First Advantage Signs Sponsorship Deal with Golfer Coughlin
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
First Advantage announced a new sponsorship with LPGA professional Lauren Coughlin. Coughlin will serve as the first Brand Ambassador for First Advantage, reinforcing the organization's dedication to aligning the brand to best-in-class talent. Coughlin will represent the First Advantage brand throughout the 2026 LPGA season. The First Advantage logo will appear on her apparel during golf tournament appearances, beginning with the Hilton Grand Vacations Tournament of Champions, January 29 - February 1, 2026. Both parties will also promote the sponsorship collaboratively via digital outlets such as social media, and at exclusive appearances throughout the year. Coughlin will also be a guest speaker at First Advantage's annual user conference in April.
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Analyst Views on FA
Wall Street analysts forecast FA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FA is 17.33 USD with a low forecast of 17.00 USD and a high forecast of 18.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 12.910
Low
17.00
Averages
17.33
High
18.00
Current: 12.910
Low
17.00
Averages
17.33
High
18.00
About FA
First Advantage Corporation is a global provider of software and data in the human resource technology industry. Enabled by its technology and artificial intelligence (AI), the Company’s platforms, data, and application programming interfaces (APIs) power employment background screening, digital identity solutions, and verification services. The Company’s product suite enables its customers across all industry sectors to perform pre-onboarding screening and post-onboarding monitoring of employees, contractors, contingent workers, tenants, and drivers. Its pre-onboarding products include criminal background checks, drug/health screening, extended workforce screening, FBI channeling, identity checks and biometric fraud mitigation tools, education/work history verification, healthcare credentials, executive screening and others. Its post-onboarding solutions include criminal records monitoring, healthcare sanctions, motor vehicle records, social media and global sanctions and licenses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Cortland Associates Sells Shares of First Advantage Amid Underperformance
- Share Reduction: On January 28, 2026, Cortland Associates sold 399,384 shares of First Advantage for an estimated $5.63 million, indicating concerns about the company's future performance.
- Holding Changes: Following the sale, Cortland's stake in First Advantage decreased to 935,704 shares, with an overall position value declining by $6.95 million, reflecting weakened market confidence in the stock.
- Performance Decline: First Advantage's stock price has dropped 29.1% over the past year, significantly underperforming the S&P 500 by 45.1 percentage points, indicating a lack of competitiveness in the employment services market.
- Market Challenges: The rise of artificial intelligence is creating dual pressures of declining demand and poor execution for First Advantage, leading to diminished investor confidence in its growth prospects, suggesting retail investors should exercise caution.
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First Advantage Partners with LPGA Star Lauren Coughlin
- Brand Ambassador Partnership: First Advantage has announced a sponsorship with LPGA professional golfer Lauren Coughlin, who will serve as the first Brand Ambassador, reinforcing the company's alignment with top-tier talent.
- Event Promotion: Coughlin will represent First Advantage throughout the 2026 LPGA season, with the brand logo featured on her apparel during tournament appearances, starting with the Hilton Grand Vacations Tournament of Champions from January 29 to February 1.
- Digital Promotion: Both parties will collaboratively promote the sponsorship through digital outlets such as social media and exclusive appearances throughout the year, enhancing brand visibility and market impact.
- User Conference Participation: Coughlin will be a guest speaker at First Advantage's annual user conference, showcasing her close connection with the brand and alignment with the company's core values.
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