Krispy Kreme Celebrates 'Sweetest Delivery' First Birthday with Free Delivery on Doughnuts
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Should l Buy DNUT?
Source: Businesswire
- Free Delivery Celebration: Krispy Kreme is offering free delivery on all orders made through its website and app on Wednesday and Thursday to celebrate Baby Dallas's first birthday, aiming to attract more customers to participate in this special event.
- New Winter Collection Launch: The celebration coincides with the introduction of a new Winter Seasonal Collection featuring various new flavors, designed to enhance consumer purchasing experiences and increase market share through a diverse product lineup.
- Brand Story Promotion: Krispy Kreme's Chief Brand and Product Officer, Alison Holder, highlighted the unique circumstances surrounding Dallas's birth, using this opportunity to enhance brand storytelling and improve brand image.
- Global Business Expansion: Krispy Kreme operates in over 40 countries, leveraging a unique network of stores and rapidly growing digital business to further solidify its leadership position in the sweet treat market.
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Analyst Views on DNUT
Wall Street analysts forecast DNUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DNUT is 4.50 USD with a low forecast of 3.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.150
Low
3.00
Averages
4.50
High
6.00
Current: 3.150
Low
3.00
Averages
4.50
High
6.00
About DNUT
Krispy Kreme, Inc. and its subsidiaries operate through its omni-channel business model to produce doughnuts and deliver fresh doughnut experiences for Doughnut Shops, Delivered Fresh Daily (DFD) Doors, and digital channels, expanding consumer access to the Krispy Kreme brand. The Company operates through three segments: U.S., International and Market Development. The U.S. segment includes all Krispy Kreme Company-owned operations in the U.S. The International segment includes all Krispy Kreme Company-owned operations in the U.K., Ireland, Australia, New Zealand, Mexico, Canada, and Japan. The Market Development segment includes franchise operations across the globe. It operates in more than 40 countries through its network of fresh doughnut shops, partnerships with retailers, and a rapidly growing digital business with more than 17,500 fresh points of access.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Marketing Campaign: Customers can purchase the doughnuts via the Krispy Kreme app and website, while the brand encourages social media sharing of doughnut photos to increase visibility and enhance customer engagement, thereby boosting loyalty.
- Special Giveaway: On February 14, Krispy Kreme will surprise 12 fans with two dozen free doughnuts, aiming to enhance customer participation and brand affinity, which could drive sales further.
- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
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- New Winter Collection Launch: The celebration coincides with the introduction of a new Winter Seasonal Collection featuring various new flavors, designed to enhance consumer purchasing experiences and increase market share through a diverse product lineup.
- Brand Story Promotion: Krispy Kreme's Chief Brand and Product Officer, Alison Holder, highlighted the unique circumstances surrounding Dallas's birth, using this opportunity to enhance brand storytelling and improve brand image.
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- Marketing Campaign: Customers can purchase the doughnuts via the Krispy Kreme app and website, while the brand encourages social media sharing of doughnut photos to increase visibility and enhance customer engagement, thereby boosting loyalty.
- Special Giveaway: On February 14, Krispy Kreme will surprise 12 fans with two dozen free doughnuts, aiming to enhance customer participation and brand affinity, which could drive sales further.
- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
See More
Retail Investor Influence Proves Resilient and Expanding
- Increased Retail Participation: According to BlackRock, individual investor participation in U.S. equities has risen to nearly 20% of daily trading volume, a significant increase from low single digits pre-pandemic, highlighting the growing importance of retail investors in the market.
- Record Inflows: JPMorgan reports that retail inflows surged nearly 60% in 2025 compared to the previous year, exceeding the previous peak set in 2021 by 17%, indicating sustained activity and influence of retail investors in the market.
- Changing Market Dynamics: The collective actions of retail investors have prompted hedge funds to adjust strategies by reducing short positions and investing in tools that track retail sentiment, reflecting a widespread recognition of retail's market impact.
- Wealth Transfer Trend: An estimated $120 trillion will be inherited by millennials and Gen Z over the next 20 years, suggesting that retail participation could expand significantly, driving profound changes in market structure.
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- Free Delivery Celebration: Krispy Kreme is offering free delivery on all orders made through its website and app on Wednesday and Thursday to celebrate Baby Dallas's first birthday, aiming to attract more customers to participate in this special event.
- New Winter Collection Launch: The celebration coincides with the introduction of a new Winter Seasonal Collection featuring various new flavors, designed to enhance consumer purchasing experiences and increase market share through a diverse product lineup.
- Brand Story Promotion: Krispy Kreme's Chief Brand and Product Officer, Alison Holder, highlighted the unique circumstances surrounding Dallas's birth, using this opportunity to enhance brand storytelling and improve brand image.
- Global Business Expansion: Krispy Kreme operates in over 40 countries, leveraging a unique network of stores and rapidly growing digital business to further solidify its leadership position in the sweet treat market.
See More
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- Food Price Increases: Food prices rose 3.1% year-over-year in December, with dining out prices up 4.1% and at-home food prices up 2.4%, directly impacting consumer spending and corporate profits.
- Beef Price Surge: Beef prices soared, with uncooked ground beef up 15.5%, roasts up 17.5%, and steaks up 17.8%, reflecting a combination of supply shortages and strong demand, with this trend expected to last for several years.
- Coffee Price Rise: Coffee prices increased by 19.8% year-over-year in December, and despite tariff relief in November, it remains unclear when retail prices will decline, potentially affecting the profitability of several coffee chain companies.
See More
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- Shift in Meme Stocks: The focus of meme stocks has transitioned from traditional high short-interest stocks to more speculative areas like nuclear energy, clean energy, and cryptocurrencies, yet stocks like OpenDoor and Krispy Kreme continue to attract retail interest, highlighting market volatility.
- Heightened Market Volatility: Over the past year, OpenDoor's stock surged by 330.43%, while Krispy Kreme fell by 54.33%, illustrating the extreme volatility of meme stocks and the need for investors to navigate these risks cautiously.
- Expert Warnings: Experts like Jim Cramer and Ray Dalio caution against blindly chasing meme stocks, emphasizing that neglecting fundamentals and valuations can lead to significant investment mistakes, urging investors to remain rational in their pursuit of short-term gains.
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