How the vodka soda became 'gay water'
Written by Emily J. Thompson, Senior Investment Analyst
Source: CNBC
- Vodka Soda, a Popular Drink: Vodka soda, known as "gay water," is a popular drink among LGBTQ+ individuals, offering low sugar and calorie content.
- Cultural Touchpoint: The combination of club soda and vodka has become a cultural touchpoint and an inside joke within the gay community.
- Business Opportunities: The popularity of vodka soda has led to business opportunities, with canned cocktail makers and bars capitalizing on its demand.
- Entrepreneurial Ventures: LGBTQ+ entrepreneurs have created canned versions of vodka soda, aiming for representation and visibility in retail spaces.
- Market Impact: Brands like World of Wonder and Gay Water are leveraging the trend, targeting LGBTQ+ consumers and allies through products like canned cocktails.
Analyst Views on BUD
Wall Street analysts forecast BUD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BUD is 75.00 USD with a low forecast of 75.00 USD and a high forecast of 75.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 69.660
Low
75.00
Averages
75.00
High
75.00
Current: 69.660
Low
75.00
Averages
75.00
High
75.00
About BUD
Anheuser-Busch Inbev SA is a Belgium-based company. The Company is primarily engaged in the manufacturing of beer. The Company operates through six segments: North America, Middle Americas, South America, EMEA, Asia Pacific, Global Export and Holding companies. The Company's brand portfolio includes global brands, such as Budweiser, Corona and Stella Artois; international brands, including Beck's, Leffe and Hoegaarden, and local champions, such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The Company's soft drinks business consists of both own production and agreements with PepsiCo related to bottling and distribution arrangements between its various subsidiaries and PepsiCo. Ambev, which is a subsidiary of the Company, is a PepsiCo bottler. Brands that are distributed under these agreements are Pepsi, 7UP and Gatorade.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
