about $40 million and committed tens of millions more to marketing; however, despite a strong debut, the film faces challenges in the streaming era where many viewers prefer to wait for home releases, potentially impacting future box office performance.
- Director Background and Industry Context: Directed by Brett Ratner, who has faced misconduct allegations, this marks his first major release since 2017; despite the politically charged environment and low presidential approval ratings, the film has managed to attract audience attention.
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Analyst Views on AMC
Wall Street analysts forecast AMC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMC is 2.15 USD with a low forecast of 1.30 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
3 Hold
1 Sell
Hold
Current: 1.400
Low
1.30
Averages
2.15
High
3.00
Current: 1.400
Low
1.30
Averages
2.15
High
3.00
About AMC
AMC Entertainment Holdings, Inc. is a movie exhibition company. The Company is principally involved in the theatrical exhibition business and owns, operates or has interests in theatres primarily located in the United States and Europe. The Company operates through two segments: U.S. markets and International markets. In the U.S. markets segment, it owns, leases or operates theatres in 41 states and the District of Columbia. The International markets segment has operations in or partial interest in theatres in the United Kingdom, Germany, Spain, Italy, Ireland, Portugal, Sweden, Finland, Norway, and Denmark. Its brands include AMC, AMC CLASSIC and others. It also offers food and beverage alternatives beyond traditional concession items, including collectible concession vessels, made-to-order meals, customized coffee, healthy snacks, beer, wine, premium cocktails, and dine-in theatre options. It operates approximately 870 theatres and 9,700 screens across the globe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- High Investment and Market Challenges: Amazon MGM Studios acquired distribution rights for about $40 million and committed tens of millions more to marketing; however, despite a strong debut, the film faces challenges in the streaming era where many viewers prefer to wait for home releases, potentially impacting future box office performance.
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- Debt Restructuring Agreement: AMC has reached an agreement with creditors to amend certain debt terms, facilitating easier refinancing, and will pay an $18.9 million consent premium to enhance capital structure flexibility, thereby improving liquidity and reducing capital costs.
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