Manchester United Parts Ways with Coach Amorim to Pursue Higher Premier League Finish
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Source: CNBC
- Coaching Change: Manchester United has parted ways with coach Ruben Amorim after a disappointing 15th place finish in the Premier League last season, indicating the club's urgent need to improve its league standing moving forward.
- Ownership Impact: Amorim was the first managerial appointment following billionaire Jim Ratcliffe's acquisition of a minority stake in February 2024, and Ratcliffe's subsequent structural changes highlight his significant influence on the club's management dynamics.
- Management Tensions: Prior to his departure, Amorim hinted at tensions with the club hierarchy, emphasizing his desire to be a manager rather than just a coach, which reflects ongoing power struggles and unclear roles within the club.
- Interim Leadership: Manchester United has appointed former player Darren Fletcher to temporarily lead the team in their upcoming match against Burnley, a decision aimed at stabilizing the squad and quickly restoring competitive form.
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About MANU
Manchester United plc and its subsidiaries are a men’s and women’s professional football club together with related and ancillary activities. It generates revenue from multiple sources, including Commercial, Broadcasting and Matchday. Within the Commercial sector, it monetizes its global brand via two revenue streams: sponsorship and retail, merchandising, apparel, and product licensing. It benefits from the distribution of live football content directly from the revenue it receives and indirectly through increased global exposure to its commercial partners. Its broadcasting revenue is derived from the television rights relating to the Premier League, UEFA club competitions and other competitions. In addition, its wholly owned global television channel, MUTV, delivers Manchester United programming to territories around the world. Matchday operates Old Trafford, a football club stadium with over 74,197 seats, inclusive of accessible platforms accommodating 556 disabled supporters.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Manchester United Strikes Multi-Million Pound TV Deal with Lionsgate
- Historical Drama Agreement: Manchester United has reached a deal with U.S. media production company Lionsgate to create a TV show based on the club's history, ensuring a guaranteed sum in the low multi-million pounds, which could significantly enhance the club's brand value and revenue potential if the show is produced and sold.
- Future Revenue Sharing: The agreement stipulates that future royalties will be shared between Manchester United and Lionsgate, with the value increasing based on the number of seasons, episodes, and the size of any deal, providing the club with a sustainable financial benefit and enhancing its long-term financial stability.
- Creative Team Involvement: British writer and director Jed Mercurio, known for hit series Bodyguard and Line of Duty, is involved in discussions about the project and is a lifelong Manchester United fan, which will help ensure the show's quality and appeal, further enhancing the club's cultural influence.
- Market Potential Analysis: The show's concept is similar to Netflix's popular historical drama The Crown, and if successfully launched, it is expected to attract global Manchester United fans and history drama enthusiasts, potentially creating new revenue streams and increasing the club's visibility and influence in the global market.
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