The Impact of AI on Golf: Enhancing Course Management, Streamlining Tee Time Reservations with Virtual Assistants, and Boosting Player Skills through AI Coaching Apps (Bradley S. Klein/Wall Street Journal)
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 11 2026
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Source: Techmeme
AI in Golf Course Operations: Artificial intelligence is enhancing golf course management by optimizing operations, including tee time bookings and maintenance scheduling.
Virtual Assistants: AI-powered virtual assistants are streamlining the process of handling tee time reservations, making it easier for players to book their slots.
Performance Improvement: AI instructor applications are being utilized to improve player performance, offering personalized coaching and feedback.
Comprehensive Impact: The integration of AI in golf is transforming the game by addressing various aspects, from operational efficiency to player development.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





