House of Doge Merges with Brag House to Propel Dogecoin Development
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
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Source: Globenewswire
- Merger Agreement Signed: House of Doge has signed a definitive merger agreement with Brag House Holdings, expected to close in Q1 2026, which will enhance the company's capital access and market visibility.
- Dogecoin Asset Management: The establishment of the Official Dogecoin Treasury, managing over 730 million DOGE, positions House of Doge as one of the largest institutional managers of Dogecoin globally, showcasing its leadership in digital asset management.
- Payments Ecosystem Development: The company plans to roll out multiple B2B and B2C payment solutions in Q1 2026, including a rewards debit card accepted by 150 million merchants, aimed at driving everyday use and consumer adoption of Dogecoin.
- Strategic Sports Investments: House of Doge has become the largest shareholder of Italy's U.S. Triestina Calcio 1918 and invested in Switzerland's HC Sierre, leveraging sports platforms to enhance Dogecoin's visibility and commercialization potential.
Analyst Views on TBH
About TBH
Brag House Holdings, Inc. is a vertically integrated social network for college esports. The Company’s platform focuses on building a centralized esports experience for non-professional college gamers and their fans, by allowing college students to compete against one another, support their favorite gamers and teams and win prizes. Its approach combines gamer recruitment, facilitation of community engagement and content creation, live-stream production and tournament host activities. By facilitating the creation and publication of all content on its platform, it offers a one-stop interface and control all aspects of the user experience, from community building to gamified engagement, to hosting and producing tournaments. It provides white-labeled tournament planning, marketing, gamer recruiting and onboarding services to its sponsor partners. It performs all publicity and marketing for the tournament and host its production, including the streaming and live broadcast of the tournament.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
