Getty Images to Showcase Stunning Imagery from the Milano Cortina 2026 Olympic Winter Games
Getty Images at Milano Cortina 2026: Getty Images will serve as the Official Photographic Agency for the Milano Cortina 2026 Olympic Winter Games, deploying a team of 84 photographers and editors to capture over 6 million images from the events.
Innovative Technology for Real-Time Coverage: The company will utilize cutting-edge technology to enable live transmission of photographs, allowing media outlets and partners to access images in as little as 30 seconds, enhancing the immediacy of visual storytelling.
Extensive Experience in Olympic Coverage: Getty Images has a long history of covering Olympic events, having documented 15 editions of the Olympic Games and 15 editions of the Olympic Winter Games since 1968.
Comprehensive Visual Content Solutions: Beyond Olympic coverage, Getty Images offers a wide range of visual content solutions through its various brands, serving a global customer base and maintaining one of the largest photographic archives in the world.
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iStock Unveils 2026 Marketing Trends, Emphasizing Authenticity and Differentiation
- Risk of Visual Sameness: As generative tools become prevalent in everyday marketing, 44% of people report increased use of generative AI, which accelerates content production; however, 83% of respondents believe higher-quality images are more likely to stand out, prompting SMBs to balance AI use with authenticity.
- Designing for Randomness: Research indicates that overly smooth or symmetrical images raise doubts about authenticity, leading SMBs to embrace simplicity and genuine visuals that showcase process over perfection, aligning with audience desires for authenticity.
- Importance of Comfort: Amid economic pressures and global crises, consumer focus on physical and mental well-being is rising, prompting SMBs to reflect this trend through visuals that convey comfort and restorative experiences, signaling the balance and renewal audiences seek.
- Opportunity to Build Trust: As skepticism towards AI-generated content grows, SMBs can enhance brand trust by providing real images and narratives, allowing them to stand out in a competitive landscape and seize market opportunities.

BLACK PEARL Launches Sustainable Cultural Fashion Campaign with Getty Images and Canon
- Campaign Launch: BLACK PEARL has launched its latest Culture@ storytelling campaign today, aimed at enhancing global awareness of sustainable impact through the intersection of fashion, sustainability, and cultural identity, running until December 9.
- Partnerships: The campaign collaborates with Getty Images, a global visual content creator, and Canon U.S.A., leveraging their advanced photography technology to capture high-end portraits of cultural figures, further promoting the narrative of sustainable fashion.
- Cultural Expression: Featuring prominent figures like Jack Dylan Grazer, Tati Gabrielle, and Sebastian Chacon, the campaign highlights cultural identity through personal styling, emphasizing that sustainability is not just about materials and production but also about people, identity, and belonging.
- Global Impact: By partnering with Getty Images and Canon, BLACK PEARL aims to tell global cultural stories through photography, enhancing awareness and acceptance of cultural diversity and sustainable fashion themes in society.









