BRP Launches New Online Platform for Powersports Adventures

Written by Emily J. Thompson, Senior Investment Analyst

Source: PRnewswire

Updated: 6 days ago

0mins

DOO+2.15%

Should l Buy DOO?

Source: PRnewswire

Platform Upgrade: BRP Inc. has launched the new online platform BRP Experiences, designed to empower users to discover breathtaking locations through curated powersports adventures, marking a significant step in the company's digital transformation.
User Engagement: Building on the success of the Uncharted Society program, which engaged over 2 million people with BRP products, this platform demonstrates the company's ongoing efforts to enhance user participation and brand loyalty.
Global Collaboration: BRP Experiences collaborates with trusted outfitters worldwide, making it easier for riders of all skill levels to explore and connect, thereby expanding the company's market influence and customer base.
Strategic Implications: This new platform not only enhances user experience but also strengthens BRP's competitive edge in the powersports sector by offering diverse outdoor activity options, supporting the company's future growth.

Trade with 70% Backtested Accuracy

Stop guessing "Should I Buy DOO?" and start using high-conviction signals backed by rigorous historical data.

Analyst Views on DOO

Wall Street analysts forecast DOO stock price to rise

10 Analyst Rating

9 Buy

1 Hold

0 Sell

Strong Buy

Current: 77.690

Low

75.00

Averages

86.04

High

94.30

Current: 77.690

Low

75.00

Averages

86.04

High

94.30

UBS

Neutral

maintain

$70 -> $75

2026-01-09

Reason

UBS

Price Target

$70 -> $75

AI Analysis

2026-01-09

maintain

Neutral

Reason

UBS raised the firm's price target on BRP Inc. to $75 from $70 and keeps a Neutral rating on the shares.

About DOO

BRP Inc. is a Canada-based company that specializes in powersports products, propulsion systems and boats. The Company’s segments include Powersports and Marine. The Powersports segment comprises Year-Round Products (all-terrain vehicles, side-by-side vehicles, three-wheeled vehicles, and two-wheeled vehicles), Seasonal Products (snowmobiles, personal watercraft and pontoons) and Powersports PA&A and OEM Engines (parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services). The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. Its brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems and Rotax engines for karts and recreational aircraft and Pinion gearboxes. It is developing electric models for its existing product lines.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Ski-Doo Dominates 2026 Iron Dog Race with 1-2 Finish

4 hours agoNewsfilter

Outstanding Race Performance: At the 2026 Iron Dog race, Ski-Doo's Tyler Aklestad and Nick Olstad showcased unmatched endurance and precision to clinch the championship, further solidifying the brand's leadership in extreme sports.
Strong Team Performance: Another Ski-Doo team, Zack Weisz and Thomas Davis, secured a remarkable second place, achieving a perfect 1-2 sweep that highlights the brand's competitive strength and teamwork in snowmobile racing.
New Product Preview: Ski-Doo is set to launch the 2027 MXZ X-RS 600RR E-TEC, featuring the new Rotax 600RR E-TEC engine, which is expected to enhance horsepower and performance, enticing racers to place orders early.
Continued Snocross Success: In Salamanca, New York, Ski-Doo racer Crayden Dillon dominated with a nine-second victory, while Jordan Lebel surged from eighth to third, reinforcing their dominance in the ISOC Pro class.

Ski-Doo Dominates Iron Dog Race with 1-2 Finish

4 hours agoPRnewswire

Iron Dog Victory: Ski-Doo's Tyler Aklestad and Nick Olstad clinched the championship at the 2026 Iron Dog, with teammates Zack Weisz and Thomas Davis finishing second, achieving a remarkable 1-2 finish that underscores Ski-Doo's dominance in extreme snowmobile racing.
Equipment Performance: Aklestad praised the Ski-Doo sleds for their outstanding performance under harsh conditions, which not only enhances the brand's reputation but also boosts consumer confidence in Ski-Doo products, reinforcing its market position.
New Model Announcement: Ski-Doo is excited about the upcoming 2027 MXZ X-RS 600RR E-TEC, featuring the new Rotax 600RR E-TEC engine that promises increased horsepower and improved performance, likely driving pre-orders and boosting sales ahead of the next racing season.
Snocross Season Success: In Salamanca, New York, Crayden Dillon secured a dominant victory by nine seconds, while Jordan Lebel surged from eighth to third, showcasing Ski-Doo racers' competitive edge in the ISOC Pro class and solidifying the brand's leadership in the market.

Ski-Doo Dominates 2026 Iron Dog Race with 1-2 Finish

4 hours agoPRnewswire

Iron Dog Victory: Ski-Doo's Tyler Aklestad and Nick Olstad clinched the championship at the 2026 Iron Dog race, with teammates Zack Weisz and Thomas Davis finishing second, achieving a remarkable 1-2 finish that highlights Ski-Doo's dominance in extreme snow racing.
Equipment Performance: Aklestad praised the Ski-Doo snowmobiles for their exceptional performance under harsh conditions, which not only enhances the brand's reputation but also lays a solid foundation for future sales growth.
Snocross Season Success: In Salamanca, New York, Crayden Dillon secured a dominant nine-second victory, while Jordan Lebel surged from eighth to third, reinforcing his lead in the season standings and showcasing Ski-Doo racers' prowess across various competitions.
Future Development Plans: Ski-Doo is set to launch the new MXZ X-RS 600RR E-TEC in 2027, featuring a more powerful Rotax 600RR E-TEC engine, which is expected to attract more racers to place orders ahead of the season, further driving market share growth for the brand.

BRP Launches New Online Adventure Platform

6 days agoPRnewswire

Platform Upgrade: BRP Inc. has launched the new online platform BRP Experiences, designed to empower users to discover breathtaking locations through curated powersports adventures, marking a significant step in the company's digital transformation.
User Base Expansion: Following the success of the Uncharted Society program, which engaged over 2 million users with BRP products, this platform demonstrates the company's ongoing efforts to drive user engagement and brand loyalty.
Global Collaboration: BRP Experiences collaborates with trusted outfitters worldwide, making it easier for riders of all skill levels to explore and connect, further enhancing the brand's market position in the powersports sector.
Creating Outdoor Memories: The platform not only offers a wealth of adventure options but also aims to help users create lifelong outdoor memories, reflecting BRP's commitment to enhancing customer experiences.