Krispy Kreme Launches Winter Seasonal Doughnut Collection
Available beginning Tuesday, Jan. 6 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme's Winter Seasonal Collection features four all-new indulgent, cozy favors that give guests more ways to dozen: Caramel Dulce Doughnut - an Original Glazed doughnut dipped in caramel icing with a salted caramel dulce drizzle. Chocolate Truffle Doughnut - an unglazed doughnut filled with chocolate truffle flavored Kreme, dipped in chocolate icing, piped with chocolate icing drizzles and topped with chocolate chips. Raspberry Cheesecake Doughnut - an unglazed doughnut dipped in raspberry-flavored icing and graham crunch, topped with cheesecake flavored buttercreme. Cinnamon Sugar Cake Doughnut - an Original Glazed cinnamon old fashioned cake doughnut.
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- New Product Launch: Krispy Kreme is expanding its partnership with OREO® by introducing a new limited-time doughnut collection featuring two new flavors and a fan-favorite, aimed at satisfying consumer demand for innovative desserts and expected to attract more customers to stores.
- Product Features: The newly launched Golden OREO® Doughnut and Chocolate OREO® Dream Doughnut are both based on the classic Original Glazed® doughnut, enhanced with golden OREO® buttercream and chocolate icing, respectively, increasing their appeal and competitive edge in the market.
- Diverse Sales Channels: This doughnut collection will be available starting February 24 at participating Krispy Kreme shops across the U.S., as well as for pickup and delivery via the Krispy Kreme app, reflecting the company's strategic focus on digitalization and convenience.
- Enhanced Brand Engagement: Krispy Kreme encourages consumers to share their OREO® doughnut experiences on social media using the #KrispyKreme tag, which boosts brand engagement and customer loyalty, further solidifying its market position.
- Earnings Release Schedule: Krispy Kreme will issue its fourth quarter and full year 2025 earnings results on February 26, 2026, providing related slides to enhance investor understanding of the company's performance.
- Live Conference Call: Management will host a conference call and webcast at 8:30 AM Eastern Time on the same day to discuss the earnings results in depth, aiming to improve transparency and communication with investors.
- Registration and Access: Investors can register for the call via the company website, receiving a confirmation email with dial-in details and unique conference codes to ensure smooth participation.
- Replay and Material Access: After the call, the webcast replay and earnings press release will be available on the company website for 12 months, further enhancing the accessibility of information for investors.
- Valentine's Giveaway: On February 13, Krispy Kreme will give away 13,000 dozens of Original Glazed doughnuts, aiming to enhance customer experience during the holiday and attract more foot traffic to stores.
- Coupon Redemption: Guests can redeem these free dozens with any purchase over 13 days starting February 15, which is expected to boost in-store sales and enhance brand loyalty.
- Valentine's Day Collection: The introduction of four new themed doughnuts, including the 'I Love You a Choco-Lot Doughnut' and 'Teddy Bear Cookies & Kreme Doughnut', diversifies product offerings to attract various consumers and strengthen market competitiveness.
- Multi-Channel Sales: These Valentine's doughnuts are available for pickup or delivery via Krispy Kreme's app and website, further expanding the brand's digital business and retail partnerships.
- Big Game Dozen: Krispy Kreme's new Big Game Dozen includes six Football Doughnuts, two Goal Post Doughnuts, and four iconic Original Glazed® Doughnuts, designed to delight football fans during game day gatherings.
- Promotional Offer: From Friday to Sunday, customers can purchase any dozen and get an Original Glazed® dozen for just $2, with a purchase limit of two in-store and drive-thru, and one online using promo code SCORE.
- Product Features: The Football Doughnut is an unglazed shell filled with smooth Kreme™, dipped in chocolate icing, and finished with white icing football laces, while the Goal Post Doughnut is an Original Glazed® doughnut topped with green icing and festive nonpareil sprinkles, enhancing the festive spirit.
- Purchase Channels: The Big Game Dozen is available for pre-order through Krispy Kreme's app and website, and can also be purchased in-store, catering to various consumer preferences.
- Valentine's Day Launch: Krispy Kreme introduces four new heart-shaped doughnuts on February 3, including flavors like chocolate, Cookies & Kreme, strawberry, and classic glazed, aimed at fostering emotional connections through sharing love.
- Marketing Campaign: Customers can purchase the doughnuts via the Krispy Kreme app and website, while the brand encourages social media sharing of doughnut photos to increase visibility and enhance customer engagement, thereby boosting loyalty.
- Special Giveaway: On February 14, Krispy Kreme will surprise 12 fans with two dozen free doughnuts, aiming to enhance customer participation and brand affinity, which could drive sales further.
- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
- Increased Retail Participation: According to BlackRock, individual investor participation in U.S. equities has risen to nearly 20% of daily trading volume, a significant increase from low single digits pre-pandemic, highlighting the growing importance of retail investors in the market.
- Record Inflows: JPMorgan reports that retail inflows surged nearly 60% in 2025 compared to the previous year, exceeding the previous peak set in 2021 by 17%, indicating sustained activity and influence of retail investors in the market.
- Changing Market Dynamics: The collective actions of retail investors have prompted hedge funds to adjust strategies by reducing short positions and investing in tools that track retail sentiment, reflecting a widespread recognition of retail's market impact.
- Wealth Transfer Trend: An estimated $120 trillion will be inherited by millennials and Gen Z over the next 20 years, suggesting that retail participation could expand significantly, driving profound changes in market structure.








