Costco Introduces New Member Perks to Attract Executive Upgrades
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Fool
- Membership Growth Strategy: As of November 23, 2025, Costco boasts 81.4 million paying members globally, with 39.7 million being Executive members, indicating a strong push to attract high-tier memberships that are expected to enhance sales and profits significantly.
- Cashback Reward Increase: On September 1, 2024, Costco raised its membership fees for the first time since 2017 while increasing the maximum annual cashback reward for Executive members from $1,000 to $1,250, aimed at boosting consumer spending and driving overall sales growth.
- Online Shopping Convenience: Starting June 30, 2025, Executive members receive a $10 monthly Instacart credit for same-day delivery orders over $150, reflecting the company's commitment to digital shopping trends and contributing to a 20.5% growth in digitally enabled comparable sales.
- Exclusive Shopping Hours: Beginning September 2, 2025, Executive members can shop exclusively from 9 a.m. to 10 a.m. on weekdays and Sundays, a strategy confirmed by the CEO to positively impact sales, aimed at enhancing the shopping experience and satisfaction of high-tier members.
Analyst Views on COST
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1092 USD with a low forecast of 907.00 USD and a high forecast of 1218 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Analyst Rating
16 Buy
8 Hold
0 Sell
Moderate Buy
Current: 950.980
Low
907.00
Averages
1092
High
1218
Current: 950.980
Low
907.00
Averages
1092
High
1218
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
