Daktronics Upgrades Displays for Chicago Cubs at Wrigley Field
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
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Should l Buy DAKT?
Source: Yahoo Finance
- Display Upgrade: Daktronics has refreshed over 8,300 square feet of LED displays at Wrigley Field for the Chicago Cubs, adding 1.4 million LEDs to significantly enhance visual quality and fan experience.
- Resolution Improvement: The new displays upgrade from a 13HD pixel layout to a 10-millimeter pixel spacing, tripling the pixel density per square meter, which improves viewing angles and overall fan experience.
- Sustainability Practices: By utilizing the existing structure, the new displays save over 5 pounds of aluminum per square foot, showcasing Daktronics' commitment to sustainability and enhancing its competitive edge in the market.
- Enhanced Fan Engagement: The Cubs' VP stated that the upgraded display technology will elevate the atmosphere at games, further enhancing fan engagement and the game-day experience, thereby strengthening the Cubs' brand image among fans.
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Analyst Views on DAKT
About DAKT
Daktronics, Inc. is a global designer and manufacturer of dynamic video communication displays and control systems for customers worldwide. Commercial segment consists of sales of its integrated video display systems, digital billboards, Galaxy and Fuelight product lines, and dynamic messaging systems. Live Events segment consists of sales of integrated scoring and video display systems, and sales of its mobile display technology to video rental organizations and other live event-type venues. High School Park and Recreation segment consists of sales of scoring systems, Galaxy displays and video display systems to primary and secondary education facilities and resellers. Transportation segment consists of sales of intelligent transportation systems, dynamic messaging signs for road management, mass transit, aviation applications and others. Its MicroLED fabrication offers advanced display solutions with pixel pitches for large-format video walls and medium-sized commercial displays.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Seattle Mariners Upgrade Video Display at T-Mobile Park
- Display Upgrade: The Seattle Mariners have partnered with Daktronics to install the Mariners Fire TV video display at T-Mobile Park, covering over 11,300 square feet and ranking among the top ten in MLB, which is expected to enhance fan engagement and attract more spectators to games.
- Technological Innovation: The new display measures approximately 56.5 feet high by 201 feet wide, featuring 10-millimeter pixel spacing that delivers excellent image clarity and contrast, allowing for live video, instant replays, and game information, thereby enhancing the atmosphere and increasing brand sponsorship visibility.
- Content Diversification: This display supports variable content zoning, enabling it to showcase multiple content areas simultaneously, including graphics, animations, and sponsorship messages, which enriches fan interaction and is anticipated to boost overall event appeal and viewer satisfaction.
- Ongoing Partnership: This upgrade continues the Mariners' long-standing collaboration with Daktronics, reflecting a shared commitment to innovation and enhancing the fan experience, with plans to further drive the digital transformation of sports venues in the future.
See More
Daktronics Upgrades Displays for Chicago Cubs at Wrigley Field
- Display Upgrade: Daktronics has refreshed over 8,300 square feet of LED displays at Wrigley Field for the Chicago Cubs, adding 1.4 million LEDs to significantly enhance visual quality and fan experience.
- Resolution Improvement: The new displays upgrade from a 13HD pixel layout to a 10-millimeter pixel spacing, tripling the pixel density per square meter, which improves viewing angles and overall fan experience.
- Sustainability Practices: By utilizing the existing structure, the new displays save over 5 pounds of aluminum per square foot, showcasing Daktronics' commitment to sustainability and enhancing its competitive edge in the market.
- Enhanced Fan Engagement: The Cubs' VP stated that the upgraded display technology will elevate the atmosphere at games, further enhancing fan engagement and the game-day experience, thereby strengthening the Cubs' brand image among fans.
See More
Daktronics Reports Strong Q3 2026 Earnings Growth and Strategic Developments
- Significant Revenue Growth: Daktronics reported $182 million in revenue for Q3 2026, reflecting a 21.6% year-over-year increase despite challenges from holidays and adverse weather, showcasing efficient manufacturing and project completions.
- Strong Orders and Backlog: The company secured over $200 million in orders this quarter, with new order growth at 7.6%, elevating the product and services backlog to $342 million, which is 25% higher than the same period last year, setting a solid foundation for future revenue growth.
- Strategic Acquisition and Innovation: The acquisition of intellectual property and engineering teams from X Display Company enhances Daktronics' micro-LED and micro IC capabilities, while the launch of next-generation indoor video solutions strengthens its competitive edge in high-resolution products.
- Smooth Management Transition: New CEO Ramesh Jayaraman emphasized a
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Daktronics (DAKT) Q3 2026 Earnings Call Transcript
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Daktronics Reports Mixed Q3 FY26 Results Amid Lower Sales
- Earnings Overview: Daktronics reported mixed results for Q3 FY26, with new orders rising to $201.1 million, yet transportation sales fell 18.7% year-over-year to $15.3 million, and international net sales decreased 4.5% to $16.5 million, indicating signs of weak market demand.
- Orders and Backlog: New orders increased by 7.1% from last year's $186.9 million, while product backlog grew from $273.2 million to $342.3 million, suggesting a boost in order volume from high-demand sectors like High School Parks and Recreation and Transportation.
- Cash Position: As of January 31, Daktronics held $144.4 million in cash and cash equivalents, and despite facing tariff and inflationary pressures on electronic component costs, the company is proactively managing pricing and supply chain to maintain financial stability.
- Market Reaction: Following the earnings report, Daktronics shares fell 10.37% to $22.30, reflecting investor concerns over mixed results, particularly in light of declines in transportation and international sales.
