Fox Corporation Secures Multi-Year NFL Deal for Mexico
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: seekingalpha
- New Agreement Details: Fox Corporation's new deal with the NFL will make it the primary broadcaster of NFL games in Mexico starting in the 2026 season, covering Thursday Night Football, weekly regular-season games, Thanksgiving games, NFC playoffs, the Pro Bowl, and the Super Bowl, significantly enhancing viewing options for Mexican audiences.
- Multi-Platform Distribution: Under the agreement, Fox will distribute NFL content across linear channels like Fox and Fox+, streaming via Fpx One, and select programming on Tubi in Mexico, aiming to create a comprehensive NFL experience for Mexican viewers and enhance brand presence.
- Original Content Production: Fox will produce hundreds of hours of NFL content, including four weekly original shows tailored specifically for Mexican fans, with two of those focusing on fantasy football, emphasizing analysis, entertainment, current news, and ongoing engagement to boost viewer interaction.
- Market Potential: Carlos Martínez, EVP of Fox Latin America, highlighted that Mexico is a market with immense passion for football, and this agreement not only provides a substantial NFL package but also aims to enhance viewer loyalty and engagement through year-round interaction.
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Analyst Views on FOX
About FOX
Fox Corporation produces and distributes news, sports, and entertainment content through its primary domestic brands, including FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. Its operating segments include Cable Network Programming, Television, Credible and the FOX Studio Lot. Cable Network Programming produces and licenses news and sports content distributed through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors (virtual MVPDs) and other digital platforms. Television produces, acquires, markets and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, approximately 29 full power broadcast television stations, including 11 duopolies, and other digital platforms. The FOX Studio Lot provides television and film production services. Credible is a United States consumer finance marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Fox Corporation Secures Multi-Year NFL Deal for Mexico
- New Agreement Details: Fox Corporation's new deal with the NFL will make it the primary broadcaster of NFL games in Mexico starting in the 2026 season, covering Thursday Night Football, weekly regular-season games, Thanksgiving games, NFC playoffs, the Pro Bowl, and the Super Bowl, significantly enhancing viewing options for Mexican audiences.
- Multi-Platform Distribution: Under the agreement, Fox will distribute NFL content across linear channels like Fox and Fox+, streaming via Fpx One, and select programming on Tubi in Mexico, aiming to create a comprehensive NFL experience for Mexican viewers and enhance brand presence.
- Original Content Production: Fox will produce hundreds of hours of NFL content, including four weekly original shows tailored specifically for Mexican fans, with two of those focusing on fantasy football, emphasizing analysis, entertainment, current news, and ongoing engagement to boost viewer interaction.
- Market Potential: Carlos Martínez, EVP of Fox Latin America, highlighted that Mexico is a market with immense passion for football, and this agreement not only provides a substantial NFL package but also aims to enhance viewer loyalty and engagement through year-round interaction.
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- Advertising Revenue Expectations: The tournament is expected to generate the highest advertising revenue in U.S. history, with the number of participating teams increasing from 32 to 48, benefiting major players like Fox and Comcast's Telemundo, thereby driving growth in the media sector.
- Consumer Goods Market Outlook: Goldman Sachs forecasts that European and U.S. consumer staples, retail, lodging, and airlines will benefit from the influx of spectators traveling to the games, with beer companies such as AB InBev, Constellation Brands, and Molson Coors rated as
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- Advertising Revenue Expectations: Deutsche Bank anticipates that the 2026 World Cup will generate the highest advertising revenue in U.S. history, driven by the tournament's North American location and the increased number of teams and matches, further enhancing media companies' profitability.
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- Investor Misconceptions: Many novice investors often overlook the importance of market capitalization, mistakenly comparing stock prices without considering the number of shares outstanding, highlighting the necessity of market cap as a true value comparison tool.
- Market Positioning Impact: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock; for instance, funds focused on large-cap stocks may only consider companies valued over $10 billion, influencing capital inflows.
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- Streaming Platform Advantage: YouTube commands a 12.7% share of streaming viewership, surpassing Netflix's 8.4%, highlighting the effectiveness of creator content in attracting younger audiences and further driving advertisers' investments in streaming platforms.
- Traditional Media Transformation: Companies like Warner Bros. Discovery and Fox are integrating creator content, leveraging the influence of well-known creators to expand their audience base, thereby enhancing the connection between brands and consumers and improving advertising effectiveness.
- New Program Launches: Fox has launched Fox Creator Studios, focusing on food content and collaborating with social media creators to attract younger audiences, particularly Gen Z, further expanding the target market for advertisers.
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Fox Corporation Secures Multi-Year NFL Deal for Mexico
- New Agreement Details: Fox Corporation's new deal with the NFL will make it the primary broadcaster of NFL games in Mexico starting in the 2026 season, covering Thursday Night Football, weekly regular-season games, Thanksgiving games, NFC playoffs, the Pro Bowl, and the Super Bowl, significantly enhancing viewing options for Mexican audiences.
- Multi-Platform Distribution: Under the agreement, Fox will distribute NFL content across linear channels like Fox and Fox+, streaming via Fpx One, and select programming on Tubi in Mexico, aiming to create a comprehensive NFL experience for Mexican viewers and enhance brand presence.
