Creative Realities Q1 2026 Earnings Call Insights
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 15 2026
0mins
Source: seekingalpha
- Revenue and Profit Overview: Creative Realities reported Q1 2026 revenue of $16.3 million, with $7.9 million from the CDM acquisition, while extreme cold weather delayed about $4 million in revenue to later quarters, resulting in a gross profit of $5.6 million and a gross margin of 34.2%.
- Customer Expansion and New Contracts: The company announced an $8.5 million digital signage deal with the Tennessee Titans and Nissan Stadium, alongside winning Dairy Queen in North America, expecting annual revenue growth of $1 million to $2 million, highlighting its market expansion potential in sports and fast food sectors.
- Future Outlook and Cost Savings: CEO Mills reiterated that despite Q1 installation delays due to weather, Q2 results are expected to improve, with overall revenue projected to exceed $100 million in 2026 and adjusted EBITDA margins anticipated to reach above 20%, reflecting confidence in future growth.
- Financial Status and Risk Management: CFO Koshewa reported an operating loss of approximately $6.2 million and a net loss of $7.9 million in Q1, yet the company plans to use improved cash flow to deleverage, with current debt at $47.5 million and liquidity of about $13 million, indicating efforts towards financial flexibility.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy CREX?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on CREX
Wall Street analysts forecast CREX stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 3.810
Low
7.00
Averages
7.00
High
7.00
Current: 3.810
Low
7.00
Averages
7.00
High
7.00
About CREX
Creative Realities, Inc. designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity, ReflectView, and iShowroom Content Management System (CMS) platforms. The Company is engaged in providing recurring software as a service (SaaS) and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives. This includes the design, deployment, and day-to-day management of retail media networks to monetize on-premise foot traffic utilizing its AdLogic and AdLogic CPM+ programmatic advertising platforms. Its platform includes ReflectView, Reflect Xperience, and Reflect AdLogic. The Company also owns a digital place-based media business, Cineplex Digital Media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Creative Realities to Participate in Planet MicroCap Showcase Conference
- Conference Participation: Creative Realities will participate in the Planet MicroCap Showcase Conference in Las Vegas on June 17 and 18, 2026, with management scheduled to present live on June 17 at 10:00 AM Pacific Time, showcasing the company's latest developments and strategies.
- Investor Engagement Opportunities: On the second day of the conference, Creative Realities will host one-on-one meetings with investors, aimed at strengthening connections with potential investors and enhancing the company's visibility and appeal in the capital markets.
- Digital Signage Solutions: Creative Realities offers digital signage solutions across various sectors, including retail, automotive, and digital out-of-home advertising, utilizing its Clarity™, ReflectView™, and iShowroom™ platforms to help clients achieve revenue growth and enhanced customer experiences.
- Caution on Forward-Looking Statements: The company's press release includes cautionary notes on forward-looking statements, highlighting uncertainties regarding future operations and financial performance, and advising investors to consider potential risk factors for better assessment of the company's long-term investment value.
See More
Creative Realities Added to Russell Microcap Index
- Index Inclusion Announcement: Creative Realities announced it will be added to the Russell Microcap Index effective June 29, 2026, which is expected to enhance its visibility among investors and attract more institutional interest.
- Market Capitalization Growth: CEO Rick Mills highlighted an optimistic growth outlook due to improved market capitalization and the integration with Cineplex Digital Media, indicating the company's strengthening competitive position in the digital signage and AdTech sectors.
- Expanded Investor Base: The Russell indexes are widely used for investment management and benchmark strategies, with approximately $12.2 trillion in assets benchmarked against them, and Creative Realities' inclusion is likely to help attract more institutional investors, thereby enhancing shareholder value.
- Diversified Business Development: Creative Realities offers a range of digital signage solutions across various industries, including retail, automotive, and digital out-of-home advertising, and the company's ongoing innovation and technology platforms will further strengthen its market position and customer experience.
See More
Creative Realities to Join Russell 3000 Index
- Index Inclusion Announcement: Creative Realities (CREX) announced its addition to the Russell 3000 Index effective June 29, 2026, which will enhance its market visibility and attract more investor interest.
- Small-Cap Advantage: Following its inclusion in the Russell 3000, CREX will automatically be added to the small-cap Russell 2000 Index and relevant growth and value style indexes, thereby increasing its liquidity and market influence.
- Financial Target Setting: Creative Realities aims to exceed $100 million in revenue in the coming quarters, with adjusted EBITDA margins projected to be in the high teens, indicating a strong focus on profitability.
