HERE Technologies and Hyundai AutoEver Expand Navigation Partnership, Reducing Update Cycle by Over 5x
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
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Source: Yahoo Finance
- Partnership Expansion: HERE Technologies and Hyundai AutoEver have announced the expansion of their online navigation partnership, providing real-time map content that enhances travel experiences for Hyundai, Kia, and Genesis vehicles.
- Data Update Efficiency: By leveraging HERE's highly accurate map data, Hyundai AutoEver has reduced its map data update cycle by over fivefold, enabling more accurate and timely navigation guidance for new roads and updated information, significantly enhancing driving safety.
- Market Leadership: According to Counterpoint Research, HERE has ranked No. 1 in the global location platform market for eight consecutive years, further solidifying its leadership position in the automotive industry and driving the development of software-defined vehicles.
- Future Development Plans: Hyundai AutoEver plans to evolve its online navigation service into a streaming navigation solution using HERE's APIs and SDKs, supporting automated driving functions and enhancing convenience and user experience for drivers.
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Analyst Views on HERE
About HERE
Here Group Ltd, formerly QuantaSing Group Ltd, is a company mainly engaged in manufacturing collectible pop toys that spark joy and inspire global culture. The Company sells products mainly by HERE brand. The Company is also engaged in blind box and plush pendant card businesses. The Company’s Intellectual Property (IP) includes proprietary IPs, WAKUKU and ZIYULI, exclusive licensed IPs (SIINONO, IMPOPO PIX, YEAOHUA, VIVIMANI) and non-exclusive licensed IPs (ZHE GOU and QIMI DAN).
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Revenue Beat: HERE Group achieved RMB 165 million in revenue for the quarter, exceeding the upper end of guidance, demonstrating resilience amid market challenges, even as total sales declined from RMB 177.3 million last quarter.
- Gross Margin Improvement: The gross margin improved to 34.5% from 31% in the previous quarter, reflecting effective cost management strategies, although the net loss increased to RMB 34.1 million, indicating pressure on profitability.
- Brand Expansion: The company is actively expanding its offline presence with seven D2C brand stores and 15 RoboShops, aiming to enhance brand reach and user interaction, supporting its long-term IP development strategy.
- Market Environment Challenges: Due to a cooling pop toy industry, the company revised its fiscal year 2026 revenue guidance to a range of RMB 600 million to RMB 610 million, indicating an adjustment in market demand amid rapid supply chain growth.
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- Financial Performance: Here Group reported a Q3 Non-GAAP EPS of -$0.02 and revenue of $23.9 million, indicating ongoing challenges in profitability that could undermine investor confidence.
- Revenue Guidance Revision: The company revised its FY 2026 revenue guidance down from RMB 750 million to RMB 800 million to a new range of RMB 600 million to RMB 610 million, reflecting weak market demand and the necessity for business adjustments, which may pressure the stock price.
- Q4 Outlook: Based on currently available information, the company expects Q4 FY 2026 revenues to range between RMB 130 million and RMB 140 million, which, while still below expectations, indicates some stability that could lay the groundwork for future growth.
- Industry Comparison: Compared to top-rated companies like Ciena and Tilly's, Here Group's performance lags, highlighting its competitive disadvantages in the market, suggesting a need for more aggressive strategies to enhance its market position.
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- Revenue Decline: In Q3 FY2026, Here Group reported revenues of RMB164.7 million (US$23.9 million), down from RMB177.3 million in Q2 FY2026, primarily due to the cadence of new product launches and the impact of the Chinese New Year holidays, which reduced effective working days and constrained supply chain capabilities.
- Increased Net Loss: The net loss for Q3 FY2026 was RMB34.1 million (US$4.9 million), an increase from RMB25.4 million in Q2 FY2026, with an adjusted net loss of RMB22.9 million (US$3.3 million), indicating financial pressure amid market challenges.
- Strategic Adjustments: The CEO emphasized that despite seasonal softness, the company remains focused on IP momentum and user engagement, adjusting product launch cadence to align with market demand, and plans to open additional self-operated stores to lay the groundwork for future expansion.
- Future Outlook: The company expects Q4 FY2026 revenues to range between RMB130 million and RMB140 million, revising its full-year revenue guidance from RMB750 million to RMB800 million down to RMB600 million to RMB610 million, reflecting a commitment to transparency aligned with current market realities.
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- Significant Revenue Growth: HERE Group reported total revenue of RMB 177.3 million in Q2, reflecting a 39.4% quarter-over-quarter increase that exceeded the high end of guidance, showcasing the strong contribution of its flagship IP, Makuku, to market competitiveness.
- Declining Gross Margin: Despite revenue growth, gross margin fell from 41% to 31% due to lower unit margins from the strategic expansion of offline channels, which may impact future profitability and investor confidence.
- Narrowed Adjusted Net Loss: The company reported an adjusted net loss from continuing operations of RMB 16.1 million, improving from RMB 17.1 million in the previous quarter, indicating efforts in cost control and operational optimization.
- Cautious Future Outlook: The revenue guidance for Q3 FY2026 is set between RMB 540 million and RMB 550 million, suggesting a quarter-over-quarter decline of 15% to 20%, primarily due to seasonality and product launch schedules, highlighting both short-term challenges and opportunities ahead.
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- Financial Performance: HERE reported a Q2 Non-GAAP EPS of -$0.01 and revenue of $25.35 million, reflecting a significant 74.5% year-over-year decline, indicating severe challenges in market competition that may impact investor confidence.
- Intellectual Property Status: As of December 31, 2025, the company holds 18 intellectual properties, including 11 proprietary IPs, 5 exclusive licensed IPs, and 2 non-exclusive licensed IPs, showcasing a robust IP portfolio that could support future product development.
- Financial Outlook: The company expects revenues from its pop toy business to range between RMB 140 million to RMB 150 million for Q3 FY 2026, and RMB 750 million to RMB 800 million for FY 2026, reflecting a cautiously optimistic view of future market conditions.
- Market Prospects: Despite current financial struggles, the company's revenue expectations suggest potential in the toy market, and effective strategic execution could improve overall financial health and enhance competitive positioning.
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