Fifth Third Bank Lowers Prime Lending Rate to 6.75% Effective Immediately
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
Updated: 22 hour ago0mins
- Rate Adjustment: Fifth Third Bank has lowered its prime lending rate from 7.00% to 6.75%, aiming to reduce borrowing costs to stimulate customer demand, thereby enhancing its market competitiveness.
- Historical Change: This rate adjustment marks the first change since October 29, 2025, reflecting the bank's sensitivity to market conditions and its strategic adaptability.
- Customer Impact: The reduction in rates is expected to lower borrowing costs for both individual and business clients, likely boosting loan demand and driving overall business growth for the bank.
- Strategic Positioning: As one of the few U.S. banks recognized as one of the World's Most Ethical Companies, Fifth Third Bank reinforces its trust and value in the eyes of customers through this move, demonstrating its long-term commitment to the community and clients.
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Analyst Views on FITB
Wall Street analysts forecast FITB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FITB is 51.36 USD with a low forecast of 45.00 USD and a high forecast of 60.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
12 Buy
5 Hold
0 Sell
Moderate Buy
Current: 47.550
Low
45.00
Averages
51.36
High
60.00
Current: 47.550
Low
45.00
Averages
51.36
High
60.00
Piper Sandler
Overweight
maintain
$48 -> $50
2025-12-10
New
Reason
Piper Sandler
Price Target
$48 -> $50
2025-12-10
New
maintain
Overweight
Reason
Piper Sandler raised the firm's price target on Fifth Third to $50 from $48 and keeps an Overweight rating on the shares after the company filed the presentation it plans to use at an industry conference. As for Q4 guidance, management took down the fee guidance a bit but also improved expense expectations. No specifics on the rationale, though the firm's best guess is some capital markets transaction closings slipping into the Q1.
TD Cowen
Buy
maintain
$57 -> $58
2025-10-20
Reason
TD Cowen
Price Target
$57 -> $58
2025-10-20
maintain
Buy
Reason
TD Cowen raised the firm's price target on Fifth Third to $58 from $57 and keeps a Buy rating on the shares. The firm updated its model following Q3 results which showed broad-based fee momentum, continued NII growth, and positive operating leverage.
Stephens
Equal Weight -> Overweight
upgrade
$52
2025-10-14
Reason
Stephens
Price Target
$52
2025-10-14
upgrade
Equal Weight -> Overweight
Reason
Stephens upgraded Fifth Third to Overweight from Equal Weight with a $52 price target.
Stephens
Stephens
Equal Weight -> Overweight
upgrade
$49 -> $52
2025-10-14
Reason
Stephens
Stephens
Price Target
$49 -> $52
2025-10-14
upgrade
Equal Weight -> Overweight
Reason
As previously reported, Stephens upgraded Fifth Third (FITB) to Overweight from Equal Weight with a price target of $52, up from $49. The acquisition of Comerica (CMA) is expected to be "conservatively accretive" to 2027 EPS by 9%, and, once closed, provides Fifth Third with the two new markets of Texas and California for its branch model, the analyst tells investors. Despite "checking off the right M&A boxes," shares are down about 4%, notes the analyst, who is modeling "peer-leading" ROA and ROTCE of 1.53% and 20.5%, respectively, by Q4 of 2027.
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About FITB
Fifth Third Bancorp is a diversified financial services company and is the indirect holding company of Fifth Third Bank, National Association (the Bank). Its Commercial Banking segment offers credit intermediation, cash management and financial services to large and middle-market businesses and government and professional customers. Its Consumer and Small Business Banking segment provides a full range of deposit and loan products to individuals and small businesses through a network of full-service banking centers and relationships with indirect and correspondent loan originators, in addition to providing products designed to meet the specific needs of small businesses, including cash management services. Its Wealth and Asset Management segment provides a full range of wealth management solutions for individuals, companies and not-for-profit organizations, including wealth planning, investment management, banking, insurance, trust and estate services.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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