- Performance Analysis: Despite CREX reporting a GAAP EPS of -$0.74, missing expectations by $0.27, and revenue of $16.35 million falling short by $0.17 million, the market reacted positively with a 4.42% increase in stock price to $4.02, reflecting investor confidence in future growth.
See More
Creative Realities to Join Russell 3000 Index
- Inclusion in Russell 3000: Creative Realities announced its addition to the Russell 3000 Index effective June 29, 2026, based on market capitalization rankings as of April 30, 2026, which is expected to enhance the company's visibility among institutional investors.
- Market Capitalization Growth: With the integration of CDM and a strong growth outlook, Creative Realities' improving market cap will help attract more investor interest in its unique technology platforms, thereby enhancing shareholder value.
- Expanded Investor Base: Joining the Russell 3000 Index means automatic inclusion in the small-cap Russell 2000 Index, which is anticipated to further broaden its application in investment management and active investment strategies, strengthening the company's competitive position in the market.
- Increased Industry Influence: As of June 2025, approximately $12.2 trillion in assets benchmarked against Russell indexes, and Creative Realities' inclusion will significantly enhance its influence in the digital signage and AdTech sectors, supporting the company's long-term growth objectives.
See More
Creative Realities to Attend Investor Conference
- Investor Conference Participation: Creative Realities will engage in one-on-one meetings with institutional investors at the Craig-Hallum Investor Conference on May 28 in Minneapolis, showcasing its leadership in digital signage and AdTech to attract more investor interest in the company's future growth.
- Diverse Products and Services: The company actively provides SaaS and support services across various sectors, including retail and automotive, utilizing its Clarity™, ReflectView™, and iShowroom™ CMS platforms, which is expected to enhance customer experience and revenue.
- Market Strategy and Growth: Creative Realities is leveraging its AdLogic™ and AdLogic CPM+™ platforms to help clients monetize on-premise foot traffic through Retail Media Networks, which is anticipated to boost the company's competitiveness in the rapidly evolving digital advertising market.
- Caution on Forward-Looking Statements: The press release includes cautionary notes on forward-looking statements, highlighting business strategies and market risks, reminding investors to consider potential uncertainties and risk factors to ensure reasonable expectations for future performance.
See More
Creative Realities Q1 2026 Earnings Call Insights
- Revenue and Profit Overview: Creative Realities reported Q1 2026 revenue of $16.3 million, with $7.9 million from the CDM acquisition, while extreme cold weather delayed about $4 million in revenue to later quarters, resulting in a gross profit of $5.6 million and a gross margin of 34.2%.
- Customer Expansion and New Contracts: The company announced an $8.5 million digital signage deal with the Tennessee Titans and Nissan Stadium, alongside winning Dairy Queen in North America, expecting annual revenue growth of $1 million to $2 million, highlighting its market expansion potential in sports and fast food sectors.
- Future Outlook and Cost Savings: CEO Mills reiterated that despite Q1 installation delays due to weather, Q2 results are expected to improve, with overall revenue projected to exceed $100 million in 2026 and adjusted EBITDA margins anticipated to reach above 20%, reflecting confidence in future growth.
- Financial Status and Risk Management: CFO Koshewa reported an operating loss of approximately $6.2 million and a net loss of $7.9 million in Q1, yet the company plans to use improved cash flow to deleverage, with current debt at $47.5 million and liquidity of about $13 million, indicating efforts towards financial flexibility.
See More
Creative Realities to Participate in Planet MicroCap Showcase Conference
- Conference Participation: Creative Realities will participate in the Planet MicroCap Showcase Conference in Las Vegas on June 17 and 18, 2026, with management scheduled to present live on June 17 at 10:00 AM Pacific Time, showcasing the company's latest developments and strategies.
- Investor Engagement Opportunities: On the second day of the conference, Creative Realities will host one-on-one meetings with investors, aimed at strengthening connections with potential investors and enhancing the company's visibility and appeal in the capital markets.
- Digital Signage Solutions: Creative Realities offers digital signage solutions across various sectors, including retail, automotive, and digital out-of-home advertising, utilizing its Clarity™, ReflectView™, and iShowroom™ platforms to help clients achieve revenue growth and enhanced customer experiences.
- Caution on Forward-Looking Statements: The company's press release includes cautionary notes on forward-looking statements, highlighting uncertainties regarding future operations and financial performance, and advising investors to consider potential risk factors for better assessment of the company's long-term investment value.
See More
Creative Realities Added to Russell Microcap Index
- Index Inclusion Announcement: Creative Realities announced it will be added to the Russell Microcap Index effective June 29, 2026, which is expected to enhance its visibility among investors and attract more institutional interest.
