HP Selects Publicis Media as Global Media Agency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2026
0mins
HP (HPQ) has selected Publicis Media (PUBGY) as its global media agency, ending its 17-year partnership with Omnicom Media Group (OMC) following a competitive pitch concluded earlier this spring, ADWEEK's Rebecca Stewart reports. Omnicom has been working with HP since 2009. The account is estimated to be worth around $250M.
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Analyst Views on OMC
Wall Street analysts forecast OMC stock price to rise
7 Analyst Rating
4 Buy
2 Hold
1 Sell
Moderate Buy
Current: 76.310
Low
77.00
Averages
95.14
High
117.00
Current: 76.310
Low
77.00
Averages
95.14
High
117.00
About OMC
Omnicom Group Inc. is a marketing and sales company. It operates through global networks, connected capabilities and specialized agencies, which connect its comprehensive portfolio of companies to deliver marketing, sales, communications and commerce services to global companies. Its products and service offerings support client objectives across its focus areas: media, content, commerce, generative AI, and branding communications. It offers a range of services in advertising, branding, crisis communications, customer data analytics and data-driven decision making, marketing research, and healthcare marketing and communications. Its services include media planning and buying, merchandising and point of sale, mobile marketing, package design, performance marketing, product placement, promotional marketing, public affairs, public relations and others. Its global networks include Omnicom Advertising, Omnicom Media, the DAS Group of Companies, and the Communications Consultancy Network.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Omnicom Media Tops Global Media Management Rankings with $75.6 Billion Billings
- Global Media Management Scale: Omnicom Media has been confirmed as the largest media management organization globally with $75.6 billion in billings, leading second-ranked WPP by $11.8 billion, showcasing its strong competitive position in the market.
- North American Market Leadership: By the end of 2025, Omnicom Media achieved $35.9 billion in billings in North America, surpassing Publicis Media by $3.9 billion, solidifying its dominance in the U.S. market.
- New Business Growth: In the first half of 2026, Omnicom Media secured $2.5 billion in new business, with over half being incremental wins, indicating a robust growth momentum in the media industry.
- Talent and Innovation Advantage: CEO Florian Adamski emphasized that scale not only enhances client business outcomes but also provides employees with opportunities for cross-disciplinary development, further strengthening the company's competitive edge.
See More
Omnicom Media Ranks #1 in Global Media Management with $75.6 Billion Billings
- Global Media Management Scale: Omnicom Media has been recognized as the world's largest media management organization with total billings of $75.6 billion, leading second-ranked WPP by $11.8 billion, showcasing its formidable strength in the global media management sector.
- North American Market Leadership: By the end of 2025, Omnicom Media achieved $35.9 billion in billings in North America, surpassing Publicis Media by $3.9 billion, thereby solidifying its dominant position in the U.S. market and enhancing its competitive edge.
- New Business Growth: In the first half of 2026, Omnicom Media secured $2.5 billion in new billings, with over half representing incremental wins, demonstrating its robust performance in new business development and further driving company growth.
- Industry Influence: The scale of Omnicom Media not only enhances business outcomes for clients but also provides employees with more career development opportunities across disciplines and markets, highlighting its leadership position and strategic value in the global media industry.
See More
Analysis of OMC Stock's 52-Week Highs and Lows
- Price Fluctuation Analysis: OMC's stock has a 52-week low of $66.3346 and a high of $87.165, with the last trade at $76.62, indicating price volatility within this range and reflecting cautious market sentiment.
- Technical Indicator Reference: According to data from TechnicalAnalysisChannel.com, OMC's stock price is above its 200-day moving average, suggesting a potential upward trend in the short term, although overall market sentiment remains neutral.
- Market Sentiment Assessment: The current stock price is approximately 12% away from the 52-week high, which may influence investor buying decisions, especially amid increasing market volatility.
- Investor Focus: Investors should monitor OMC's future performance, particularly as the stock approaches its high, which could trigger increased market attention and trading activity.
