DoubleVerify Expands Attention Measurement to TikTok Campaigns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 10 2025
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Source: Newsfilter
- Ad Effectiveness Enhancement: DoubleVerify's launch of the DV Authentic Attention® product on TikTok marks the first attention measurement offering, utilizing direct impression-level signals to help brands optimize ad spend and enhance overall campaign effectiveness.
- Data-Driven Decision Making: Through its strong partnership with TikTok, DV delivers granular impression-level insights that reveal how ad exposure and audience engagement influence performance, enabling advertisers to better evaluate and optimize their advertising strategies.
- Creative Optimization Capability: Advertisers can leverage DV's Attention Index and Exposure Index to identify creative fatigue and optimize ad effectiveness, thereby achieving higher media efficiency and impact in high-attention campaigns.
- Cross-Platform Integration: This launch further extends DV's attention measurement coverage across major social platforms, reinforcing its mission to provide advertisers with a comprehensive cross-channel view of media effectiveness, helping brands stand out in a competitive market.
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Analyst Views on DV
Wall Street analysts forecast DV stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DV is 14.88 USD with a low forecast of 10.00 USD and a high forecast of 20.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
9 Buy
5 Hold
1 Sell
Moderate Buy
Current: 11.090
Low
10.00
Averages
14.88
High
20.00
Current: 11.090
Low
10.00
Averages
14.88
High
20.00
About DV
DoubleVerify Holdings, Inc. offers a software platform for digital media measurement and analytics. The Company provides a range of solutions, such as DV Authentic Ad, DV Authentic Attention, Custom Contextual, Scibids AI, and Supply-Side Solutions. The DV Authentic Ad evaluates the existence of fraud, brand safety, viewability and geography for each digital ad. The Authentic Attention analyzes key user-initiated events that occur while the ad creative is exposed, including user touches, screen orientation, video playback, and audio control interactions. The Custom Contextual allows advertisers to match their ads to relevant content in order to maximize user engagement and drive campaign performance. The Supply-side advertising platform utilizes its data analytics to validate the quality of their ad inventory and provide metrics for their customers to facilitate the targeting and purchasing of digital ads.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
DoubleVerify Expands Attention Measurement to TikTok Campaigns
- Ad Effectiveness Enhancement: DoubleVerify's launch of the DV Authentic Attention® product on TikTok marks the first attention measurement offering, utilizing direct impression-level signals to help brands optimize ad spend and enhance overall campaign effectiveness.
- Data-Driven Decision Making: Through its strong partnership with TikTok, DV delivers granular impression-level insights that reveal how ad exposure and audience engagement influence performance, enabling advertisers to better evaluate and optimize their advertising strategies.
- Creative Optimization Capability: Advertisers can leverage DV's Attention Index and Exposure Index to identify creative fatigue and optimize ad effectiveness, thereby achieving higher media efficiency and impact in high-attention campaigns.
- Cross-Platform Integration: This launch further extends DV's attention measurement coverage across major social platforms, reinforcing its mission to provide advertisers with a comprehensive cross-channel view of media effectiveness, helping brands stand out in a competitive market.
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DoubleVerify Appoints Stuart Flint as EMEA Managing Director to Accelerate Global Growth
- Leadership Enhancement: DoubleVerify appoints former TikTok and Yahoo executive Stuart Flint as Managing Director for EMEA, leveraging his 20+ years of media and technology experience to drive growth in the region, which is expected to enhance client relationships and market strategy.
- Market Demand Response: Flint's arrival comes at a time when global advertisers are increasingly demanding transparency and performance, prompting DoubleVerify to attract senior talent to meet client expectations and achieve sustainable growth.
- Innovation-Driven Growth: DoubleVerify's momentum in EMEA is fueled by breakthrough products like DV Verification AI™ and DV Authentic AdVantage™, along with the acquisition of Rockerbox, further solidifying its leadership in media effectiveness.
- Global Expansion Strategy: Flint's appointment reflects DoubleVerify's strategy to strengthen its leadership team and expand its global footprint, indicating the company's commitment to enhancing transparency and trust in the digital advertising ecosystem to navigate a complex market landscape.
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