- Market Capitalization Growth: CEO Rick Mills highlighted an optimistic growth outlook due to improved market capitalization and the integration with Cineplex Digital Media, indicating the company's strengthening competitive position in the digital signage and AdTech sectors.
- Expanded Investor Base: The Russell indexes are widely used for investment management and benchmark strategies, with approximately $12.2 trillion in assets benchmarked against them, and Creative Realities' inclusion is likely to help attract more institutional investors, thereby enhancing shareholder value.
- Diversified Business Development: Creative Realities offers a range of digital signage solutions across various industries, including retail, automotive, and digital out-of-home advertising, and the company's ongoing innovation and technology platforms will further strengthen its market position and customer experience.
See More
Creative Realities to Join Russell 3000 Index
- Index Inclusion Announcement: Creative Realities (CREX) announced its addition to the Russell 3000 Index effective June 29, 2026, which will enhance its market visibility and attract more investor interest.
- Small-Cap Advantage: Following its inclusion in the Russell 3000, CREX will automatically be added to the small-cap Russell 2000 Index and relevant growth and value style indexes, thereby increasing its liquidity and market influence.
- Financial Target Setting: Creative Realities aims to exceed $100 million in revenue in the coming quarters, with adjusted EBITDA margins projected to be in the high teens, indicating a strong focus on profitability.
- Performance Analysis: Despite CREX reporting a GAAP EPS of -$0.74, missing expectations by $0.27, and revenue of $16.35 million falling short by $0.17 million, the market reacted positively with a 4.42% increase in stock price to $4.02, reflecting investor confidence in future growth.
See More
Creative Realities to Join Russell 3000 Index
- Inclusion in Russell 3000: Creative Realities announced its addition to the Russell 3000 Index effective June 29, 2026, based on market capitalization rankings as of April 30, 2026, which is expected to enhance the company's visibility among institutional investors.
- Market Capitalization Growth: With the integration of CDM and a strong growth outlook, Creative Realities' improving market cap will help attract more investor interest in its unique technology platforms, thereby enhancing shareholder value.
- Expanded Investor Base: Joining the Russell 3000 Index means automatic inclusion in the small-cap Russell 2000 Index, which is anticipated to further broaden its application in investment management and active investment strategies, strengthening the company's competitive position in the market.
- Increased Industry Influence: As of June 2025, approximately $12.2 trillion in assets benchmarked against Russell indexes, and Creative Realities' inclusion will significantly enhance its influence in the digital signage and AdTech sectors, supporting the company's long-term growth objectives.
See More
Creative Realities to Attend Investor Conference
- Investor Conference Participation: Creative Realities will engage in one-on-one meetings with institutional investors at the Craig-Hallum Investor Conference on May 28 in Minneapolis, showcasing its leadership in digital signage and AdTech to attract more investor interest in the company's future growth.
- Diverse Products and Services: The company actively provides SaaS and support services across various sectors, including retail and automotive, utilizing its Clarity™, ReflectView™, and iShowroom™ CMS platforms, which is expected to enhance customer experience and revenue.
- Market Strategy and Growth: Creative Realities is leveraging its AdLogic™ and AdLogic CPM+™ platforms to help clients monetize on-premise foot traffic through Retail Media Networks, which is anticipated to boost the company's competitiveness in the rapidly evolving digital advertising market.
- Caution on Forward-Looking Statements: The press release includes cautionary notes on forward-looking statements, highlighting business strategies and market risks, reminding investors to consider potential uncertainties and risk factors to ensure reasonable expectations for future performance.
See More
Creative Realities Q1 2026 Earnings Call Insights
- Revenue and Profit Overview: Creative Realities reported Q1 2026 revenue of $16.3 million, with $7.9 million from the CDM acquisition, while extreme cold weather delayed about $4 million in revenue to later quarters, resulting in a gross profit of $5.6 million and a gross margin of 34.2%.
- Customer Expansion and New Contracts: The company announced an $8.5 million digital signage deal with the Tennessee Titans and Nissan Stadium, alongside winning Dairy Queen in North America, expecting annual revenue growth of $1 million to $2 million, highlighting its market expansion potential in sports and fast food sectors.
- Future Outlook and Cost Savings: CEO Mills reiterated that despite Q1 installation delays due to weather, Q2 results are expected to improve, with overall revenue projected to exceed $100 million in 2026 and adjusted EBITDA margins anticipated to reach above 20%, reflecting confidence in future growth.
- Financial Status and Risk Management: CFO Koshewa reported an operating loss of approximately $6.2 million and a net loss of $7.9 million in Q1, yet the company plans to use improved cash flow to deleverage, with current debt at $47.5 million and liquidity of about $13 million, indicating efforts towards financial flexibility.
See More
