JD.com Shares Down with Mixed Options Sentiment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy JD?
Mixed options sentiment in JD.com (JD), with shares down 54c near $28.54. Options volume relatively light with 45k contracts traded and calls leading puts for a put/call ratio of 0.59, compared to a typical level near 0.52. Implied volatility (IV30) dropped 0.59 near 34.6,in the bottom quartile of the past year, suggesting an expected daily move of $0.62. Put-call skew steepened, indicating increased demand for downside protection.
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Analyst Views on JD
Wall Street analysts forecast JD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for JD is 38.83 USD with a low forecast of 28.00 USD and a high forecast of 50.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 27.320
Low
28.00
Averages
38.83
High
50.50
Current: 27.320
Low
28.00
Averages
38.83
High
50.50
About JD
JD.Com Inc is a company principally engaged in the e-commerce business, including online retail and online marketplace mainly through its retail mobile apps and www.jd.com website (collectively, JD Platform). The Company operates its businesses through four segments. JD Retail segment, including JD Health, JD Industrials, and other components, mainly engage in online retail, online marketplace and marketing services in China. JD Logistics segment includes both internal and external logistics businesses. Dada segment is a local on-demand delivery and retail platform in China. New Businesses segment mainly include JD Property, Jingxi and overseas businesses. The Company mainly conducts its businesses in the domestic market and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Knuff & Co Fully Exits JD.com Holdings
- Exit Transaction: On February 4, 2026, Knuff & Co LLC disclosed to the SEC that it sold 147,651 shares of JD.com, with an estimated transaction value of $5.16 million, indicating a significant reduction in confidence towards the stock.
- Poor Market Performance: JD.com's stock price has declined by 31.1% over the past year, underperforming the S&P 500 by 45.1 percentage points, highlighting its ongoing struggles in the competitive e-commerce landscape.
- Portfolio Adjustment: Following this transaction, Knuff & Co LLC no longer holds any JD.com shares, removing the company from its reportable 13F assets, which signifies a major shift in its investment strategy.
- Long-term Performance Analysis: Over the past three years, JD.com’s stock has retreated nearly 68%, resulting in a compound annual growth rate (CAGR) of -20.3%, contrasting sharply with the S&P 500's 91% growth during the same period, reflecting diminishing confidence from institutional investors.
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The Impact of AI on Consumer Commerce in China
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- AI Growth: Despite the overall economic challenges, the artificial intelligence sector is experiencing rapid growth.
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JD.com Rated as One of the Best 52-Week Low Stocks to Invest In
- Rating Reaffirmation and Target Adjustment: Joyce Ju from Bank of America Securities reiterated a Buy rating on JD.com while lowering the price target from $38 to $36, reflecting a cautiously optimistic market sentiment towards the stock.
- Earnings Expectations and Revenue Growth: Analysts anticipate JD.com will report quarterly revenue of approximately RMB356 billion for Q4 2025, representing a 2.6% year-over-year growth, indicating the company's stability in the e-commerce sector.
- Sales Revenue Decline: Despite overall revenue growth, JD's direct sales revenue is expected to decline by 3.1% year-over-year, primarily due to a 13% drop in home appliance and electronics sales, although mid-teen growth in general merchandise sales is expected to partially offset this impact.
- Analyst Optimism: Among the 40 analysts covering JD.com, 88% have assigned a Buy rating, with a 12-month price target reflecting over 34% upside potential, indicating strong market confidence in JD's future performance.
See More
East Buy Accelerates Same-Day Delivery Expansion
- Same-Day Delivery Expansion: East Buy is building same-day delivery capabilities in its top 10 markets, allowing customers to receive orders placed before 10:30 a.m. on the same day, which is expected to significantly enhance customer satisfaction and strengthen market competitiveness.
- Financial Recovery: The company announced a return to profitability in its latest financial report, with revenue rising 5.7% year-on-year to 2.31 billion yuan, demonstrating its ability to recover from adversity and attracting investor interest.
- Private Label Growth: East Buy's private label business grew 18.1% in the latest six-month period to 2 billion yuan, accounting for 53% of the company's gross merchandise value, indicating a strategic shift in focus for future growth.
- Increased Market Competition: Despite a 14.2% stock price surge following the report, East Buy faces fierce competition from giants like Alibaba, JD.com, and Meituan, which may limit its near-term growth potential.
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Cortland Associates Sells $11.67 Million in JD.com Shares
- Share Sale Details: Cortland Associates disclosed in an SEC filing on January 28, 2026, that it sold 373,236 shares of JD.com for approximately $11.67 million, indicating a decline in confidence towards the company.
- Decline in Holdings Value: The fund's JD.com position decreased by $14.03 million in value during the fourth quarter, reflecting ongoing market concerns regarding JD's performance amid increasing competition and margin pressures.
- Change in Weighting: Following this transaction, JD.com now represents only 0.56% of Cortland Associates' U.S. equity assets under management, highlighting a diminishing significance in their investment portfolio.
- Market Performance Comparison: As of January 27, 2026, JD.com's stock was priced at $29.50, down 24.7% over the past year, significantly underperforming the S&P 500 by 40.76 percentage points, illustrating the challenges faced in the competitive e-commerce landscape.
See More
JD.com Faces Downward Pressure on Stock Price
- Stock Performance: JD.com shares have gained nearly 4% this year, significantly lagging behind Alibaba's 17% and Baidu's 20% increases, indicating market concerns about its future growth potential.
