iStock Unveils 2026 Marketing Trends, Emphasizing Authenticity and Differentiation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
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Source: Newsfilter
- Risk of Visual Sameness: As generative tools become prevalent in everyday marketing, 44% of people report increased use of generative AI, which accelerates content production; however, 83% of respondents believe higher-quality images are more likely to stand out, prompting SMBs to balance AI use with authenticity.
- Designing for Randomness: Research indicates that overly smooth or symmetrical images raise doubts about authenticity, leading SMBs to embrace simplicity and genuine visuals that showcase process over perfection, aligning with audience desires for authenticity.
- Importance of Comfort: Amid economic pressures and global crises, consumer focus on physical and mental well-being is rising, prompting SMBs to reflect this trend through visuals that convey comfort and restorative experiences, signaling the balance and renewal audiences seek.
- Opportunity to Build Trust: As skepticism towards AI-generated content grows, SMBs can enhance brand trust by providing real images and narratives, allowing them to stand out in a competitive landscape and seize market opportunities.
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Analyst Views on GETY
Wall Street analysts forecast GETY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GETY is 7.00 USD with a low forecast of 7.00 USD and a high forecast of 7.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 1.300
Low
7.00
Averages
7.00
High
7.00
Current: 1.300
Low
7.00
Averages
7.00
High
7.00
About GETY
Getty Images Holdings, Inc. is a global visual content creator and marketplace company. The Company offers a full range of content solutions to meet the needs of any customer around the globe. Through its Getty Images, iStock and Unsplash brands, websites and application programming interfaces (APIs), the Company serves customers and discovers, purchases and shares visual content from photographers and videographers. The Company covers approximately 160,000 news, sport and entertainment events, providing depth and breadth of coverage. The Company also maintains photographic archives in the world with millions of images dating back to the beginning of photography. It works with approximately 557,000 contributors and more than 320 content partners to deliver a range of content. Its Getty Images, iStock, and Unsplash brands categorize its content and services into three categories: Creative, Editorial, and Other. Its Gettyimages.com offers premium creative content and editorial coverage.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
iStock Unveils 2026 Marketing Trends, Emphasizing Authenticity and Differentiation
- Risk of Visual Sameness: As generative tools become prevalent in everyday marketing, 44% of people report increased use of generative AI, which accelerates content production; however, 83% of respondents believe higher-quality images are more likely to stand out, prompting SMBs to balance AI use with authenticity.
- Designing for Randomness: Research indicates that overly smooth or symmetrical images raise doubts about authenticity, leading SMBs to embrace simplicity and genuine visuals that showcase process over perfection, aligning with audience desires for authenticity.
- Importance of Comfort: Amid economic pressures and global crises, consumer focus on physical and mental well-being is rising, prompting SMBs to reflect this trend through visuals that convey comfort and restorative experiences, signaling the balance and renewal audiences seek.
- Opportunity to Build Trust: As skepticism towards AI-generated content grows, SMBs can enhance brand trust by providing real images and narratives, allowing them to stand out in a competitive landscape and seize market opportunities.
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BLACK PEARL Launches Sustainable Cultural Fashion Campaign with Getty Images and Canon
- Campaign Launch: BLACK PEARL has launched its latest Culture@ storytelling campaign today, aimed at enhancing global awareness of sustainable impact through the intersection of fashion, sustainability, and cultural identity, running until December 9.
- Partnerships: The campaign collaborates with Getty Images, a global visual content creator, and Canon U.S.A., leveraging their advanced photography technology to capture high-end portraits of cultural figures, further promoting the narrative of sustainable fashion.
- Cultural Expression: Featuring prominent figures like Jack Dylan Grazer, Tati Gabrielle, and Sebastian Chacon, the campaign highlights cultural identity through personal styling, emphasizing that sustainability is not just about materials and production but also about people, identity, and belonging.
- Global Impact: By partnering with Getty Images and Canon, BLACK PEARL aims to tell global cultural stories through photography, enhancing awareness and acceptance of cultural diversity and sustainable fashion themes in society.
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