COLUMBUS® Launches Convenient Entertaining Tray Priced at $15.49
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: PRnewswire
- Market Demand Response: COLUMBUS®Craft Meats introduces the new COLUMBUS® Entertaining Tray priced at $15.49, addressing the rising consumer demand for convenient hosting options, particularly as 61% of Gen Z and Millennials prefer to gather more frequently.
- Product Features: The tray includes COLUMBUS® Italian Dry Salame and COLUMBUS® Peppered Salame, complemented by white cheddar and gouda, eliminating the hassle of pairing and enhancing both convenience and flavor for hosts.
- Market Positioning: COLUMBUS®Craft Meats leads the premade charcuterie tray segment, building on the success of its COLUMBUS® Tasting Board, thereby solidifying its market share in the convenient food sector.
- Retail Channel Expansion: The new product will be available at national retailers such as Hy-Vee, Target, and Wakefern, expected to attract 35% of consumers opting for pre-made trays, further boosting the brand's market penetration.
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Analyst Views on HRL
Wall Street analysts forecast HRL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HRL is 27.40 USD with a low forecast of 26.00 USD and a high forecast of 30.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
3 Buy
2 Hold
0 Sell
Moderate Buy
Current: 24.600
Low
26.00
Averages
27.40
High
30.00
Current: 24.600
Low
26.00
Averages
27.40
High
30.00
About HRL
Hormel Foods Corporation is a global-branded food company. The Company develops, processes, and distributes a range of food products in a variety of markets. Its segments include Retail, Foodservice, and International. The Retail segment is primarily engaged in the processing, marketing, and sale of food products sold predominantly in the retail market. This segment also includes the Company’s MegaMex Foods, LLC joint venture. The Foodservice segment consists primarily of the processing, marketing, and sale of food products to foodservice, convenience store, and commercial customers located in the United States. The International segment processes, markets, and sells its products internationally. This segment also includes the results from the Company’s international joint ventures, international equity method investments, and international royalty arrangements. It has a global presence within several major international markets, including Australia, Brazil, Canada, China, and England.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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