CHIPOTLE LAUNCHES A NEW ORDERING OPTION FOR SMALL GROUPS: CUSTOMIZE YOUR OWN MEAL
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
Updated: Aug 25 20250mins
New Menu Offering: Chipotle is launching a digital-exclusive menu item called "Build-Your-Own Chipotle" on August 26, designed to serve groups of four to six people with customizable meal options.
Customization Options: The offering allows guests to create their own entrees using real ingredients, including a choice of protein, rice, beans, premium sides, salsas, and additional toppings, all served in family-style portions.
Promotional Discount: Customers can receive $10 off their first order of "Build-Your-Own Chipotle" by using the promo code TRYBYOC from August 26 through October 21, or until 500,000 redemptions are reached.
Convenience for Gatherings: This new option aims to simplify meal preparation for families and groups during back-to-school season, making it easier to serve healthy food without extensive planning.
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Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMG is 46.63 USD with a low forecast of 34.00 USD and a high forecast of 58.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
20 Buy
6 Hold
0 Sell
Strong Buy
Current: 34.870
Low
34.00
Averages
46.63
High
58.00
Current: 34.870
Low
34.00
Averages
46.63
High
58.00
Raymond James
Raymond James
Outperform
maintain
2025-12-05
Reason
Raymond James
Raymond James
Price Target
2025-12-05
maintain
Outperform
Reason
Raymond James says the firm's recent pricing checks suggest that Chipotle is starting to increase menu prices in a handful of markets. This seems consistent with management's message from its Q3 call that it would take more of a "test-and-learn" and phased/regional approach on pricing into 2026. Raymond says that the two price actions it has seen so far reflect an average estimated increase of about 2.5% in Denver and in the low 3% range in Sacramento. While timing of additional markets/increases is uncertain, the firm's running assumption is that the company will roll phased increases in the 2%-3% range through 2026, which could result in average year-over-year menu pricing in the 1%-2% range. Raymond has an Outperform rating on the shares.
BTIG
Andrew Harte
Buy
downgrade
$65 -> $60
2025-11-07
Reason
BTIG
Andrew Harte
Price Target
$65 -> $60
2025-11-07
downgrade
Buy
Reason
BTIG analyst Andrew Harte lowered the firm's price target on Par Technology (PAR) to $60 from $65 and keeps a Buy rating on the shares. In addition to a potential Chipotle (CMG) megadeal, the firm considers Par's record backlog and sales pipeline, expanding EBITDA margins, and accelerated roll-outs of Burger Kings (QSR), the analyst tells investors in a research note.
Northcoast
Buy
to
Neutral
downgrade
2025-10-31
Reason
Northcoast
Price Target
2025-10-31
downgrade
Buy
to
Neutral
Reason
Northcoast downgraded Chipotle to Neutral from Buy.
Goldman Sachs
Buy
downgrade
$52 -> $45
2025-10-31
Reason
Goldman Sachs
Price Target
$52 -> $45
2025-10-31
downgrade
Buy
Reason
Goldman Sachs lowered the firm's price target on Chipotle to $45 from $52 and keeps a Buy rating on the shares.
See All Ratings
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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