- Profit Forecast Downgrade: Bank of America lowered JD.com's price target from $38 to $36 and adjusted its net profit estimates downward due to higher consumer incentives and food delivery losses, reflecting the company's profitability challenges.
- Shifting Market Sentiment: Retail sentiment on JD.com has shifted from neutral to bearish, with message volume surging 485%, indicating investor concerns over potential market manipulation that could affect stock price stability.
- Increased Regulatory Risks: JD.com faces heightened regulatory pressure from Beijing, with reports suggesting that Chinese regulators may consider banning major online platforms from pressuring merchants to offer discounts, which could further impact the company's competitive position.
See More
Knuff & Co Fully Exits JD.com Holdings
- Exit Transaction: On February 4, 2026, Knuff & Co LLC disclosed to the SEC that it sold 147,651 shares of JD.com, with an estimated transaction value of $5.16 million, indicating a significant reduction in confidence towards the stock.
- Poor Market Performance: JD.com's stock price has declined by 31.1% over the past year, underperforming the S&P 500 by 45.1 percentage points, highlighting its ongoing struggles in the competitive e-commerce landscape.
- Portfolio Adjustment: Following this transaction, Knuff & Co LLC no longer holds any JD.com shares, removing the company from its reportable 13F assets, which signifies a major shift in its investment strategy.
- Long-term Performance Analysis: Over the past three years, JD.com’s stock has retreated nearly 68%, resulting in a compound annual growth rate (CAGR) of -20.3%, contrasting sharply with the S&P 500's 91% growth during the same period, reflecting diminishing confidence from institutional investors.
See More
The Impact of AI on Consumer Commerce in China
- Consumer Recovery: China's consumer recovery is slower and more uneven than expected by policymakers.
- AI Growth: Despite the overall economic challenges, the artificial intelligence sector is experiencing rapid growth.
See More
JD.com Rated as One of the Best 52-Week Low Stocks to Invest In
- Rating Reaffirmation and Target Adjustment: Joyce Ju from Bank of America Securities reiterated a Buy rating on JD.com while lowering the price target from $38 to $36, reflecting a cautiously optimistic market sentiment towards the stock.
- Earnings Expectations and Revenue Growth: Analysts anticipate JD.com will report quarterly revenue of approximately RMB356 billion for Q4 2025, representing a 2.6% year-over-year growth, indicating the company's stability in the e-commerce sector.
- Sales Revenue Decline: Despite overall revenue growth, JD's direct sales revenue is expected to decline by 3.1% year-over-year, primarily due to a 13% drop in home appliance and electronics sales, although mid-teen growth in general merchandise sales is expected to partially offset this impact.
- Analyst Optimism: Among the 40 analysts covering JD.com, 88% have assigned a Buy rating, with a 12-month price target reflecting over 34% upside potential, indicating strong market confidence in JD's future performance.
See More
East Buy Accelerates Same-Day Delivery Expansion
- Same-Day Delivery Expansion: East Buy is building same-day delivery capabilities in its top 10 markets, allowing customers to receive orders placed before 10:30 a.m. on the same day, which is expected to significantly enhance customer satisfaction and strengthen market competitiveness.
- Financial Recovery: The company announced a return to profitability in its latest financial report, with revenue rising 5.7% year-on-year to 2.31 billion yuan, demonstrating its ability to recover from adversity and attracting investor interest.
- Private Label Growth: East Buy's private label business grew 18.1% in the latest six-month period to 2 billion yuan, accounting for 53% of the company's gross merchandise value, indicating a strategic shift in focus for future growth.
- Increased Market Competition: Despite a 14.2% stock price surge following the report, East Buy faces fierce competition from giants like Alibaba, JD.com, and Meituan, which may limit its near-term growth potential.
See More
Cortland Associates Sells $11.67 Million in JD.com Shares
- Share Sale Details: Cortland Associates disclosed in an SEC filing on January 28, 2026, that it sold 373,236 shares of JD.com for approximately $11.67 million, indicating a decline in confidence towards the company.
- Decline in Holdings Value: The fund's JD.com position decreased by $14.03 million in value during the fourth quarter, reflecting ongoing market concerns regarding JD's performance amid increasing competition and margin pressures.
- Change in Weighting: Following this transaction, JD.com now represents only 0.56% of Cortland Associates' U.S. equity assets under management, highlighting a diminishing significance in their investment portfolio.
- Market Performance Comparison: As of January 27, 2026, JD.com's stock was priced at $29.50, down 24.7% over the past year, significantly underperforming the S&P 500 by 40.76 percentage points, illustrating the challenges faced in the competitive e-commerce landscape.
See More
JD.com Faces Downward Pressure on Stock Price
- Stock Performance: JD.com shares have gained nearly 4% this year, significantly lagging behind Alibaba's 17% and Baidu's 20% increases, indicating market concerns about its future growth potential.
- Profit Forecast Downgrade: Bank of America lowered JD.com's price target from $38 to $36 and adjusted its net profit estimates downward due to higher consumer incentives and food delivery losses, reflecting the company's profitability challenges.
- Shifting Market Sentiment: Retail sentiment on JD.com has shifted from neutral to bearish, with message volume surging 485%, indicating investor concerns over potential market manipulation that could affect stock price stability.
- Increased Regulatory Risks: JD.com faces heightened regulatory pressure from Beijing, with reports suggesting that Chinese regulators may consider banning major online platforms from pressuring merchants to offer discounts, which could further impact the company's competitive position.
See More