See More
Trade Desk Resolves Dispute with Publicis, Stock Surges
- Dispute Resolution: The dispute between Trade Desk and Publicis has been resolved following a third-party audit, with Publicis now resuming recommendations of Trade Desk's services to clients, indicating improved relations that are expected to enhance market trust in Trade Desk.
- Stock Surge: Following the resolution announcement, Trade Desk's stock surged over 5%, becoming one of the trending tickers on Stocktwits, reflecting investor optimism about the company's future and potentially attracting more investments.
- Talent Exodus Issue: Despite experiencing a wave of key talent exodus, Trade Desk is actively filling executive positions, including a new CFO and CMO, indicating the company's commitment to maintaining leadership and competitive edge in the market amidst challenges.
- Market Sentiment Shift: Retail investor sentiment towards Trade Desk has shifted from 'bullish' to 'extremely bullish', reflecting increased confidence in the company's future execution capabilities, which may further drive stock price recovery.
See More
Brand Trust Crisis and New Growth Opportunities
- Shift in Trust Economy: The study reveals that 72% of people prioritize truth more than ever, while 55% believe brands are less truthful than two decades ago, indicating that brands face heightened pressure to rebuild consumer trust through transparency and accountability.
- Impact on Brand Loyalty: A significant 80% of respondents indicate they will choose brands they trust, even at a higher cost, highlighting that credibility is becoming a crucial factor in consumer choice, necessitating brands to balance trust and value to maintain market share.
- Influence of Emerging Markets: The research points out that markets like China, India, and Saudi Arabia are shaping global brand standards, with 73% believing one can be a global citizen without traveling, which requires brands to innovate and adapt within diverse cultural contexts.
- Rise of the Upward Class: There are 1.02 billion people globally in the
See More
New Brand Growth Strategy: Truth is Paramount
- Trust Crisis for Brands: The study reveals that 72% of consumers and 88% of B2B leaders believe brands must leverage AI to remain competitive, indicating that brands need to eliminate consumer doubts to drive growth amid the shift from a trust economy to a doubt economy.
- Challenges of the Truth Maze: In an era flooded with information, brands face a complex 'Truth Maze' where consumers and business leaders struggle to discern real information, highlighting that trust directly impacts revenue and is now a critical business value.
- Rise of the Upward Class: The emerging 'Upward Class' of consumers shows lower brand cynicism and uses brands to signal identity and belonging, underscoring the importance of brand trust in shaping future growth.
- New Playbook for Global Brands: Successful brands will be those that can eliminate doubt and connect with segments shaping future demand, requiring clarity, credibility, and cultural fluency at decision points to adapt to the evolving market landscape.
See More
Omnicom Media Tops Global Media Management Rankings with $75.6 Billion Billings
- Global Media Management Scale: Omnicom Media has been confirmed as the largest media management organization globally with $75.6 billion in billings, leading second-ranked WPP by $11.8 billion, showcasing its strong competitive position in the market.
- North American Market Leadership: By the end of 2025, Omnicom Media achieved $35.9 billion in billings in North America, surpassing Publicis Media by $3.9 billion, solidifying its dominance in the U.S. market.
- New Business Growth: In the first half of 2026, Omnicom Media secured $2.5 billion in new business, with over half being incremental wins, indicating a robust growth momentum in the media industry.
- Talent and Innovation Advantage: CEO Florian Adamski emphasized that scale not only enhances client business outcomes but also provides employees with opportunities for cross-disciplinary development, further strengthening the company's competitive edge.
See More
Omnicom Media Ranks #1 in Global Media Management with $75.6 Billion Billings
- Global Media Management Scale: Omnicom Media has been recognized as the world's largest media management organization with total billings of $75.6 billion, leading second-ranked WPP by $11.8 billion, showcasing its formidable strength in the global media management sector.
