Chick-fil-A Celebrates 80th Anniversary with Retro Packaging, $22.74B in Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
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Source: CNBC
- Anniversary Celebration: Chick-fil-A is launching retro packaging and collectible cups for its 80th anniversary, aiming to attract more customers amidst declining traffic in the restaurant industry, thereby enhancing brand loyalty and market share.
- Sales Growth Slowdown: Despite achieving system sales of $22.74 billion in 2024, the growth rate has slowed to 5.4%, marking the first year in over a decade with less than double-digit growth, reflecting intensified competition and cautious consumer spending.
- Marketing Strategy: This year-long marketing campaign represents Chick-fil-A's largest promotional effort, leveraging the concept of 'newstalgia' through national TV ads and social media to engage both new and long-time customers, thereby strengthening brand affinity.
- Product Innovation and Expansion: During the anniversary, Chick-fil-A will introduce limited-edition merchandise and new menu items, including permanently adding frosted sodas and floats, further diversifying its product line to meet varied consumer demands.
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Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMG is 45.95 USD with a low forecast of 35.00 USD and a high forecast of 56.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 39.100
Low
35.00
Averages
45.95
High
56.00
Current: 39.100
Low
35.00
Averages
45.95
High
56.00
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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