Kirkland's to rebrand, change corporate name to 'The Brand House Collective'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 17 2025
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Corporate Rebranding: Kirkland's plans to rebrand as "The Brand House Collective" to reflect its transformation into a multi-brand retail operator, focusing on home and family brands like Bed Bath & Beyond and Overstock.
Operational Changes: The company aims to streamline operations by consolidating store locations and improving inventory management, with a goal of maintaining approximately 290 stores and enhancing long-term value, pending shareholder approval for the name and ticker symbol change at the annual meeting on July 24, 2025.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
