CooperVision Launches MyDay® MiSight® 1-Day Contact Lenses in Europe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
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Source: PRnewswire
- Product Innovation: CooperVision announced the upcoming launch of MyDay® MiSight® 1-Day contact lenses in the UK and selected European markets, combining advanced silicone hydrogel material with proven ActivControl® technology to effectively slow myopia progression in children, which is expected to significantly enhance market competitiveness.
- Market Demand Response: With one in two children born today likely to develop myopia by age 20, this product launch not only addresses the growing demand for myopia control but also enhances the company's influence in the children's vision health sector.
- Technological Advantage: The ActivControl® technology has demonstrated approximately a 50% reduction in myopia progression in clinical trials, with hundreds of thousands of children currently using contact lenses featuring this technology, further solidifying CooperVision's leadership in the vision correction market.
- Strategic Positioning: The launch of the new product aligns with CooperVision's global market expansion strategy, expected to enhance customer loyalty and drive sales growth by providing more effective myopia control solutions.
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Analyst Views on COO
Wall Street analysts forecast COO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COO is 90.33 USD with a low forecast of 73.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
7 Buy
4 Hold
1 Sell
Moderate Buy
Current: 80.370
Low
73.00
Averages
90.33
High
100.00
Current: 80.370
Low
73.00
Averages
90.33
High
100.00
About COO
The Cooper Companies, Inc. is a global medical device company. The Company operates in two business units: CooperVision and CooperSurgical. CooperVision segment is involved in the contact lens industry. CooperSurgical segment is involved in the fertility and women's health care market through its diversified portfolio of products and services, including fertility products and services, medical devices, cryostorage (such as cord blood and cord tissue storage) and contraception. CooperVision’s products include MyDay daily disposable, MyDay daily disposable toric, MyDay Energys, MyDay multifocal, Biofinity & Biofinity XR, Biofinity Energys. CooperSurgical’s portfolio includes INSORB, Lone Star, and the Doppler Blood Flow Monitor. It also offers a suite of single-use cordless surgical retractors with an integrated multi-light-emitting diode (LED) light source and dual smoke evacuation channels, and single-use surgical suction devices with an integrated, cordless radial LED light source.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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