Expanse Studios Launches Bonus Bet Promotional Feature

Written by Emily J. Thompson, Senior Investment Analyst

Source: Globenewswire

Updated: 1 hour ago

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MRDN-91.96%

Should l Buy MRDN?

Source: Globenewswire

Innovative Promotional Tool: Expanse Studios' newly launched Bonus Bet feature addresses operator challenges in promotional spend efficiency and customer retention, enhancing operators' competitive edge by improving ROI.
Market Demand Response: The low completion rates of traditional casino bonus structures prompted Expanse to develop Bonus Bet, enabling operators to deploy promotional value aligned with specific retention objectives, thereby reducing player friction points and enhancing user experience.
Rapid Integration Capability: The feature can be deployed across Expanse's 67-title portfolio, allowing over 1,300 operators to quickly access it without requiring additional development resources, thus accelerating the implementation of differentiated promotional strategies.
Enhanced Market Competitiveness: By providing unique promotional mechanics, Expanse Studios not only enhances the operational value of its content portfolio but also creates incremental value opportunities in B2B relationships, further solidifying its competitive position in the gaming industry.

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About MRDN

Golden Matrix Group, Inc. is a business-to-business (B2B) and business-to-customer (B2C) gaming technology company operating across multiple international markets. The Company operates online sports betting, online casino, and gaming operations in approximately 15 jurisdictions across Europe, Africa and Central and South America. It is a provider of enterprise software-as-a-service (SaaS) solutions for online casino operators and online sports betting operators, commonly referred to as iGaming operators. The Company operates through three reportable segments: MeridianBet Group, GMAG, and RKings & CFAC. The B2B division of the Company develops and licenses proprietary gaming platforms for its list of clients and RKingsCompetitions Ltd. (RKings). The B2C division operates an e-commerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.