Hershey Launches Shaq-A-Licious SLAMS Interactive Gummy Candy Nationwide
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Source: PRnewswire
- Product Innovation: The Hershey Company introduces Shaq-A-Licious SLAMS, a multi-textural interactive gummy candy featuring three crunchy gummy balls in watermelon, strawberry, and orange flavors, along with a chewy sour mango ring, aimed at capturing the attention of younger consumers.
- Market Launch: This product is now available at retailers nationwide, marking Hershey's further expansion in the candy market, particularly targeting young consumers who enjoy sports and interactive experiences.
- Brand Collaboration: Endorsed by basketball star Shaquille O'Neal, this product combines his athletic enthusiasm with Hershey's brand power, which is expected to enhance brand recognition and attract more consumers.
- Consumer Trends: As demand for novelty and interactive foods rises, Hershey aims to meet market desires for diverse and fun candy options through this launch, thereby strengthening its competitive position in the industry.
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Analyst Views on HSY
Wall Street analysts forecast HSY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HSY is 196.27 USD with a low forecast of 181.00 USD and a high forecast of 222.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
3 Buy
14 Hold
0 Sell
Hold
Current: 192.000
Low
181.00
Averages
196.27
High
222.00
Current: 192.000
Low
181.00
Averages
196.27
High
222.00
About HSY
The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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