Global PC Shipments Expected to Decline by 12% in 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy TTGT?
Source: Newsfilter
- Shipment Forecast: According to Omdia's latest outlook, global shipments of desktops, notebooks, and workstations are expected to decline by 12% to 245 million units in 2026, primarily driven by sharp increases in memory and storage prices, particularly a projected minimum 60% rise in Q1 2026.
- Price Pressure: Since Q1 2025, costs for mainstream memory and storage configurations have risen by between $90 and $165, placing substantial financial pressure on PC vendors, forcing them to reduce promotions, raise product prices, and adjust configurations, which negatively impacts overall market performance.
- Category Impact: Desktop shipments are projected to decline by 10% to 53.2 million units, while laptops are expected to drop by 12% to 192.2 million units, indicating that the impact across PC product categories is broadly consistent, with lower-priced products facing the most significant challenges.
- Market Uncertainty: The recent outbreak of conflict in the Middle East has introduced substantial uncertainty for international transportation and regional market growth, and while it remains to be seen whether this situation will persist, it could further suppress consumer demand and tighten supply for PC vendors.
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Analyst Views on TTGT
Wall Street analysts forecast TTGT stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 3.840
Low
10.00
Averages
11.67
High
15.00
Current: 3.840
Low
10.00
Averages
11.67
High
15.00
About TTGT
TechTarget, Inc., which also refers to itself as Informa TechTarget, is a business-to-business (B2B) growth accelerator that informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to return on investment (ROI). It has scale in permissioned B2B first-party data and a unique end-to-end portfolio of data-driven solutions that services the full B2B product lifecycle, from R&D to ROI: from strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement. In intelligence and advisory, it offers expert analyst, data-driven intelligence products and advisory services to product managers, corporate strategists and the C-suite, challenging market strategies and sharpening product roadmaps. In brand and content, it provides expert editorial, data-driven brand products and content marketing services for brand marketers, product marketers and content marketers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Global PC Shipments Expected to Decline by 12% in 2026
- Shipment Forecast: According to Omdia's latest outlook, global shipments of desktops, notebooks, and workstations are expected to decline by 12% to 245 million units in 2026, primarily driven by sharp increases in memory and storage prices, particularly a projected minimum 60% rise in Q1 2026.
- Price Pressure: Since Q1 2025, costs for mainstream memory and storage configurations have risen by between $90 and $165, placing substantial financial pressure on PC vendors, forcing them to reduce promotions, raise product prices, and adjust configurations, which negatively impacts overall market performance.
- Category Impact: Desktop shipments are projected to decline by 10% to 53.2 million units, while laptops are expected to drop by 12% to 192.2 million units, indicating that the impact across PC product categories is broadly consistent, with lower-priced products facing the most significant challenges.
- Market Uncertainty: The recent outbreak of conflict in the Middle East has introduced substantial uncertainty for international transportation and regional market growth, and while it remains to be seen whether this situation will persist, it could further suppress consumer demand and tighten supply for PC vendors.
See More
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Global Smartphone Shipments Forecasted to Decline by 7% in 2026
- Shipment Forecast: According to Omdia's latest outlook, global smartphone shipments are projected to decline by approximately 7% year-on-year in 2026, primarily due to tightening memory supply and escalating pricing pressures that increase cost burdens for vendors.
- Low-End Market Struggles: Devices priced below $100 are expected to see nearly a 31% decline in shipments, reflecting severe margin pressures in the ultra-low-cost segment, where vendors are more vulnerable to shifts in the macroeconomic environment.
- Resilience in Premium Segment: Despite rising component costs, smartphones priced above $800 are forecasted to grow by around 4% in 2026, supported by strong brand positioning and greater pricing flexibility, with Apple and Samsung maintaining dominant positions in the high-end market.
- Shifting Supply Chain Dynamics: As demand for entry-level smartphones weakens, suppliers of mid- and low-end components face declining orders and intensified pricing pressures, necessitating vendors to prioritize high-value product innovation and disciplined production planning to navigate market changes.
See More
Global Smartphone Shipments Forecasted to Decline by 7%
- Shipment Forecast: According to Omdia's latest outlook, global smartphone shipments are projected to decline by approximately 7% year-on-year in 2026, primarily due to tightening memory supply and escalating pricing pressures that increase cost burdens for vendors.
