Elon Musk's xAI Plans to Mimic Software Giants Such as Microsoft, Referring to It as 'Macrohard'
Written by Emily J. Thompson, Senior Investment Analyst
Source: Benzinga
Updated: Aug 23 2025
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Source: Benzinga
Elon Musk's New Venture: Musk's AI firm, xAI, is launching an AI-only software company called "Macrohard," aimed at simulating traditional software companies like Microsoft using artificial intelligence.
Trademark Filing: A trademark for "Macrohard" was filed by xAI on August 1, detailing a range of AI-centric products including software for generating human speech and text, as well as video game design and coding.
Impact on Software Industry: This initiative could revolutionize the software industry by challenging conventional software development models, potentially leading to more efficient and innovative solutions through AI simulation.
Musk's Broader Goals: The establishment of Macrohard aligns with Musk's broader interests in AI and robotics, complementing his other ventures such as Tesla, SpaceX, and Neuralink.
TSLA.O$0.0000%Past 6 months

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Analyst Views on TSLA
Wall Street analysts forecast TSLA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSLA is 384.14 USD with a low forecast of 19.05 USD and a high forecast of 600.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast TSLA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSLA is 384.14 USD with a low forecast of 19.05 USD and a high forecast of 600.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 446.890

Current: 446.890

Morgan Stanley
Andrew Percoco
Overweight -> Equal Weight
downgrade
$410 -> $425
Reason
Morgan Stanley
Andrew Percoco
Overweight -> Equal Weight
Reason
Morgan Stanley analyst Andrew Percoco downgraded Tesla to Equal Weight from Overweight with a price target of $425, up from $410, after assuming coverage under a new analyst. The firm sees Tesla becoming a market leader across autonomous mobility, renewable energy, and robotics. However, with the shares at trading at 30-times estimated 2030 EBITDA and potential downside to consensus estimates in the near-term, Morgan Stanley prefers to await a better entry point. Morgan Stanley's 2026 auto volume forecast for Tesla is now 13% below consensus due to a more cautious electric vehicle industry outlook. It also believes Tesla's "non-auto catalyst path" is already priced into the shares.
Outperform
maintain
$485 -> $475
Reason
Mizuho analyst Vijay Rakesh lowered the firm's price target on Tesla to $475 from $485 and keeps an Outperform rating on the shares. The firm reduced estimates for Tesla citing weaker electric vehicle markets in China and the U.S. The company also faces potential posing headwinds for analog in 2026, the analyst tells investors in a research note. Mizuho believes China could see electric vehicle demand headwinds as the government reduces subsidies by 50% in 2026.
maintain
$483 -> $508
Reason
Stifel raised the firm's price target on Tesla to $508 from $483 and keeps a Buy rating on the shares. After "strong" Q3 sales, the firm expects some headwinds for auto sales following the expiration of the U.S. EV tax credit, but the firm also believes Tesla is making strong progress on FSD and Robotaxi, both of which it view as critical to value creation. The firm is raising its price target based on its sum-of-the-parts analysis, the analyst noted.
Neutral
maintain
$341 -> $471
Reason
BofA raised the firm's price target on Tesla to $471 from $341 and keeps a Neutral rating on the shares. The firm cites its sum-of-the-parts analysis for the target hike. The higher target reflects a lower cost of equity capital, Tesla's better robotaxi progress, and a higher valuation for Optimus given the potential entrance into international markets, the analyst tells investors in a research note. BofA views Tesla as the leader in physical artificial intelligence but says the stock's valuation is "stretched."
About TSLA
Tesla, Inc. designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Its segments include automotive, and energy generation and storage. The automotive segment includes the design, development, manufacturing, sales and leasing of high-performance fully electric vehicles, and sales of automotive regulatory credits. It also includes sales of used vehicles, non-warranty maintenance services and collisions, part sales, paid supercharging, insurance services revenue and retail merchandise sales. The energy generation and storage segment include the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives. Its consumer vehicles include the Model 3, Y, S, X and Cybertruck. Its lithium-ion battery energy storage products include Powerwall and Megapack.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.