Written by Emily J. Thompson, Senior Investment Analyst
AAPL.O$0.0000%Past 6 months

No Data
Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 284.150

Current: 284.150

maintain
$315 -> $325
Reason
Loop Capital raised the firm's price target on Apple to $325 from $315 and keeps a Buy rating on the shares. The firm is updating its iPhone estimates to reflect its unit and average selling price adjustments, the analyst tells investors in a research note. Apple is seeing a material increase in iPhone 17 base model units while seeing a commensurate decrease in iPhone 16 Pro / Pro Max models and iPhone 17 Air model, Loop states, reducing its overall 2025 average selling price view to $921 from $925 but raising its unit estimates to 238.5M from 237.5M.
Goldman Sachs analyst Michael Ng says Sensor Tower data indicates Apple App Store spending grew 6% year-over-year in November, decelerating from 9% year-over-year growth seen in October. Worsening spending trends were largely driven by Games, which declined 2% year-over-year, while four of Apple's top five geographies, comprising 52% share of total spending, decelerated sequentially, reported the analyst. Goldman has Buy rating on Apple with a 12-month target price of $320.
Overweight
maintain
$135 -> $150
Reason
KeyBanc analyst John Vinh raised the firm's price target on Cirrus Logic (CRUS) to $150 from $135 and keeps an Overweight rating on the shares. The firm notes the company posted strong Q2 results and provided Q3 guidance, which exceeded expectations. Upside was driven by stronger Apple (AAPL) iPhone unit shipments vs. content increase.
Neutral
maintain
$280
Reason
UBS tells investors in a research note that the firm's analysis of Sensor Tower data indicates global App Store revenue grew 8% on a currency neutral basis in October, roughly 110 basis points faster than the month of September, however, global App Store grew 9% on a reported basis in October, the second consecutive month of high-single digit growth following September's 7%. While the firm is cautious regarding App Store's 15% comp in the December quarter, UBS notes that Services' various other segments like Payments could potentially offset any downside risk similar to last quarter. UBS has a Neutral rating and $280 price target on the stock.
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV and Apple Vision Pro.