Kipi.ai Launches Marketing Mix Modeling and Analytics Application on Snowflake AI Data Cloud
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
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Source: Newsfilter
Kipi.ai's Recognition: Kipi.ai, a WNS Company, has been named a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake in their 2026 Modern Marketing Data Stack Report, highlighting the importance of AI and data in marketing technology.
Impact on Marketing Strategies: The collaboration between Kipi.ai and Snowflake aims to help marketers optimize ad spend and navigate a data-first landscape, leveraging AI insights and domain expertise to drive growth and measurable results across various industries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
