Laird Superfood Launches New Protein Matcha Drink Mix Line
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: Newsfilter
- Product Launch: Laird Superfood has introduced the Protein Matcha line, an instant iced matcha drink mix available in Original, Strawberry, and Lavender flavors, each containing 10 grams of protein per serving, showcasing the company's ongoing innovation in the health beverage market.
- Nutritional Profile: Each serving of Original and Lavender flavors contains 70 milligrams of caffeine, while Strawberry has 90 milligrams, combined with lion's mane mushroom, coconut water powder, and sea salt electrolytes, aimed at providing cognitive support and natural hydration to meet consumer demand for functional beverages.
- Market Positioning: CMO Andy Judd emphasized that Protein Matcha combines protein, caffeine, and electrolytes, making it ideal for summer and active lifestyles, reflecting strong consumer demand for beverages that offer both nutrition and taste, thereby reinforcing the brand's position in the functional beverage sector.
- Sales Channels: Protein Matcha is currently available for $18 on LairdSuperfood.com and will be launched on Amazon later, demonstrating the brand's strategy to expand its e-commerce presence and enhance market reach and consumer convenience.
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Analyst Views on LSF
Wall Street analysts forecast LSF stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 4.470
Low
7.00
Averages
7.50
High
8.00
Current: 4.470
Low
7.00
Averages
7.50
High
8.00
About LSF
Laird Superfood, Inc. and its subsidiary, Picky Bars, LLC, create plant-based superfood products that are clean, delicious, and functional. The Company’s primary products include coffee creamers, hydration and beverage enhancing products, harvest snacks and other food items, and coffee, tea, and hot chocolate products. It operates in the superfood segment. Its creamers include sales of powdered and liquid coffee creamers. Its hydration and beverage enhancing products include sales of Hydrate coconut waters and its supplement lines. Harvest snacks and other food items primarily include protein and energy bars, oatmeal, and granola. Coffee, tea, and hot chocolate products include traditional and functional mushroom-ground and whole-bean coffee, hot chocolate with functional mushrooms, and its instant latte line of just-add-water coffee and tea products. Its other products include primarily coffee tools and other miscellaneous branded goods.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Laird Superfood Launches New Protein Matcha Drink Mix Line
- Product Launch: Laird Superfood has introduced the Protein Matcha line, an instant iced matcha drink mix available in Original, Strawberry, and Lavender flavors, each containing 10 grams of protein per serving, showcasing the company's ongoing innovation in the health beverage market.
- Nutritional Profile: Each serving of Original and Lavender flavors contains 70 milligrams of caffeine, while Strawberry has 90 milligrams, combined with lion's mane mushroom, coconut water powder, and sea salt electrolytes, aimed at providing cognitive support and natural hydration to meet consumer demand for functional beverages.
- Market Positioning: CMO Andy Judd emphasized that Protein Matcha combines protein, caffeine, and electrolytes, making it ideal for summer and active lifestyles, reflecting strong consumer demand for beverages that offer both nutrition and taste, thereby reinforcing the brand's position in the functional beverage sector.
- Sales Channels: Protein Matcha is currently available for $18 on LairdSuperfood.com and will be launched on Amazon later, demonstrating the brand's strategy to expand its e-commerce presence and enhance market reach and consumer convenience.
See More
Laird Superfood Q1 2026 Earnings Call Highlights
- Acquisition Integration Progress: Laird Superfood completed acquisitions of Navitas Organics and Terrasoul Superfoods in Q1 2026, financing $50 million and $60 million respectively, marking a strategic expansion in the superfoods sector that is expected to enhance market share and operational efficiency.
- Sales Growth and Margin Pressure: The company reported Q1 net sales of $13.9 million, a 20% increase year-over-year, with Navitas contributing $1.6 million; however, gross margin fell to 33.3% due to rising commodity prices and tariffs, indicating short-term profit pressures.
- Future Outlook and Financial Guidance: For fiscal year 2026, the company expects consolidated net sales between $138 million and $148 million, with adjusted EBITDA projected at $8 million to $12 million, and management emphasized updating guidance based on integration milestones, reflecting confidence in future growth.
- Market Strategy Adjustment: The company plans to internalize more marketing efforts to enhance efficiency, appointing Andy Judd to lead the marketing team; while this will require short-term ramp-up investments, it is expected to yield better ROI and stronger brand storytelling.
See More
New Organic Blend Fills Nutritional Gaps with Prebiotic Fiber
- Product Relaunch: Laird Superfood's relaunch of its Organic Prebiotic Daily Greens features USDA Certified Organic ingredients, enhancing the quality of its 2023 formula to meet consumer demand for healthy and organic options, thereby strengthening its market competitiveness.