- North American Market Leadership: By the end of 2025, Omnicom Media achieved $35.9 billion in billings in North America, surpassing Publicis Media by $3.9 billion, thereby solidifying its dominant position in the U.S. market and enhancing its competitive edge.
- New Business Growth: In the first half of 2026, Omnicom Media secured $2.5 billion in new billings, with over half representing incremental wins, demonstrating its robust performance in new business development and further driving company growth.
- Industry Influence: The scale of Omnicom Media not only enhances business outcomes for clients but also provides employees with more career development opportunities across disciplines and markets, highlighting its leadership position and strategic value in the global media industry.
See More
Analysis of OMC Stock's 52-Week Highs and Lows
- Price Fluctuation Analysis: OMC's stock has a 52-week low of $66.3346 and a high of $87.165, with the last trade at $76.62, indicating price volatility within this range and reflecting cautious market sentiment.
- Technical Indicator Reference: According to data from TechnicalAnalysisChannel.com, OMC's stock price is above its 200-day moving average, suggesting a potential upward trend in the short term, although overall market sentiment remains neutral.
- Market Sentiment Assessment: The current stock price is approximately 12% away from the 52-week high, which may influence investor buying decisions, especially amid increasing market volatility.
- Investor Focus: Investors should monitor OMC's future performance, particularly as the stock approaches its high, which could trigger increased market attention and trading activity.
See More
Trade Desk Resolves Dispute with Publicis, Stock Surges
- Dispute Resolution: The dispute between Trade Desk and Publicis has been resolved following a third-party audit, with Publicis now resuming recommendations of Trade Desk's services to clients, indicating improved relations that are expected to enhance market trust in Trade Desk.
- Stock Surge: Following the resolution announcement, Trade Desk's stock surged over 5%, becoming one of the trending tickers on Stocktwits, reflecting investor optimism about the company's future and potentially attracting more investments.
- Talent Exodus Issue: Despite experiencing a wave of key talent exodus, Trade Desk is actively filling executive positions, including a new CFO and CMO, indicating the company's commitment to maintaining leadership and competitive edge in the market amidst challenges.
- Market Sentiment Shift: Retail investor sentiment towards Trade Desk has shifted from 'bullish' to 'extremely bullish', reflecting increased confidence in the company's future execution capabilities, which may further drive stock price recovery.
See More
Brand Trust Crisis and New Growth Opportunities
- Shift in Trust Economy: The study reveals that 72% of people prioritize truth more than ever, while 55% believe brands are less truthful than two decades ago, indicating that brands face heightened pressure to rebuild consumer trust through transparency and accountability.
- Impact on Brand Loyalty: A significant 80% of respondents indicate they will choose brands they trust, even at a higher cost, highlighting that credibility is becoming a crucial factor in consumer choice, necessitating brands to balance trust and value to maintain market share.
- Influence of Emerging Markets: The research points out that markets like China, India, and Saudi Arabia are shaping global brand standards, with 73% believing one can be a global citizen without traveling, which requires brands to innovate and adapt within diverse cultural contexts.
- Rise of the Upward Class: There are 1.02 billion people globally in the
See More
New Brand Growth Strategy: Truth is Paramount
- Trust Crisis for Brands: The study reveals that 72% of consumers and 88% of B2B leaders believe brands must leverage AI to remain competitive, indicating that brands need to eliminate consumer doubts to drive growth amid the shift from a trust economy to a doubt economy.
- Challenges of the Truth Maze: In an era flooded with information, brands face a complex 'Truth Maze' where consumers and business leaders struggle to discern real information, highlighting that trust directly impacts revenue and is now a critical business value.
- Rise of the Upward Class: The emerging 'Upward Class' of consumers shows lower brand cynicism and uses brands to signal identity and belonging, underscoring the importance of brand trust in shaping future growth.
- New Playbook for Global Brands: Successful brands will be those that can eliminate doubt and connect with segments shaping future demand, requiring clarity, credibility, and cultural fluency at decision points to adapt to the evolving market landscape.
See More
