Kustom Entertainment Rebrands to Focus on $100 Billion Ticketing Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
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Source: Globenewswire
- Rebranding: Digital Ally, Inc. has rebranded to Kustom Entertainment, Inc., marking a strategic shift towards the rapidly growing live event production and online ticketing platform, which is expected to significantly enhance market competitiveness.
- Reverse Stock Split: The company announced a 1-for-3 reverse stock split, expected to begin trading under the new ticker KUST on January 8, 2026, reducing outstanding shares from 1,898,436 to 632,812, aimed at enhancing shareholder value.
- Market Expansion: Kustom Entertainment is expanding its roster of live events, leveraging the success of the Country Stampede music festival to launch high-production events nationwide, which is anticipated to attract more audiences and elevate brand recognition.
- Industry Outlook: According to Goldman Sachs, despite a slowdown in the music industry growth to 6.2% in 2024, global revenues are projected to approach $200 billion by 2035, positioning Kustom Entertainment favorably to capitalize on this growth through its strategic focus.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
