Kuke Music, GWM forge strategic partnership, globally launch 'KUKE Music'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 07 2025
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Collaboration Announcement: WEY, the new energy vehicle brand under Great Wall Motor, has partnered with KUKE Music to enhance in-car experiences through a customized smart application.
Focus on Technology and Personalization: The collaboration aims to integrate AI with immersive music scenarios, providing a personalized driving experience in GWM's new intelligent NEV models.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