See More
Daktronics Stock Plummets After Earnings Miss
- Earnings Miss: Daktronics reported a fiscal Q3 2026 earnings per share of $0.09, falling short of the $0.13 forecast, leading to an 11.3% drop in stock price during early trading, reflecting market disappointment.
- Sales Growth: Despite the earnings miss, Daktronics achieved a 21.6% year-over-year sales increase to $181.9 million, indicating some growth potential in the market, although it did not translate into improved profitability.
- Cash Flow Status: The company generated $43.9 million in free cash flow year-to-date, down year-over-year but still exceeding reported earnings, with an expected annual cash profit of $58.5 million, indicating a degree of financial health.
- Market Valuation: With a market cap of $1.1 billion, Daktronics trades at a price-to-free cash flow ratio of about 19, suggesting it needs to achieve 20% annual profit growth to be considered a buy, but new orders grew less than 8%, indicating potential slowdown ahead.
See More
Seattle Mariners Upgrade Video Display at T-Mobile Park
- Display Upgrade: The Seattle Mariners have partnered with Daktronics to install the Mariners Fire TV video display at T-Mobile Park, covering over 11,300 square feet and ranking among the top ten in MLB, which is expected to enhance fan engagement and attract more spectators to games.
- Technological Innovation: The new display measures approximately 56.5 feet high by 201 feet wide, featuring 10-millimeter pixel spacing that delivers excellent image clarity and contrast, allowing for live video, instant replays, and game information, thereby enhancing the atmosphere and increasing brand sponsorship visibility.
- Content Diversification: This display supports variable content zoning, enabling it to showcase multiple content areas simultaneously, including graphics, animations, and sponsorship messages, which enriches fan interaction and is anticipated to boost overall event appeal and viewer satisfaction.
- Ongoing Partnership: This upgrade continues the Mariners' long-standing collaboration with Daktronics, reflecting a shared commitment to innovation and enhancing the fan experience, with plans to further drive the digital transformation of sports venues in the future.
See More
Daktronics Upgrades Displays for Chicago Cubs at Wrigley Field
- Display Upgrade: Daktronics has refreshed over 8,300 square feet of LED displays at Wrigley Field for the Chicago Cubs, adding 1.4 million LEDs to significantly enhance visual quality and fan experience.
- Resolution Improvement: The new displays upgrade from a 13HD pixel layout to a 10-millimeter pixel spacing, tripling the pixel density per square meter, which improves viewing angles and overall fan experience.
- Sustainability Practices: By utilizing the existing structure, the new displays save over 5 pounds of aluminum per square foot, showcasing Daktronics' commitment to sustainability and enhancing its competitive edge in the market.
- Enhanced Fan Engagement: The Cubs' VP stated that the upgraded display technology will elevate the atmosphere at games, further enhancing fan engagement and the game-day experience, thereby strengthening the Cubs' brand image among fans.
See More
Daktronics Reports Strong Q3 2026 Earnings Growth and Strategic Developments
- Significant Revenue Growth: Daktronics reported $182 million in revenue for Q3 2026, reflecting a 21.6% year-over-year increase despite challenges from holidays and adverse weather, showcasing efficient manufacturing and project completions.
- Strong Orders and Backlog: The company secured over $200 million in orders this quarter, with new order growth at 7.6%, elevating the product and services backlog to $342 million, which is 25% higher than the same period last year, setting a solid foundation for future revenue growth.
- Strategic Acquisition and Innovation: The acquisition of intellectual property and engineering teams from X Display Company enhances Daktronics' micro-LED and micro IC capabilities, while the launch of next-generation indoor video solutions strengthens its competitive edge in high-resolution products.
- Smooth Management Transition: New CEO Ramesh Jayaraman emphasized a
See More
Daktronics (DAKT) Q3 2026 Earnings Call Transcript
See More
Daktronics Reports Mixed Q3 FY26 Results Amid Lower Sales
- Earnings Overview: Daktronics reported mixed results for Q3 FY26, with new orders rising to $201.1 million, yet transportation sales fell 18.7% year-over-year to $15.3 million, and international net sales decreased 4.5% to $16.5 million, indicating signs of weak market demand.
- Orders and Backlog: New orders increased by 7.1% from last year's $186.9 million, while product backlog grew from $273.2 million to $342.3 million, suggesting a boost in order volume from high-demand sectors like High School Parks and Recreation and Transportation.
- Cash Position: As of January 31, Daktronics held $144.4 million in cash and cash equivalents, and despite facing tariff and inflationary pressures on electronic component costs, the company is proactively managing pricing and supply chain to maintain financial stability.
- Market Reaction: Following the earnings report, Daktronics shares fell 10.37% to $22.30, reflecting investor concerns over mixed results, particularly in light of declines in transportation and international sales.
See More
Daktronics Stock Plummets After Earnings Miss
- Earnings Miss: Daktronics reported a fiscal Q3 2026 earnings per share of $0.09, falling short of the $0.13 forecast, leading to an 11.3% drop in stock price during early trading, reflecting market disappointment.
- Sales Growth: Despite the earnings miss, Daktronics achieved a 21.6% year-over-year sales increase to $181.9 million, indicating some growth potential in the market, although it did not translate into improved profitability.
- Cash Flow Status: The company generated $43.9 million in free cash flow year-to-date, down year-over-year but still exceeding reported earnings, with an expected annual cash profit of $58.5 million, indicating a degree of financial health.
- Market Valuation: With a market cap of $1.1 billion, Daktronics trades at a price-to-free cash flow ratio of about 19, suggesting it needs to achieve 20% annual profit growth to be considered a buy, but new orders grew less than 8%, indicating potential slowdown ahead.
See More
