MediaCo Holding Announces EstrellaTV Ratings Milestone
MediaCo Holding announced a ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18-49 growth in the network's history. The company said, "The network surged +92% in November P18-49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S. This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises: Tengo Talento Kids - November's top performer, a powerful +65% jump from October. Alarma TV - November's #2 program, up +5% month-to-month. 100 Latinos Dijeron - Continued its upward trajectory with a +26% MTM lift. Liga MX - November matches outperformed this season's pre-November average by +45%. November wasn't just about big individual wins, it delivered consistency. Every weekly P18-49 prime-time average ranked within EstrellaTV's top 10 weeks of 2025, underscoring the network's sustained growth. Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18-49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide."
Trade with 70% Backtested Accuracy
Analyst Views on MDIA
About MDIA
About the author
EstrellaTV Announces 2026 Clausura Broadcast Schedule for Liga MX Matches
- Comprehensive Broadcast Plan: EstrellaTV has announced full coverage of Tigres and FC Juárez home matches throughout the 2026 Clausura season, running from January to April 2026, ensuring fans can watch every game.
- Multi-Platform Coverage: All matches will be aired on its linear network, FAST channel, and the EstrellaTV app, including pre-game, halftime, and post-game shows, significantly enhancing viewer engagement and experience.
- Major Market Reach: EstrellaTV will broadcast in local TV stations across major markets including Los Angeles, New York, Houston, Dallas, Miami, Chicago, and Denver, ensuring a broad audience base and strengthening brand presence.
- Free Viewing Convenience: COO René Santaella emphasized that fans can easily find EstrellaTV to watch games, highlighting the platform's user-friendly and accessible viewing experience.
MediaCo Holding Inc. Launches Multicultural Audio Platform, Stock Surges 13.24%
- New Platform Launch: MediaCo has launched Sigma Audio Networks LLC, integrating multiple brands to provide advertisers access to diverse audiences, which is expected to enhance advertising revenue and market share.
- Viewership Growth: EstrellaTV achieved a 14% annual growth in 2025, particularly among the 18-49 age group, marking its first annual growth since 2018 and indicating increased appeal to younger audiences.
- Impressive Quarterly Performance: According to Nielsen data, EstrellaTV's fourth-quarter viewership increased by 57% compared to the same period in 2024, marking the largest quarterly year-over-year gain in the network's history, further solidifying its market position.
- Market Performance Analysis: MediaCo has a market capitalization of $55.22 million, with its stock down 37.04% over the past 12 months, reflecting weak investor sentiment; despite recent gains, the long-term trend suggests caution is warranted.
