High Options Trading Volume for Bath & Body Works and Accenture
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
0mins
Should l Buy APP?
Source: NASDAQ.COM
- Bath & Body Works Options Activity: Bath & Body Works Inc (BBWI) saw options trading volume of 20,407 contracts today, representing approximately 2 million shares, which is about 44% of its average daily trading volume of 4.6 million shares over the past month, indicating heightened market interest in the stock.
- High Volume Contracts: Notably, the $20 strike call option for BBWI has seen particularly high activity, with 8,640 contracts traded today, representing approximately 864,000 underlying shares, reflecting investor optimism regarding potential price increases in the future.
- Accenture Options Dynamics: Similarly, Accenture plc (ACN) has shown strong options trading volume of 24,709 contracts, equating to about 2.5 million shares, also accounting for 44% of its average daily trading volume of 5.6 million shares over the past month, suggesting a positive outlook from the market.
- Key Contract Analysis: For ACN, the $250 strike put option has recorded a trading volume of 7,211 contracts, representing approximately 721,100 underlying shares, indicating investor concern over potential downside risks, which could impact its stock price trajectory.
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Analyst Views on APP
Wall Street analysts forecast APP stock price to rise
15 Analyst Rating
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 404.390
Low
465.00
Averages
745.50
High
860.00
Current: 404.390
Low
465.00
Averages
745.50
High
860.00
About APP
AppLovin Corporation is a marketing platform. The Company provides end-to-end software and artificial intelligence (AI) solutions for businesses to reach, monetize and grow their global audiences. Its advertising solutions include a comprehensive suite of tools including AppDiscovery, MAX, Adjust, Wurl and Axon Ads Manager. AppDiscovery is powered by AXON, its AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds. MAX is its monetization solution, utilizing an advanced in-app bidding technology that optimizes the value of a publisher’s advertising inventory by running a real-time competitive auction, driving more competition, and higher returns for publishers. Adjust is its measurement and analytics marketing platform which provides marketers with the visibility, insights, and data needed to scale their apps marketing and drive more informed results. Wurl is its connected TV (CTV) platform.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Surge in Investor Interest: Applovin's stock rose over 7% on Wednesday, driven by a positive report from its subsidiary, which has sparked strong market confidence in its future growth potential.
- Global Install Growth: The annual Mobile App Trends report from Adjust revealed a 10% year-over-year increase in global software installs for 2025, alongside a 7% rise in app session usage, indicating sustained market demand.
- Multi-Platform User Trends: Adjust predicts that as users become more active across multiple platforms, the demand for analytics and measurement products will further increase, emphasizing the importance of a comprehensive app ecosystem to capture users' multiple touchpoints.
- Potential Growth Opportunities: The report confirms the vastness and diversity of the app market, suggesting that Applovin still has significant potential within this space, especially following its fourth-quarter performance that exceeded expectations, indicating a positive outlook for future growth.
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- Stock Price Increase: AppLovin (APP) shares rose by 2.5% on Thursday, primarily driven by attention on a job posting for building a social media platform, indicating market interest in the company's future direction.
- Job Posting Highlights: The posting seeks a software engineer to design and build a next-generation social platform, involving optimizing database queries to handle millions of concurrent content requests, showcasing the company's technological ambitions.
- Market Reaction: Bloomberg initially reported on this job posting, particularly notable given AppLovin's failed attempt to acquire U.S. assets of TikTok, reflecting the company's ongoing exploration in the social media space.
- Competitive Landscape: Despite competitive pressures, analysts highlight that AppLovin possesses positive growth drivers, suggesting market confidence in its future potential.
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- Stock Surge: Applovin shares rose 6.80% in after-hours trading, reaching $441.22 per share, indicating strong market confidence in the company's future potential.
- Collaboration Rumors: Social media reports suggest that OpenAI mentioned working with Applovin to monetize ChatGPT through ads during a capital raise call, although this news remains unconfirmed, it has sparked significant market interest.
- Market Reaction: Multiple social media accounts have reported similar collaboration details, driving Applovin's stock price significantly higher in after-hours trading, reflecting investors' positive expectations regarding the potential partnership.
- Investor Interest: Despite the unclear source of the rumors, the market shows strong interest in the potential collaboration between Applovin and OpenAI, which could influence future investment decisions and stock price movements.
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- Bath & Body Works Options Activity: Bath & Body Works Inc (BBWI) saw options trading volume of 20,407 contracts today, representing approximately 2 million shares, which is about 44% of its average daily trading volume of 4.6 million shares over the past month, indicating heightened market interest in the stock.
- High Volume Contracts: Notably, the $20 strike call option for BBWI has seen particularly high activity, with 8,640 contracts traded today, representing approximately 864,000 underlying shares, reflecting investor optimism regarding potential price increases in the future.
- Accenture Options Dynamics: Similarly, Accenture plc (ACN) has shown strong options trading volume of 24,709 contracts, equating to about 2.5 million shares, also accounting for 44% of its average daily trading volume of 5.6 million shares over the past month, suggesting a positive outlook from the market.
- Key Contract Analysis: For ACN, the $250 strike put option has recorded a trading volume of 7,211 contracts, representing approximately 721,100 underlying shares, indicating investor concern over potential downside risks, which could impact its stock price trajectory.
See More
- Surge in Investor Interest: Applovin's stock surged over 7% on Wednesday, driven by strong investor interest following the release of a positive mobile app development report from one of its key subsidiaries, indicating robust market confidence.
- Global Install Growth: The annual Mobile App Trends report published by Adjust revealed a 10% year-over-year increase in global software installs for 2025, alongside a 7% rise in app sessions, highlighting sustained market demand.
- Future Growth Predictions: Adjust forecasts that as mobile device users increasingly engage across multiple platforms, demand for analytics and measurement products will rise, positioning Applovin favorably due to its specialization in this area.
- Sustainable Growth Recommendations: Adjust advises developers to consider the full app ecosystem to capture user journeys across web, app, and other connected environments, emphasizing the importance of multiple touchpoints in driving conversions for sustainable app growth.
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- Software Stock Performance: In 2026, the tech sector has faced significant declines, with the Nasdaq-100 index down approximately 3% year-to-date, while major SaaS stocks like Microsoft, Shopify, Adobe, and Salesforce have seen declines of 16%, 26%, 27%, and 30% respectively, reflecting market concerns about the software industry.
- AI Disruption Concerns: Investors are worried that artificial intelligence could disrupt the enterprise software business model, posing potential threats to software companies, especially if AI tools become advanced enough to replace existing software products.
- JP Morgan's Research Insights: Research from JP Morgan suggests that the market's reaction to the AI-driven software sell-off is exaggerated, labeling this reasoning as “broken logic,” and arguing that if AI is set to replace all software companies, then AI stocks should be more valuable.
- Emerging Investment Opportunities: JP Morgan encourages investors to consider “AI-resilient” software stocks, asserting that the specialized solutions and unique data stacks offered by software companies make them less susceptible to AI replacement in the short term, indicating that the current sell-off may present a favorable investment opportunity.
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