Maple Integrates with OpenTable to Enhance Restaurant Call Handling Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
Updated: 26 minutes ago0mins
- Automated Reservation Management: The integration of Maple with OpenTable enables restaurants to automate 24/7 reservation bookings via natural voice conversations, ensuring every call is handled promptly even during peak hours, significantly enhancing customer satisfaction and reservation conversion rates.
- Real-Time Availability Sync: The system pulls real-time table availability from OpenTable, ensuring accurate booking confirmations and reducing customer loss due to information discrepancies, thereby enhancing the revenue potential for restaurants.
- Addressing Industry Pain Points: American restaurants miss an estimated 33% of incoming calls during service hours, and this integration aims to reduce missed calls while decreasing staff time spent on bookings, allowing them to focus more on in-person service and improving overall operational efficiency.
- Technology Democratization: Since its launch in December 2023, Maple has answered over 1 million calls for more than 1,000 restaurants with a 92% resolution rate without human intervention, enabling independent restaurants to access enterprise-level technology and stand out in a competitive market.
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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 6166 USD with a low forecast of 5433 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
20 Buy
6 Hold
0 Sell
Strong Buy
Current: 5277.200
Low
5433
Averages
6166
High
6850
Current: 5277.200
Low
5433
Averages
6166
High
6850
BNP Paribas Exane
Outperform
initiated
$6,100
2025-11-24
Reason
BNP Paribas Exane
Price Target
$6,100
2025-11-24
initiated
Outperform
Reason
BNP Paribas Exane initiated coverage of Booking Holdings with an Outperform rating and $6,100 price target.
BofA
Neutral -> Buy
upgrade
$6,000
2025-11-24
Reason
BofA
Price Target
$6,000
2025-11-24
upgrade
Neutral -> Buy
Reason
BofA upgraded Booking Holdings to Buy from Neutral with a $6,000 price target.
Wedbush
Wedbush
Neutral -> Outperform
upgrade
$6,000
2025-11-13
Reason
Wedbush
Wedbush
Price Target
$6,000
2025-11-13
upgrade
Neutral -> Outperform
Reason
As previously reported, Wedbush upgraded Booking Holdings to Outperform from Neutral with a $6,000 price target. The firm notes Global travel demand was healthy relative to expectations this quarter, and Booking remains the best positioned OTA given the company's global scale and diversification, strong liquidity and free cash flow conversion, and track record of successful execution across key strategic initiatives. In Q3, the company reported strong results across key metrics and management noted robust segments, Wedbush adds. Over the last three months, shares have fallen 8% and are currently trading for 17.6-times the firm's 2027 GAAP EPS estimate, near the lower end of its historical range over the last two years.
Wedbush
Neutral -> Outperform
upgrade
$6,000
2025-11-13
Reason
Wedbush
Price Target
$6,000
2025-11-13
upgrade
Neutral -> Outperform
Reason
Wedbush upgraded Booking Holdings to Outperform from Neutral with a $6,000 price target.
See All Ratings
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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