Written by Emily J. Thompson, Senior Investment Analyst
PG.N$0.0000%Past 6 months

No Data
Analyst Views on PG
Wall Street analysts forecast PG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PG is 169.44 USD with a low forecast of 153.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast PG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PG is 169.44 USD with a low forecast of 153.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 138.340

Current: 138.340

downgrade
$176 -> $171
Reason
Deutsche Bank lowered the firm's price target on Procter & Gamble to $171 from $176 and keeps a Hold rating on the shares after meeting with management. The firm says more patience is required by investors.
Equal Weight
maintain
$153 -> $151
Reason
Barclays lowered the firm's price target on Procter & Gamble to $151 from $153 and keeps an Equal Weight rating on the shares after meeting with management. The firm says the company's tone was "muted," mentioning it could take 12-18 months for P&G to get back to "firing on all cylinders."
Overweight
downgrade
$180 -> $175
Reason
Morgan Stanley lowered the firm's price target on Procter & Gamble to $175 from $180 and keeps an Overweight rating on the shares. Fiscal Q1 upside provided a strong start to FY26, though it mainly comes out of Q2 with a tougher organic sales growth comparison in a difficult industry environment, the analyst tells investors in a post-earnings note.
Neutral
maintain
$163 -> $165
Reason
JPMorgan raised the firm's price target on Procter & Gamble to $165 from $163 and keeps a Neutral rating on the shares. The firm updated the company's model post the fiscal Q1 report. It views Procter's guidance as conservative.
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.