MediaCo Holding Inc. Reports EstrellaTV's 14% Audience Growth in 2025, a Decade High
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
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Source: Newsfilter
- Historic Audience Growth: EstrellaTV achieved a 14% year-over-year increase in P18-49 viewers in 2025, marking its first annual growth since 2018 and the strongest performance in over a decade, significantly enhancing its appeal among U.S. Hispanic audiences.
- Quarterly Growth Momentum: The network's quarterly performance remained robust in 2025, with a 23% year-over-year increase in Q2, a slight 0.3% rise in Q3, and a remarkable 57% growth in Q4, setting a record for the largest quarterly YoY gain in network history, indicating the effectiveness of its content strategy.
- Stable Monthly Performance: EstrellaTV recorded year-over-year gains in 9 of the last 13 months among P18-49 viewers, with particularly strong performance in December, achieving growth for two consecutive Decembers, showcasing the sustained appeal of its programming content.
- Advertising Market Impact: MediaCo's Chief Revenue Officer noted that EstrellaTV is building real, sustainable momentum with younger audiences, and this level of growth is changing the conversation in the advertising marketplace, indicating significant future revenue potential.
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Analyst Views on MDIA
About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Comprehensive Broadcast Plan: EstrellaTV has announced full coverage of Tigres and FC Juárez home matches throughout the 2026 Clausura season, running from January to April 2026, ensuring fans can watch every game.
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- Free Viewing Convenience: COO René Santaella emphasized that fans can easily find EstrellaTV to watch games, highlighting the platform's user-friendly and accessible viewing experience.
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MediaCo Holding Inc. Launches Multicultural Audio Platform, Stock Surges 13.24%
- New Platform Launch: MediaCo has launched Sigma Audio Networks LLC, integrating multiple brands to provide advertisers access to diverse audiences, which is expected to enhance advertising revenue and market share.
- Viewership Growth: EstrellaTV achieved a 14% annual growth in 2025, particularly among the 18-49 age group, marking its first annual growth since 2018 and indicating increased appeal to younger audiences.
- Impressive Quarterly Performance: According to Nielsen data, EstrellaTV's fourth-quarter viewership increased by 57% compared to the same period in 2024, marking the largest quarterly year-over-year gain in the network's history, further solidifying its market position.
- Market Performance Analysis: MediaCo has a market capitalization of $55.22 million, with its stock down 37.04% over the past 12 months, reflecting weak investor sentiment; despite recent gains, the long-term trend suggests caution is warranted.
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