CooperVision Launches MyDay® MiSight® 1 Day Contact Lenses for Myopia Control
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
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Source: PRnewswire
- Market Expansion: CooperVision is set to launch MyDay® MiSight® 1 Day contact lenses in the UK and select European markets, aiming to meet the growing demand for myopia control by combining ActivControl® technology with modern silicone hydrogel materials, which is expected to significantly enhance the company's market share in pediatric vision correction.
- Technological Innovation: The new lenses utilize ActivControl® technology, which has been shown to reduce myopia progression by approximately 50%, providing more effective vision protection for millions of children and further solidifying CooperVision's leadership position in the eye care industry.
- Enhanced User Experience: The design of MyDay® MiSight® 1 Day lenses includes corrective and therapeutic zones, ensuring users achieve clear vision while effectively controlling myopia progression, which is anticipated to boost customer satisfaction and brand loyalty.
- Strategic Commitment: CooperVision's Commercial Director, Debbie Olive, stated that the company is unwavering in its commitment to addressing myopia both scientifically and commercially; the launch of this new product not only reflects technological advancement but also a long-term commitment to children's eye health, expected to drive future sales growth.
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Analyst Views on COO
Wall Street analysts forecast COO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COO is 90.33 USD with a low forecast of 73.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
7 Buy
4 Hold
1 Sell
Moderate Buy
Current: 80.480
Low
73.00
Averages
90.33
High
100.00
Current: 80.480
Low
73.00
Averages
90.33
High
100.00
About COO
The Cooper Companies, Inc. is a global medical device company. The Company operates in two business units: CooperVision and CooperSurgical. CooperVision segment is involved in the contact lens industry. CooperSurgical segment is involved in the fertility and women's health care market through its diversified portfolio of products and services, including fertility products and services, medical devices, cryostorage (such as cord blood and cord tissue storage) and contraception. CooperVision’s products include MyDay daily disposable, MyDay daily disposable toric, MyDay Energys, MyDay multifocal, Biofinity & Biofinity XR, Biofinity Energys. CooperSurgical’s portfolio includes INSORB, Lone Star, and the Doppler Blood Flow Monitor. It also offers a suite of single-use cordless surgical retractors with an integrated multi-light-emitting diode (LED) light source and dual smoke evacuation channels, and single-use surgical suction devices with an integrated, cordless radial LED light source.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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