- Nutritional Composition: Each serving contains 22 superfood ingredients, including plant-based fibers like sweet potato, apple, blueberry, and carrot, aimed at nourishing beneficial gut bacteria and helping to fill nutritional gaps in daily diets, promoting gut health.
- Health Certifications: The product is not only USDA Certified Organic but also Non-GMO Project Verified and free from added sugars, making it suitable for vegans and gluten-free diets, which broadens its potential consumer base.
- Market Pricing: The Organic Prebiotic Daily Greens is priced at a suggested retail of $69 for a 14.8 oz bag on LairdSuperfood.com and Amazon, providing a 30-day supply, reflecting the company's commitment to high-quality health products.
See More
Laird Superfood Relaunches Organic Prebiotic Daily Greens
- Product Upgrade: Laird Superfood's relaunch of the Organic Prebiotic Daily Greens features USDA Certified Organic ingredients, enhancing the quality of its 2023 formula to meet consumer demand for gut health and fiber supplementation.
- Nutritional Composition: Each serving contains 22 superfood ingredients, including functional mushrooms and a variety of fruits and vegetables, focusing on components that the body can recognize and utilize while avoiding green grasses and fillers.
- Market Positioning: The product is not only USDA Certified Organic but also Non-GMO Project Verified, catering to gluten-free, vegan, and paleo diets, addressing the growing market demand for healthy eating options.
- Pricing and Availability: The Organic Prebiotic Daily Greens is available for purchase on LairdSuperfood.com and Amazon, with a suggested retail price of $69 for a 14.8 oz bag and $39 for a 15-day supply of single-serve packets, providing a convenient daily nutrition solution.
See More
Laird Superfood to Report Q1 Financial Results on May 14, 2026
- Earnings Report Schedule: Laird Superfood will release its financial results for the first quarter ended March 31, 2026, after market close on May 14, 2026, with management hosting a webcast at 5:00 PM ET to discuss the financial performance in detail.
- Investor Participation: Investors can access the live webcast through the Laird Superfood Investor Relations website at https://investors.lairdsuperfood.com/ under the 'Events' section, ensuring they stay updated with the company's latest developments.
- Company Background: Founded in 2015 by renowned surfer Laird Hamilton, Laird Superfood focuses on providing delicious and functional plant-based superfood products aimed at enhancing consumers' daily rituals and overall quality of life.
- Product Philosophy and Market Positioning: The company is committed to producing environmentally conscientious products made with real ingredients that are rigorously tested, catering to modern health-conscious consumers seeking natural energy boosts.
See More
Laird Superfood Acquires Terrasoul for $48M
- Acquisition Overview: Laird Superfood announced the acquisition of Terrasoul Superfoods for $48 million in cash, subject to customary purchase price adjustments, with an additional earnout of up to $5 million contingent on achieving specific performance milestones, which will enhance Laird's competitive position in the superfoods market.
- Funding Details: The acquisition is financed through a concurrent $60 million private placement of Series A convertible preferred stock to affiliates of Nexus Capital Management, which will increase their ownership stake in Laird Superfood to approximately 71.7%, thereby strengthening their control over the company.
- Terrasoul Performance: Terrasoul generated approximately $65.8 million in unaudited net sales in 2025, and as a vertically integrated superfoods platform, its strong sales performance is expected to contribute significantly to Laird Superfood's revenue growth potential.
- Market Reaction: Despite the acquisition announcement, Laird Superfood's stock price dipped about 15% during pre-market trading on Tuesday, reflecting market concerns regarding the acquisition and potentially impacting investor confidence in the company's future growth.
See More
Laird Superfood Launches New Protein Matcha Drink Mix Line
- Product Launch: Laird Superfood has introduced the Protein Matcha line, an instant iced matcha drink mix available in Original, Strawberry, and Lavender flavors, each containing 10 grams of protein per serving, showcasing the company's ongoing innovation in the health beverage market.
- Nutritional Profile: Each serving of Original and Lavender flavors contains 70 milligrams of caffeine, while Strawberry has 90 milligrams, combined with lion's mane mushroom, coconut water powder, and sea salt electrolytes, aimed at providing cognitive support and natural hydration to meet consumer demand for functional beverages.
- Market Positioning: CMO Andy Judd emphasized that Protein Matcha combines protein, caffeine, and electrolytes, making it ideal for summer and active lifestyles, reflecting strong consumer demand for beverages that offer both nutrition and taste, thereby reinforcing the brand's position in the functional beverage sector.
- Sales Channels: Protein Matcha is currently available for $18 on LairdSuperfood.com and will be launched on Amazon later, demonstrating the brand's strategy to expand its e-commerce presence and enhance market reach and consumer convenience.
See More
Laird Superfood Q1 2026 Earnings Call Highlights
- Acquisition Integration Progress: Laird Superfood completed acquisitions of Navitas Organics and Terrasoul Superfoods in Q1 2026, financing $50 million and $60 million respectively, marking a strategic expansion in the superfoods sector that is expected to enhance market share and operational efficiency.
