CHIPOTLE LAUNCHES A NEW ORDERING OPTION FOR SMALL GROUPS: CUSTOMIZE YOUR OWN MEAL
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 25 2025
0mins
Should l Buy CMG?
Source: Newsfilter
New Menu Offering: Chipotle is launching a digital-exclusive menu item called "Build-Your-Own Chipotle" on August 26, designed to serve groups of four to six people with customizable meal options.
Customization Options: The offering allows guests to create their own entrees using real ingredients, including a choice of protein, rice, beans, premium sides, salsas, and additional toppings, all served in family-style portions.
Promotional Discount: Customers can receive $10 off their first order of "Build-Your-Own Chipotle" by using the promo code TRYBYOC from August 26 through October 21, or until 500,000 redemptions are reached.
Convenience for Gatherings: This new option aims to simplify meal preparation for families and groups during back-to-school season, making it easier to serve healthy food without extensive planning.
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Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 32.630
Low
35.00
Averages
45.95
High
56.00
Current: 32.630
Low
35.00
Averages
45.95
High
56.00
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- New Gameplay Feature: This year's game introduces the 'Double Protein Power Hour', occurring once daily, which doubles the number of prizes available, enhancing customer participation and brand loyalty through the appeal of double protein rewards.
- Promotional Offer: On National Burrito Day, Chipotle will also offer a $0 delivery fee, aiming to attract more customers to order online, thereby boosting sales during this promotional period.
- Market Competition: With the arrival of spring and summer, other chains are also launching National Burrito Day promotions, and Chipotle's strategy is designed to maintain its competitive edge, particularly in the context of promoting its high-protein menu items.
See More
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- Bearish Market Sentiment: Investor sentiment has turned negative towards Chipotle and other restaurant stocks due to concerns over rising gas prices, with expectations that reduced consumer spending on dining out will further pressure the company's performance.
- Increased Competitive Pressure: Chipotle is losing market share to emerging fast-casual brands like Cava Group, with growing consumer concerns over food quality and inconsistent portion sizes potentially leading to customer attrition and damaging brand reputation.
- Valuation Risks: Despite a 50% drop from its highs, Chipotle's stock still trades at a P/E ratio of 29.5, suggesting that investors should be cautious about buying the stock at this time given its current underperformance.
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- User Attrition Risk: By increasing prices on lower-cost subscription tiers, Netflix risks driving users out of its ecosystem entirely, especially in a competitive streaming market where price sensitivity is high, potentially impacting the company's long-term growth prospects if users switch to more affordable alternatives.
- Confidence in Content Expansion: Netflix's strategy to enhance its value proposition through expanded content offerings, including sports, demonstrates its confidence in maintaining user loyalty despite inflationary pressures, which is crucial in the current economic climate where consumer spending is strained.
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- Extended Rebuilding Timeline: The reconstruction of LNG assets is projected to take 3-5 years, and if the conflict persists, this timeline may extend further, posing greater challenges to the global economy.
- Supply Chain Complexity: The current issues are more complex than mere supply shortages, particularly with Qatar's LNG facilities damaged, leading to uncertain recovery times that could affect production across multiple industries.
- Investor Sentiment Deterioration: The S&P 500 has dropped about 4% year-to-date, with the fear and greed index falling to 17, indicating a heightened fear among investors regarding future market conditions, which may lead to increased market volatility.
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