Bumble Launches New Group Dating Feature This Week
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 02 2026
0mins
Bumble is set to launch a new group-dating feature called "Plans" this week, Henry Chandonnet of Business Insider reports. The paid service will launch pilot launch in New York will bring together small gatherings of Bumble users to meet in-person, according to the website. Users must pay a flat fee to RSVP to a "Plan," it adds.
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Analyst Views on BMBL
Wall Street analysts forecast BMBL stock price to rise
6 Analyst Rating
0 Buy
6 Hold
0 Sell
Hold
Current: 2.720
Low
3.50
Averages
4.08
High
5.00
Current: 2.720
Low
3.50
Averages
4.08
High
5.00
About BMBL
Bumble Inc. is providing online dating and social networking applications through subscription and in-app purchases of products servicing North America, Europe and various other countries around the world. The Company provides these services through Websites and applications that it owns and operates. It operates a family of apps, including Bumble app, Bumble For Friends app, Badoo app, and Geneva. On Bumble app, users can input information about themselves and set up a profile, which can be customized in many ways, such as by adding a Badge to prominently display certain values or characteristics. In addition to dating, in Bumble app it also provides products that enable social connection, offering users the opportunity to develop platonic connections through the BFF mode for friendships and through the Bizz mode for professional networking and mentorship. Geneva is a group and community app for people to connect based on shared interests.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Bumble Shares Surge 8.8% After Launching New Paid Group-Dating Feature
- Feature Launch: Bumble has introduced a paid group-dating feature called 'Plans,' designed to enhance revenue and user engagement by allowing users to pay to join small in-person gatherings, which is expected to effectively convert online connections into real-world dates.
- User Attraction Strategy: Currently being tested in New York, this initiative aims to attract users back to the platform, particularly after a period of declining revenue and paying subscribers, demonstrating the company's keen response to market demand.
- Stock Volatility Analysis: Bumble's shares have experienced 34 moves greater than 5% over the past year, and today's rise indicates that the market considers this news significant, although it does not fundamentally alter perceptions of the company's business, reflecting a cautious attitude towards growth-oriented stocks.
- Long-Term Performance Review: Since the beginning of the year, Bumble's stock has declined by 14.8%, currently trading at $3.09 per share, which is 64% below its 52-week high of $8.57, indicating investor concerns about its long-term value, as a $1,000 investment five years ago would now be worth only $66.03.
See More
Bumble Reports Q1 Earnings Beat but Mixed Outlook Drives Shares Down
- Strong Earnings Report: Bumble reported a Q1 GAAP EPS of $0.34, exceeding estimates by $0.04, with revenue of $212.38 million slightly above expectations despite a 14% year-over-year decline, indicating financial resilience.
- Weak Guidance: The company forecasted Q2 revenue at a midpoint of $209 million, below Wall Street's consensus of $215 million, although adjusted EBITDA midpoint guidance of $67.5 million reflects cautious optimism from management.
- Transformation Phase: Management characterized the current period as a 'transformation phase,' emphasizing a comprehensive product and technology overhaul, including a new platform rollout and redesigned Bumble Date experience expected to launch later this year to enhance user engagement.
- Market Reaction: Despite strong cash flow and improved operating margins in Q1, the combination of declining revenue, cautious guidance, and uncertainty around product recovery led to a sharp 19% drop in shares, reflecting investor concerns about future growth.
See More
Bumble Q1 2026 Earnings Call Insights
- Stable Financial Performance: Bumble reported Q1 total revenue of $212 million, slightly exceeding analysts' expectations of $211 million, although down from $224 million in the previous quarter, indicating a gradual recovery post-quality reset.
- Adjusted EBITDA Growth: The company achieved an adjusted EBITDA of $83 million with a 39% margin in Q1, reflecting successful efforts in reducing marketing spend and enhancing operational efficiency despite a decline in overall revenue.
- Positive Future Outlook: Management projects Q2 total revenue guidance between $205 million and $213 million, with adjusted EBITDA expected to range from $65 million to $70 million, suggesting that increased investments in technology and talent will drive future growth.
- Product Innovation Plans: Bumble is undergoing a significant technology platform upgrade, with plans to launch a reimagined Bumble Date app in Q4 2026, aimed at enhancing user experience and facilitating the transition from online interactions to real-world connections, demonstrating the company's confidence in future market opportunities.
See More
Bumble Reports Increased Q1 Earnings Despite Revenue Decline
- Earnings Growth: Bumble Inc. reported a net income of $45.21 million for Q1, translating to an EPS of $0.34, which marks a significant increase from last year's $13.44 million and $0.13 per share, indicating improved profitability.
- Revenue Decline: Despite the earnings growth, Bumble's revenue fell by 14.1%, dropping from $247.10 million last year to $212.38 million, reflecting challenges from intensified market competition and slowing user growth.
- Market Reaction: Investors remain optimistic about Bumble's earnings growth despite the revenue decline, suggesting confidence in the company's future profitability, which may influence stock price movements.
- Strategic Adjustments: Bumble may need to reassess its market strategy to address the revenue decline trend and seek new growth opportunities to maintain long-term financial health.
See More
Bumble (BMBL) Q1 2026 Earnings Transcript
See More
Bumble Reports Q1 Revenue Exceeding Expectations
- Strong Revenue Performance: Bumble's Q1 revenue reached $212.4 million, surpassing analysts' expectations of $211.4 million, indicating that the company's strategy to attract younger users is beginning to yield results.
