GoPro Wins Intellectual Property Lawsuit Against Insta360
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy GPRO?
Source: Newsfilter
- Intellectual Property Victory: The U.S. International Trade Commission (ITC) confirmed that Insta360 infringed on GoPro's design patent, marking a significant victory for GoPro in intellectual property protection and further solidifying its visual identity in the marketplace.
- Import Ban Issued: The ITC issued a Limited Exclusion Order to U.S. Customs and Border Protection to prevent the importation of Insta360's infringing products, effectively protecting GoPro's market share and reinforcing its competitive position.
- Patent Validity Affirmed: Prior to this ruling, the Patent Trial and Appeal Board (PTAB) upheld the validity of multiple GoPro utility patents, rejecting Insta360's challenges to GoPro's HyperSmooth technology patents, showcasing GoPro's strength in technological innovation.
- Innovation-Driven Strategy: GoPro's founder and CEO Nicholas Woodman emphasized that protecting intellectual property is crucial for driving continuous innovation, ensuring consumers benefit from industry-leading products built on original ideas.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 0.840
Low
1.30
Averages
1.30
High
1.30
Current: 0.840
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Intellectual Property Defense: The U.S. International Trade Commission (ITC) upheld that Insta360 infringed on GoPro's design patent, marking a significant victory for GoPro in protecting its intellectual property and reinforcing its visual identity in the marketplace.
- Import Ban Issued: The ITC issued a Limited Exclusion Order to U.S. Customs and Border Protection, preventing the importation of Insta360's infringing products, which will effectively safeguard GoPro's market share and brand image.
- Patent Validity Affirmed: Prior to this ruling, the Patent Trial and Appeal Board (PTAB) confirmed the validity of multiple GoPro utility patents, rejecting Insta360's challenges to GoPro's HyperSmooth technology patents, showcasing GoPro's strong position in technological innovation.
- Innovation-Driven Strategy: GoPro's founder and CEO, Nicholas Woodman, emphasized that protecting intellectual property is crucial for driving continuous innovation, ensuring consumers benefit from industry-leading products built on original ideas.
See More
- Intellectual Property Victory: The U.S. International Trade Commission (ITC) confirmed that Insta360 infringed on GoPro's design patent, marking a significant victory for GoPro in intellectual property protection and further solidifying its visual identity in the marketplace.
- Import Ban Issued: The ITC issued a Limited Exclusion Order to U.S. Customs and Border Protection to prevent the importation of Insta360's infringing products, effectively protecting GoPro's market share and reinforcing its competitive position.
- Patent Validity Affirmed: Prior to this ruling, the Patent Trial and Appeal Board (PTAB) upheld the validity of multiple GoPro utility patents, rejecting Insta360's challenges to GoPro's HyperSmooth technology patents, showcasing GoPro's strength in technological innovation.
- Innovation-Driven Strategy: GoPro's founder and CEO Nicholas Woodman emphasized that protecting intellectual property is crucial for driving continuous innovation, ensuring consumers benefit from industry-leading products built on original ideas.
See More
- New Video Series Launch: GoPro and the Freeride World Tour have unveiled a new mini-series titled 'Off the Record', providing fans with behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within the team, thereby enhancing GoPro's brand influence in extreme sports.
- Exclusive Camera Partnership: As the official camera of the Freeride World Tour for over a decade, GoPro utilizes the HERO13 Black Ultra Wide Edition and GoPro MAX 2 360 cameras to elevate the viewing experience and engagement of the events, attracting more extreme sports enthusiasts to the brand.
- Athlete Perspective Experience: The series captures the athletes' preparation, pressure, and passion from their viewpoint, allowing viewers to gain insight into the authentic experience of freeride skiing, which strengthens the emotional connection between GoPro and consumers, enhancing brand loyalty.
- Regular Content Updates: New episodes are released weekly on the GoPro Snow YouTube channel, with the first two episodes focusing on the Baqueira Beret and Val Thorens events, continuously engaging viewers and driving GoPro's interaction and brand exposure on social media.
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- New Series Launch: GoPro partners with the Freeride World Tour to unveil a new mini-series titled 'Off the Record', which offers fans behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within teams, thereby strengthening the brand's connection with extreme sports enthusiasts.
- Exclusive Content Delivery: The series will be exclusively available on the GoPro Snow YouTube channel, with each episode highlighting the athletes' preparation, pressure, and passion, aiming to provide viewers with a unique insight into freeride skiing, thus enhancing GoPro's brand influence in the extreme sports sector.
- Athlete Spotlight: Featured athletes include Justine Dufour-Lapointe and Marcus Goguen, showcasing their efforts and challenges in pursuing a three-peat and maintaining championship status, emphasizing the personal stories and determination of these top competitors.
- Marketing Strategy: By releasing new episodes weekly, GoPro not only attracts more viewers to its YouTube channel but also engages with fans through social media platforms like Instagram, further enhancing brand visibility and driving product sales.
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- Earnings Release Schedule: GoPro will release its financial results for Q4 and the full year of 2025 after market close on March 5, 2026, which is expected to significantly impact investor sentiment.
- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
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- Customer Service Honor: GoPro has been recognized by USA Today as one of the honorees for America's Best Customer Service 2026, highlighting the company's ongoing commitment to serving its global community of creators and customers.
- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
- Significant Team Contribution: Jeff Terrell, Senior Director of Customer Support at GoPro, stated that this recognition is a testament to the dedication of the support team and all employees, emphasizing the importance of customer feedback in driving innovation and service improvement.
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