Leafly Appoints Peter Lee as CEO, Driving Strategic Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 27 2025
0mins
Source: Newsfilter
- Leadership Change: Leafly has appointed Peter Lee as CEO, who has served as President and COO since 2024, and is expected to leverage his extensive management experience to drive the company's strategic transformation and enhance market competitiveness.
- Board Membership Continuity: Peter Lee will continue as a member of Leafly's Board of Directors, ensuring strategic consistency during the leadership transition, which will help maintain investor confidence and market stability.
- Former CEO Resignation: The company announced the resignation of former CEO Yoko Miyashita effective November 21, 2025, thanking her for her contributions, and this change may impact the company's future strategic direction.
- Industry Background: Prior to joining Leafly, Peter Lee served as President and CFO of Merida Merger Corporation and has accumulated extensive industry experience at various hedge funds, which is expected to bring new growth opportunities to Leafly.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
