Guaranteed Rate Affinity Appoints New Director of Sales and Market Development
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 11h ago
0mins
Source: PRnewswire
- Leadership Expansion: Marc Sokobin has been appointed as the Director of Sales and Market Development at Guaranteed Rate Affinity, where he will leverage over 30 years of mortgage industry experience to collaborate closely with top loan officer Brian Scott Cohen to drive team growth in the New York market.
- Talent Development Focus: Throughout his career, Sokobin has concentrated on recruiting, mentoring, and developing loan officers, having held management positions at leading financial institutions like Wells Fargo and Bank of America, which has enabled him to cultivate high-performing teams and enhance overall productivity.
- Technological and Partnership Advantages: At Guaranteed Rate Affinity, Sokobin will utilize the company's technology platform and partner relationships to strengthen the team's performance in the New York market, ensuring loan officers can succeed rapidly in a highly competitive environment.
- Strategic Expansion Plans: Brian Scott Cohen noted that Sokobin's addition will provide critical support for the team's next phase of expansion, particularly in talent development and team building, further solidifying the company's leadership position in the industry.
Get Free Real-Time Notifications for Any Stock
Monitor tickers like HOUS with instant alerts to capture every critical market movement.
Sign up for free to build your custom watchlist and receive professional-grade stock notifications.
Analyst Views on HOUS
Wall Street analysts forecast HOUS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOUS is 11.67 USD with a low forecast of 11.00 USD and a high forecast of 13.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 17.640
Low
11.00
Averages
11.67
High
13.00
Current: 17.640
Low
11.00
Averages
11.67
High
13.00
About HOUS
Anywhere Real Estate Inc. is an integrated residential real estate services provider and includes franchise, brokerage, relocation, and title and settlement, as well as mortgage and title insurance underwriter joint ventures. Its Anywhere Brands segment franchises a portfolio of franchise brokerage brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA and Sotheby's International Realty. It also includes global relocation services operation and lead generation activities. Its Anywhere Advisors segment operates a full-service real estate brokerage business under the Coldwell Banker, Corcoran, and Sotheby's International Realty brand names in various metropolitan areas in the US. Its Anywhere Integrated Services segment provides full-service title, escrow and settlement services to consumers, real estate companies, corporations and financial institutions primarily in support of residential real estate transactions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Guaranteed Rate Affinity Appoints New Director of Sales and Market Development
- Leadership Expansion: Marc Sokobin has been appointed as the Director of Sales and Market Development at Guaranteed Rate Affinity, where he will leverage over 30 years of mortgage industry experience to collaborate closely with top loan officer Brian Scott Cohen to drive team growth in the New York market.
- Talent Development Focus: Throughout his career, Sokobin has concentrated on recruiting, mentoring, and developing loan officers, having held management positions at leading financial institutions like Wells Fargo and Bank of America, which has enabled him to cultivate high-performing teams and enhance overall productivity.
- Technological and Partnership Advantages: At Guaranteed Rate Affinity, Sokobin will utilize the company's technology platform and partner relationships to strengthen the team's performance in the New York market, ensuring loan officers can succeed rapidly in a highly competitive environment.
- Strategic Expansion Plans: Brian Scott Cohen noted that Sokobin's addition will provide critical support for the team's next phase of expansion, particularly in talent development and team building, further solidifying the company's leadership position in the industry.

Continue Reading
Guaranteed Rate Affinity Appoints New Director of Sales
- Leadership Expansion: Guaranteed Rate Affinity appoints Marc Sokobin as Director of Sales and Market Development, who will collaborate closely with top loan officer Brian Scott Cohen to enhance team performance in the New York market, further driving the company's growth in the competitive mortgage industry.
- Extensive Industry Experience: With over 30 years in the mortgage sector, Sokobin has held management roles at major financial institutions like Wells Fargo and Bank of America, focusing on talent development and team building, which is expected to elevate productivity and collaboration within the company.
- Technology and Partnerships: In his new role, Sokobin will leverage Guaranteed Rate Affinity's technology platform and partner relationships to strengthen the team's presence in the New York market, thereby enhancing customer service quality and competitive positioning.
- Strategic Development Goals: Sokobin emphasizes that fostering long-term high performance is central to his career, and his leadership is anticipated to provide crucial support for the ongoing growth and market expansion of the Brian Scott Cohen team.

Continue Reading







