Columbia Outfits USA Curling Team for 2026 Winter Olympics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
0mins
Source: Newsfilter
- Technical Innovation: Columbia Sportswear's uniforms for the 2026 Winter Olympics feature signature technologies, with replica versions available for fans for the first time, enhancing brand engagement with consumers.
- Patriotic Design: The dark uniforms showcase eight cascading stars in red, white, and blue, symbolizing curling stones, with each jersey adorned with at least 250 stars to celebrate America's 250th anniversary, boosting national pride.
- Athlete Support: Columbia provides athletes with village wear, including USA-branded parkas insulated with the award-winning Omni-Heat™ Infinity technology, ensuring warmth during competitions and enhancing their confidence.
- Market Promotion: Fans can purchase items from the USA 2026 collection starting today at Columbia's website and select Dick's Sporting Goods retailers, with prices ranging from $40 to $300, expected to drive sales growth and increase brand visibility.
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Analyst Views on COLM
Wall Street analysts forecast COLM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COLM is 54.67 USD with a low forecast of 39.00 USD and a high forecast of 75.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 53.880
Low
39.00
Averages
54.67
High
75.00
Current: 53.880
Low
39.00
Averages
54.67
High
75.00
About COLM
Columbia Sportswear Company is a multi-brand global in outdoor, active and lifestyle products, including apparel, footwear, accessories, and equipment. It provides products through four brands: Columbia, SOREL, Mountain Hardwear and prAna. Its Columbia brand offers authentic, high-value outdoor apparel, footwear, accessories and equipment products suited for hiking, trail running, snow, and fishing and hunting activities, as well as everyday outdoor activities. SOREL brand offers footwear. Its Mountain Hardwear brand continues to offer essential, premium apparel, accessories and equipment products for climbers, mountaineers, skiers, snowboarders, and trail athletes. Its prAna brand offers apparel and accessories. Its products are designed to be used for all seasons, activities and locations. It sells its products in more than 110 countries and operate in four reportable segments: United States, Latin America and Asia Pacific (LAAP), Europe, Middle East and Africa (EMEA), and Canada.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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