- User Growth Strategy: By implementing targeted marketing strategies aimed at younger demographics, Bumble has successfully increased user engagement, which is expected to further drive revenue growth and market share expansion in the future.
- Positive Market Reaction: The news of exceeding revenue expectations is likely to boost investor confidence, potentially leading to a positive impact on Bumble's stock price, reflecting market recognition of its business transformation efforts.
- Optimistic Future Outlook: With the return of younger users, Bumble is poised to solidify its position in the highly competitive online dating market and achieve long-term growth through continuous innovation and effective marketing initiatives.
See More
Bumble Shares Surge 8.8% After Launching New Paid Group-Dating Feature
- Feature Launch: Bumble has introduced a paid group-dating feature called 'Plans,' designed to enhance revenue and user engagement by allowing users to pay to join small in-person gatherings, which is expected to effectively convert online connections into real-world dates.
- User Attraction Strategy: Currently being tested in New York, this initiative aims to attract users back to the platform, particularly after a period of declining revenue and paying subscribers, demonstrating the company's keen response to market demand.
- Stock Volatility Analysis: Bumble's shares have experienced 34 moves greater than 5% over the past year, and today's rise indicates that the market considers this news significant, although it does not fundamentally alter perceptions of the company's business, reflecting a cautious attitude towards growth-oriented stocks.
- Long-Term Performance Review: Since the beginning of the year, Bumble's stock has declined by 14.8%, currently trading at $3.09 per share, which is 64% below its 52-week high of $8.57, indicating investor concerns about its long-term value, as a $1,000 investment five years ago would now be worth only $66.03.
See More
Bumble Reports Q1 Earnings Beat but Mixed Outlook Drives Shares Down
- Strong Earnings Report: Bumble reported a Q1 GAAP EPS of $0.34, exceeding estimates by $0.04, with revenue of $212.38 million slightly above expectations despite a 14% year-over-year decline, indicating financial resilience.
- Weak Guidance: The company forecasted Q2 revenue at a midpoint of $209 million, below Wall Street's consensus of $215 million, although adjusted EBITDA midpoint guidance of $67.5 million reflects cautious optimism from management.
- Transformation Phase: Management characterized the current period as a 'transformation phase,' emphasizing a comprehensive product and technology overhaul, including a new platform rollout and redesigned Bumble Date experience expected to launch later this year to enhance user engagement.
- Market Reaction: Despite strong cash flow and improved operating margins in Q1, the combination of declining revenue, cautious guidance, and uncertainty around product recovery led to a sharp 19% drop in shares, reflecting investor concerns about future growth.
See More
Bumble Q1 2026 Earnings Call Insights
- Stable Financial Performance: Bumble reported Q1 total revenue of $212 million, slightly exceeding analysts' expectations of $211 million, although down from $224 million in the previous quarter, indicating a gradual recovery post-quality reset.
- Adjusted EBITDA Growth: The company achieved an adjusted EBITDA of $83 million with a 39% margin in Q1, reflecting successful efforts in reducing marketing spend and enhancing operational efficiency despite a decline in overall revenue.
- Positive Future Outlook: Management projects Q2 total revenue guidance between $205 million and $213 million, with adjusted EBITDA expected to range from $65 million to $70 million, suggesting that increased investments in technology and talent will drive future growth.
- Product Innovation Plans: Bumble is undergoing a significant technology platform upgrade, with plans to launch a reimagined Bumble Date app in Q4 2026, aimed at enhancing user experience and facilitating the transition from online interactions to real-world connections, demonstrating the company's confidence in future market opportunities.
See More
Bumble Reports Increased Q1 Earnings Despite Revenue Decline
- Earnings Growth: Bumble Inc. reported a net income of $45.21 million for Q1, translating to an EPS of $0.34, which marks a significant increase from last year's $13.44 million and $0.13 per share, indicating improved profitability.
- Revenue Decline: Despite the earnings growth, Bumble's revenue fell by 14.1%, dropping from $247.10 million last year to $212.38 million, reflecting challenges from intensified market competition and slowing user growth.
- Market Reaction: Investors remain optimistic about Bumble's earnings growth despite the revenue decline, suggesting confidence in the company's future profitability, which may influence stock price movements.
- Strategic Adjustments: Bumble may need to reassess its market strategy to address the revenue decline trend and seek new growth opportunities to maintain long-term financial health.
See More
Bumble (BMBL) Q1 2026 Earnings Transcript
See More
Bumble Reports Q1 Revenue Exceeding Expectations
- Strong Revenue Performance: Bumble's Q1 revenue reached $212.4 million, surpassing analysts' expectations of $211.4 million, indicating that the company's strategy to attract younger users is beginning to yield results.
- User Growth Strategy: By implementing targeted marketing strategies aimed at younger demographics, Bumble has successfully increased user engagement, which is expected to further drive revenue growth and market share expansion in the future.
- Positive Market Reaction: The news of exceeding revenue expectations is likely to boost investor confidence, potentially leading to a positive impact on Bumble's stock price, reflecting market recognition of its business transformation efforts.
- Optimistic Future Outlook: With the return of younger users, Bumble is poised to solidify its position in the highly competitive online dating market and achieve long-term growth through continuous innovation and effective marketing initiatives.
See More