- Impact of Price Increases: Since Q4 2025, smartphone manufacturers have begun raising retail prices to maintain profit margins; however, sustained price hikes are likely to weaken demand, particularly in price-sensitive emerging markets.
- Low-End Market Pressure: Devices priced below $100 are expected to decline by nearly 31% year-on-year in 2026, reflecting severe margin pressures faced by vendors in ultra-low-cost segments, which are highly sensitive to even modest shifts in the macroeconomic environment.
- High-End Market Resilience: Despite rising component costs, devices priced above $800 are forecasted to grow by around 4% in 2026, supported by strong brand positioning and greater pricing flexibility, further solidifying Apple's and Samsung's dominance in the high-end market.
See More
Global TV Shipments Stable Despite Sharp Decline in China Market
- Decline in China: In Q4 2025, China's TV shipments fell by 25.3% year-on-year due to the end of government subsidies and consumers upgrading early, yet global shipments remained stable at 61.5 million units, indicating resilience in other regions.
- Regional Market Performance: North America and Western Europe saw increases of 4.7% and 3.2%, respectively, while Latin America and the Caribbean grew by 12.5% and the Middle East and Africa by 9.4%, reflecting strong demand that offset declines in China.
- Brand Strategy Adjustments: Despite a sharp drop in domestic demand, TCL and Hisense increased their shipments by 2.2% year-on-year, with their North American market share rising from 28.6% to 30.7%, showcasing their agility in responding to international market dynamics.
- High-End Market Competition: OLED shipments grew by 8.6% year-on-year, with Western Europe increasing by 11.5%, while Mini LED technology is positioned as a core offering, indicating that OLED's appeal to high-spending consumers will face challenges amid intense competition highlighted at CES 2026.
See More
Global TV Shipments Remain Stable Amid Regional Variations
- China's Market Decline: In Q4 2025, TV shipments in China fell by 25.3% year-on-year, primarily due to the end of government subsidies and consumers upgrading earlier, which pressured the overall market and impacted global shipment growth.
- Regional Market Performance: Despite the downturn in China, North America and Western Europe saw increases of 4.7% and 3.2%, respectively, while Latin America and the Middle East & Africa grew by 12.5% and 9.4%, indicating a trend of brands shifting focus to international markets.
- Brand Strategy Adjustments: TCL and Hisense increased their global shipments by 2.2% year-on-year, with their North American market share rising from 28.6% to 30.7%, demonstrating their proactive supply chain adjustments to meet overseas demand amid declining domestic consumption.
- High-End Market Competition: While OLED TV shipments grew by 8.6%, the competition intensified with the promotion of Mini LED technology, as TCL showcased its Mini LED combined with Quantum Dot technology at CES 2026, further solidifying its position in the premium market.
See More
Global PC Shipments Expected to Decline by 12% in 2026
- Shipment Forecast: According to Omdia's latest outlook, global shipments of desktops, notebooks, and workstations are expected to decline by 12% to 245 million units in 2026, primarily driven by sharp increases in memory and storage prices, particularly a projected minimum 60% rise in Q1 2026.
- Price Pressure: Since Q1 2025, costs for mainstream memory and storage configurations have risen by between $90 and $165, placing substantial financial pressure on PC vendors, forcing them to reduce promotions, raise product prices, and adjust configurations, which negatively impacts overall market performance.
- Category Impact: Desktop shipments are projected to decline by 10% to 53.2 million units, while laptops are expected to drop by 12% to 192.2 million units, indicating that the impact across PC product categories is broadly consistent, with lower-priced products facing the most significant challenges.
- Market Uncertainty: The recent outbreak of conflict in the Middle East has introduced substantial uncertainty for international transportation and regional market growth, and while it remains to be seen whether this situation will persist, it could further suppress consumer demand and tighten supply for PC vendors.
See More
INFORMA CONSIDERS DIVESTING STAKE IN MONACO-BASED EVENT ASSETS, SOURCES REPORT
Selling Stake in Monaco-Based Events: Information has emerged regarding the potential sale of a stake in events based in Monaco.