- Sales Growth and Margin Pressure: The company reported Q1 net sales of $13.9 million, a 20% increase year-over-year, with Navitas contributing $1.6 million; however, gross margin fell to 33.3% due to rising commodity prices and tariffs, indicating short-term profit pressures.
- Future Outlook and Financial Guidance: For fiscal year 2026, the company expects consolidated net sales between $138 million and $148 million, with adjusted EBITDA projected at $8 million to $12 million, and management emphasized updating guidance based on integration milestones, reflecting confidence in future growth.
- Market Strategy Adjustment: The company plans to internalize more marketing efforts to enhance efficiency, appointing Andy Judd to lead the marketing team; while this will require short-term ramp-up investments, it is expected to yield better ROI and stronger brand storytelling.
See More
New Organic Blend Fills Nutritional Gaps with Prebiotic Fiber
- Product Relaunch: Laird Superfood's relaunch of its Organic Prebiotic Daily Greens features USDA Certified Organic ingredients, enhancing the quality of its 2023 formula to meet consumer demand for healthy and organic options, thereby strengthening its market competitiveness.
- Nutritional Composition: Each serving contains 22 superfood ingredients, including plant-based fibers like sweet potato, apple, blueberry, and carrot, aimed at nourishing beneficial gut bacteria and helping to fill nutritional gaps in daily diets, promoting gut health.
- Health Certifications: The product is not only USDA Certified Organic but also Non-GMO Project Verified and free from added sugars, making it suitable for vegans and gluten-free diets, which broadens its potential consumer base.
- Market Pricing: The Organic Prebiotic Daily Greens is priced at a suggested retail of $69 for a 14.8 oz bag on LairdSuperfood.com and Amazon, providing a 30-day supply, reflecting the company's commitment to high-quality health products.
See More
Laird Superfood Relaunches Organic Prebiotic Daily Greens
- Product Upgrade: Laird Superfood's relaunch of the Organic Prebiotic Daily Greens features USDA Certified Organic ingredients, enhancing the quality of its 2023 formula to meet consumer demand for gut health and fiber supplementation.
- Nutritional Composition: Each serving contains 22 superfood ingredients, including functional mushrooms and a variety of fruits and vegetables, focusing on components that the body can recognize and utilize while avoiding green grasses and fillers.
- Market Positioning: The product is not only USDA Certified Organic but also Non-GMO Project Verified, catering to gluten-free, vegan, and paleo diets, addressing the growing market demand for healthy eating options.
- Pricing and Availability: The Organic Prebiotic Daily Greens is available for purchase on LairdSuperfood.com and Amazon, with a suggested retail price of $69 for a 14.8 oz bag and $39 for a 15-day supply of single-serve packets, providing a convenient daily nutrition solution.
See More
Laird Superfood to Report Q1 Financial Results on May 14, 2026
- Earnings Report Schedule: Laird Superfood will release its financial results for the first quarter ended March 31, 2026, after market close on May 14, 2026, with management hosting a webcast at 5:00 PM ET to discuss the financial performance in detail.
- Investor Participation: Investors can access the live webcast through the Laird Superfood Investor Relations website at https://investors.lairdsuperfood.com/ under the 'Events' section, ensuring they stay updated with the company's latest developments.
- Company Background: Founded in 2015 by renowned surfer Laird Hamilton, Laird Superfood focuses on providing delicious and functional plant-based superfood products aimed at enhancing consumers' daily rituals and overall quality of life.
- Product Philosophy and Market Positioning: The company is committed to producing environmentally conscientious products made with real ingredients that are rigorously tested, catering to modern health-conscious consumers seeking natural energy boosts.
See More
Laird Superfood Acquires Terrasoul for $48M
- Acquisition Overview: Laird Superfood announced the acquisition of Terrasoul Superfoods for $48 million in cash, subject to customary purchase price adjustments, with an additional earnout of up to $5 million contingent on achieving specific performance milestones, which will enhance Laird's competitive position in the superfoods market.
- Funding Details: The acquisition is financed through a concurrent $60 million private placement of Series A convertible preferred stock to affiliates of Nexus Capital Management, which will increase their ownership stake in Laird Superfood to approximately 71.7%, thereby strengthening their control over the company.
- Terrasoul Performance: Terrasoul generated approximately $65.8 million in unaudited net sales in 2025, and as a vertically integrated superfoods platform, its strong sales performance is expected to contribute significantly to Laird Superfood's revenue growth potential.
- Market Reaction: Despite the acquisition announcement, Laird Superfood's stock price dipped about 15% during pre-market trading on Tuesday, reflecting market concerns regarding the acquisition and potentially impacting investor confidence in the company's future growth.
See More