- Original Content Production: Fox will produce hundreds of hours of NFL content, including four weekly original shows tailored specifically for Mexican fans, with two of those focusing on fantasy football, emphasizing analysis, entertainment, current news, and ongoing engagement to boost viewer interaction.
- Market Potential: Carlos Martínez, EVP of Fox Latin America, highlighted that Mexico is a market with immense passion for football, and this agreement not only provides a substantial NFL package but also aims to enhance viewer loyalty and engagement through year-round interaction.
See More
2026 FIFA World Cup to Boost Key Sectors and Stocks
- Sector Benefit Analysis: Deutsche Bank analysts noted that the 2026 FIFA World Cup will provide a temporary boost to sectors such as leisure, dining, media, tech, and gaming, particularly benefiting U.S. restaurant brands like Sweetgreen, Shake Shack, and The Cheesecake Factory due to their proximity to host cities.
- Advertising Revenue Expectations: The tournament is expected to generate the highest advertising revenue in U.S. history, with the number of participating teams increasing from 32 to 48, benefiting major players like Fox and Comcast's Telemundo, thereby driving growth in the media sector.
- Consumer Goods Market Outlook: Goldman Sachs forecasts that European and U.S. consumer staples, retail, lodging, and airlines will benefit from the influx of spectators traveling to the games, with beer companies such as AB InBev, Constellation Brands, and Molson Coors rated as
See More
2026 FIFA World Cup Expected to Attract 6 Billion Viewers
- Viewer Engagement Forecast: FIFA and analysts project that the 2026 World Cup could attract around six billion viewers, surpassing the estimated five billion engagements for Qatar 2022, highlighting the event's global appeal and significance.
- Advertising Revenue Expectations: Deutsche Bank anticipates that the 2026 World Cup will generate the highest advertising revenue in U.S. history, driven by the tournament's North American location and the increased number of teams and matches, further enhancing media companies' profitability.
- Media Rights Benefits: Fox (FOXA) and Comcast's (CMCSA) Telemundo are expected to be the primary beneficiaries, with Fox likely seeing an upside in its June and September earnings reports due to the World Cup, while Comcast's media segment will also experience a boost, albeit less significant.
- Digital Platform Opportunities: YouTube (GOOG) is expected to see a resurgence in ad spending as it airs highlights and certain matches shortly after they conclude, particularly in Q2, following its agreement to showcase World Cup highlights within 10 minutes post-match.
See More
Market Capitalization Comparison: Fox Corp vs. FactSet
- Market Cap Comparison: Fox Corp (FOX) has a market capitalization of $12.63 billion, compared to FactSet Research Systems Inc. (FDS) at $8.45 billion, indicating Fox's relative strength in the market, which may attract more large investors.
- Investor Misconceptions: Many novice investors often overlook the importance of market capitalization, mistakenly comparing stock prices without considering the number of shares outstanding, highlighting the necessity of market cap as a true value comparison tool.
- Market Positioning Impact: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock; for instance, funds focused on large-cap stocks may only consider companies valued over $10 billion, influencing capital inflows.
- Stock Performance: At Tuesday's close, FOX rose approximately 1.5%, while FDS fell about 0.3%, reflecting positive market sentiment towards Fox, which could further drive its market cap growth.
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SpaceX Targets $1.75 Trillion Valuation for Upcoming IPO
- IPO Valuation Target: SpaceX is aiming for a staggering $1.75 trillion valuation upon its Nasdaq debut, positioning itself as one of the most valuable companies in the market and likely attracting significant investor interest.
- Diverse Revenue Streams: According to the latest S1 filing, SpaceX's 'Space' and 'Connectivity' segments generated over $4 billion in revenue in 2025, showcasing its strong market position in rocket launches and satellite internet services.
- Industry Classification Challenges: Given SpaceX's involvement in multiple sectors, MSCI and S&P face complexities in determining its final industry classification, which could place it in either the Communication Services or Industrials sector, impacting its appeal to investors.
- Future Growth Potential: Musk indicated that future AI computing will rely on solar-powered satellites in space, and SpaceX's innovative approach to data centers could enable it to achieve lower operational costs over time, thereby securing a more advantageous position in the market.
See More
Creator Content Surge Drives $44 Billion Ad Spend in 2026
- Ad Spend Growth: According to a report from the Interactive Advertising Bureau, advertiser spending on creator content reached $37 billion in 2025 and is expected to rise to $44 billion in 2026, indicating a strong demand and trust from brands in creator-led content, thus transforming the advertising landscape.
- Streaming Platform Advantage: YouTube commands a 12.7% share of streaming viewership, surpassing Netflix's 8.4%, highlighting the effectiveness of creator content in attracting younger audiences and further driving advertisers' investments in streaming platforms.
- Traditional Media Transformation: Companies like Warner Bros. Discovery and Fox are integrating creator content, leveraging the influence of well-known creators to expand their audience base, thereby enhancing the connection between brands and consumers and improving advertising effectiveness.
- New Program Launches: Fox has launched Fox Creator Studios, focusing on food content and collaborating with social media creators to attract younger audiences, particularly Gen Z, further expanding the target market for advertisers.
See More
