European Wax Center Wins NewBeauty Award for Best Dry Brush
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 02 2026
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Source: PRnewswire
- Award-Winning Innovation: European Wax Center's EWC TREAT® Dual-Sided Dry Brush has been named 'Best Dry Brush' in the 2026 NewBeauty Awards, enhancing the brand's image and solidifying its leadership position in the beauty industry.
- Enhanced Self-Care Experience: The dry brush gently exfoliates and preps the skin, improving the smoothness of each waxing experience while enhancing the absorption of other skincare products, thus providing consumers with a superior self-care routine.
- Competitive Market Advantage: Priced at $18, the EWC TREAT® Dual-Sided Dry Brush stands out in a crowded beauty market due to its innovative design and high-quality materials, attracting increased consumer attention.
- Expanding Service Network: With over 1,000 centers across the U.S. providing more than 23 million services annually, European Wax Center reinforces its market leadership through professional personal care experiences administered by highly trained specialists.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
