Latin America's Smartphone Market Grows 1% YoY in 3Q25, Shipments Reach 35.2 Million Units
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 02 2025
0mins
Source: Businesswire
- Market Shipment Recovery: Latin America's smartphone market grew 1% YoY in 3Q25, with shipments reaching 35.2 million units, marking the highest level since 4Q15, reflecting market resilience amid economic uncertainty.
- Brand Competition Landscape: Samsung led with 11.6 million units and a 33% market share, driven by its low-end A-series models accounting for 68% of its shipments, while Xiaomi and Motorola followed with 6.3 million and 5.4 million units, respectively.
- Rising Demand for High-End Devices: Despite a 2% decline in shipments of devices under $300, shipments of high-end and premium devices priced above $500 increased by 20% YoY, contributing to an 8% rise in ASP in 3Q25, intensifying competition in the market.
- Future Market Outlook: While Omdia expects the Latin American smartphone market to remain flat at 137 million units shipped by the end of 2025, challenges such as rising memory and storage costs may hinder growth in 2026, prompting manufacturers to adopt flexible financing strategies to alleviate consumer burden.
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Analyst Views on TTGT
Wall Street analysts forecast TTGT stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 3.870
Low
10.00
Averages
11.67
High
15.00
Current: 3.870
Low
10.00
Averages
11.67
High
15.00
About TTGT
TechTarget, Inc., which also refers to itself as Informa TechTarget, is a business-to-business (B2B) growth accelerator that informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to return on investment (ROI). It has scale in permissioned B2B first-party data and a unique end-to-end portfolio of data-driven solutions that services the full B2B product lifecycle, from R&D to ROI: from strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement. In intelligence and advisory, it offers expert analyst, data-driven intelligence products and advisory services to product managers, corporate strategists and the C-suite, challenging market strategies and sharpening product roadmaps. In brand and content, it provides expert editorial, data-driven brand products and content marketing services for brand marketers, product marketers and content marketers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rise of RGB LED Technology: RGB LED TVs shipped only 39,400 units in Q1 2026, but shipment volumes are expected to accelerate rapidly with more models being introduced ahead of the World Cup, particularly in the Chinese market where TCL and Hisense have led early adoption.
See More
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See More
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See More
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- Apple's Strong Performance: Despite a 3% year-over-year decline in shipments, Apple maintained its leading position, with the iPhone 17 series accounting for 70% of its shipments, supported by aggressive iPhone 15 prepaid promotions that bolstered demand in lower price tiers, showcasing its competitive edge in the premium market.
- Motorola's Growth: Motorola was the only major vendor to experience growth in Q1 2026, with an 18% year-over-year increase in shipments driven by the strong performance of the Moto G portfolio, indicating its successful appeal to consumers in a competitive landscape.
- Increased Pressure on Mid-Range Market: In Q1 2026, shipments in the $300–599 mid-range segment declined by 19%, while the $600–799 segment fell by 6%, highlighting the impact of rising costs and selective carrier subsidies on consumer purchasing decisions in the mid-tier market.
See More
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See More
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See More
