Hertz and Amazon Partnership: Hertz has begun selling its late-model used cars directly to consumers through Amazon's automotive marketplace.
Stock Market Reaction: Following the announcement, Hertz's shares experienced a significant increase, soaring as much as 17%.
Current Stock Price: As of Wednesday afternoon, Hertz's stock was up 4%, trading at $5.41.
Consumer Impact: This partnership allows Amazon shoppers to purchase used vehicles, expanding the online shopping experience beyond traditional retail goods.
HTZ
$5.1+Infinity%1D
Analyst Views on HTZ
Wall Street analysts forecast HTZ stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for HTZ is 3.00 USD with a low forecast of 3.00 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
Wall Street analysts forecast HTZ stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for HTZ is 3.00 USD with a low forecast of 3.00 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 5.040
Low
3.00
Averages
3.00
High
3.00
Current: 5.040
Low
3.00
Averages
3.00
High
3.00
Morgan Stanley
Andrew Percoco
Equal Weight
initiated
$5.50
2025-12-08
Reason
Morgan Stanley
Andrew Percoco
Price Target
$5.50
2025-12-08
initiated
Equal Weight
Reason
Morgan Stanley analyst Andrew Percoco assumed coverage of Hertz with an Equal Weight rating and $5.50 price target. The firm adjusted ratings in the autos and shared mobility group as part of its 2026 outlook following a change in analysts. Morgan Stanley is "leaning more cautious" into next year, saying the electric vehicle "winter" will sustain through 2026. This is counterbalanced by a "moderately more positive" outlook on internal combustion engines and hybrids, the analyst tells investors.
Deutsche Bank
Chris Woronka
Hold
downgrade
$4
2025-08-13
Reason
Deutsche Bank
Chris Woronka
Price Target
$4
2025-08-13
downgrade
Hold
Reason
Deutsche Bank analyst Chris Woronka lowered the firm's price target on Hertz to $4 from $5.25 and keeps a Hold rating on the shares.
Susquehanna
Neutral
maintain
$5 -> $6
2025-08-08
Reason
Susquehanna
Price Target
$5 -> $6
2025-08-08
maintain
Neutral
Reason
Susquehanna raised the firm's price target on Hertz to $6 from $5 and keeps a Neutral rating on the shares. The firm said there was solid progress with DPU, with 2Q below the $300 "North Star" target even when grossing up for GOS however, pricing remains elusive.
JPMorgan
Underweight
downgrade
2025-08-08
Reason
JPMorgan
Price Target
2025-08-08
downgrade
Underweight
Reason
JPMorgan lowered estimates for Hertz (HTZ) despite the company's Q2 beat and keeps an Underweight rating on the shares without a price target. Management on the earnings conference call said incremental challenges in the back half cause it to now forecast a slight EBITDA loss for the full year versus a slight profit earlier, the analyst tells investors in a research note. As a result, JPMorgan cut its second half of 2025 EBITDA forecast by $141M to $234M to reflect demand uncertainty, new vehicle procurement challenges, and the impact of an elevated number of industry-wide recalls. The firm continues to prefer shares of Avis Budget (CAR) to Hertz. Shares of Hertz are down 10c to $5.89 in morning trading.
About HTZ
Hertz Global Holdings, Inc. is a car rental and mobility solutions provider. The Company's subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of used cars for sale online and at locations across the United States, and the Hertz 24/7 car sharing business in Europe. The Company's segments include Americas RAC and International RAC. Its Americas RAC segment includes rental of vehicles, as well as sales of vehicles and value-added services, in the United States, Canada, Latin America and the Caribbean. The Company's International RAC segment includes rental of vehicles, as well as sales of vehicles and value-added services, in locations other than the United States, Canada, Latin America and the Caribbean. The Company has franchisees and partners that operate rental locations under its brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