Sources Indicate Interest: Various sources have reported on the interest surrounding this stake, suggesting a significant market opportunity.
See More
Global Smartphone Shipments Forecasted to Decline by 7% in 2026
- Shipment Forecast: According to Omdia's latest outlook, global smartphone shipments are projected to decline by approximately 7% year-on-year in 2026, primarily due to tightening memory supply and escalating pricing pressures that increase cost burdens for vendors.
- Low-End Market Struggles: Devices priced below $100 are expected to see nearly a 31% decline in shipments, reflecting severe margin pressures in the ultra-low-cost segment, where vendors are more vulnerable to shifts in the macroeconomic environment.
- Resilience in Premium Segment: Despite rising component costs, smartphones priced above $800 are forecasted to grow by around 4% in 2026, supported by strong brand positioning and greater pricing flexibility, with Apple and Samsung maintaining dominant positions in the high-end market.
- Shifting Supply Chain Dynamics: As demand for entry-level smartphones weakens, suppliers of mid- and low-end components face declining orders and intensified pricing pressures, necessitating vendors to prioritize high-value product innovation and disciplined production planning to navigate market changes.
See More
Global Smartphone Shipments Forecasted to Decline by 7%
- Shipment Forecast: According to Omdia's latest outlook, global smartphone shipments are projected to decline by approximately 7% year-on-year in 2026, primarily due to tightening memory supply and escalating pricing pressures that increase cost burdens for vendors.
- Impact of Price Increases: Since Q4 2025, smartphone manufacturers have begun raising retail prices to maintain profit margins; however, sustained price hikes are likely to weaken demand, particularly in price-sensitive emerging markets.
- Low-End Market Pressure: Devices priced below $100 are expected to decline by nearly 31% year-on-year in 2026, reflecting severe margin pressures faced by vendors in ultra-low-cost segments, which are highly sensitive to even modest shifts in the macroeconomic environment.
- High-End Market Resilience: Despite rising component costs, devices priced above $800 are forecasted to grow by around 4% in 2026, supported by strong brand positioning and greater pricing flexibility, further solidifying Apple's and Samsung's dominance in the high-end market.
See More
Global TV Shipments Stable Despite Sharp Decline in China Market
- Decline in China: In Q4 2025, China's TV shipments fell by 25.3% year-on-year due to the end of government subsidies and consumers upgrading early, yet global shipments remained stable at 61.5 million units, indicating resilience in other regions.
- Regional Market Performance: North America and Western Europe saw increases of 4.7% and 3.2%, respectively, while Latin America and the Caribbean grew by 12.5% and the Middle East and Africa by 9.4%, reflecting strong demand that offset declines in China.
- Brand Strategy Adjustments: Despite a sharp drop in domestic demand, TCL and Hisense increased their shipments by 2.2% year-on-year, with their North American market share rising from 28.6% to 30.7%, showcasing their agility in responding to international market dynamics.
- High-End Market Competition: OLED shipments grew by 8.6% year-on-year, with Western Europe increasing by 11.5%, while Mini LED technology is positioned as a core offering, indicating that OLED's appeal to high-spending consumers will face challenges amid intense competition highlighted at CES 2026.
See More
Global TV Shipments Remain Stable Amid Regional Variations
- China's Market Decline: In Q4 2025, TV shipments in China fell by 25.3% year-on-year, primarily due to the end of government subsidies and consumers upgrading earlier, which pressured the overall market and impacted global shipment growth.
- Regional Market Performance: Despite the downturn in China, North America and Western Europe saw increases of 4.7% and 3.2%, respectively, while Latin America and the Middle East & Africa grew by 12.5% and 9.4%, indicating a trend of brands shifting focus to international markets.
- Brand Strategy Adjustments: TCL and Hisense increased their global shipments by 2.2% year-on-year, with their North American market share rising from 28.6% to 30.7%, demonstrating their proactive supply chain adjustments to meet overseas demand amid declining domestic consumption.
- High-End Market Competition: While OLED TV shipments grew by 8.6%, the competition intensified with the promotion of Mini LED technology, as TCL showcased its Mini LED combined with Quantum Dot technology at CES 2026, further solidifying its position in the premium market.
See More
