Brightstar Signs Long-Term Contract with Wisconsin Lottery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 27 2026
0mins
Source: PRnewswire
- Contract Signing: Brightstar Lottery PLC's subsidiary has signed an eight-year long-term contract with the Wisconsin Lottery to modernize retail and digital solutions through its integrated lottery solution, OMNIA™, which is expected to significantly enhance lottery sales and player experiences.
- Technological Innovation: The new contract includes enhancements to the Wisconsin Lottery's mobile app and the provision of new retail equipment, such as the Retailer Pro S2 terminal and GameFlex 48 self-service vending machine, which will boost player engagement and improve convenience for retailers.
- Historical Partnership: Since 1988, Brightstar has supported the Wisconsin Lottery in generating over $20 billion in revenue, with the majority returned to winners and local communities, showcasing the success and trust built through their long-term collaboration.
- Market Leadership: Brightstar currently serves as the technology provider for 26 of the 46 lottery jurisdictions in the U.S., supporting nearly 90 lottery customers, thereby solidifying its leadership position in the global lottery market and is expected to further drive business growth.
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Analyst Views on BRSL
Wall Street analysts forecast BRSL stock price to rise
3 Analyst Rating
1 Buy
2 Hold
0 Sell
Moderate Buy
Current: 11.260
Low
18.00
Averages
19.33
High
21.00
Current: 11.260
Low
18.00
Averages
19.33
High
21.00
About BRSL
Brightstar Lottery PLC, formerly International Game Technology PLC, is a global lottery company. The Company provides integrated solution OMNIA, that unites retail and digital lottery channels. Its technology solutions include retail solutions, digital solutions, and systems. Its retail terminals support all types of retailers with the camera technology in the smallest footprint, which includes Retail Terminals, Self-Service Vending, In-Lane Lottery Solutions, and LotteryLink. Its Retail Terminals include Retailer Pro S2 Lottery Terminal, Retailer Select Lottery Terminal, Retailer Vue Lottery Terminal, and Retailer to Go S2. Its Self-Service Vending includes GameTouch 28, GameTouch 20, and GameTouch Draw S2. Its digital solutions include Web and mobile solutions, digital systems and data platforms. Its lottery solution is a suite of lottery products and applications. Its instant ticket services are suppliers of instant games and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Multichannel Game Development: This deal enables Brightstar to develop Ghostbusters-themed games across retail, digital, and promotional channels, including instant tickets, draw games, and iLottery experiences, aimed at attracting both existing lottery players and Ghostbusters fans.
- Positive Market Reaction: Shares of Brightstar Lottery rose 1.8% in premarket trading to $10.91, reflecting a favorable market response to the agreement, despite a 52-week price range of $10.42 to $18.57.
- Strategic Promotion Plans: Brightstar plans to leverage the extended rights to roll out new immersive games, second-chance promotions, and digital engagement campaigns, enhancing user participation and expanding market share to drive growth in the lottery sector.
See More
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- Game Diversity: Since 2015, Brightstar has launched over 25 games related to Ghostbusters, including traditional instant tickets, high-definition symbols, and exclusive eInstant games, enhancing player engagement and brand loyalty.
- Market Expansion: The continuation of this agreement will drive the Ghostbusters brand's expansion through innovative omnichannel experiences aimed at attracting more new and existing players, thereby increasing overall market share and brand influence.
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See More
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- Technology Upgrade: Under the agreement, Brightstar will enhance the Oregon Lottery's central system and deploy 2,200 units of its latest digital signage solution, SignaLink™, which will improve retailer responsiveness and enhance player engagement.
- Equipment Delivery: Brightstar will also deliver 1,000 Retailer Pro S2 terminals, powered by high-performance processors to ensure rapid transaction processing, supporting multiple player-facing displays to enhance user interaction.
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See More
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- New COO Appointment: Marco Tasso will be promoted to Chief Operating Officer effective July 1, 2026, overseeing all aspects of Brightstar's global lottery operations, including technology and product development, leveraging his 20 years of industry experience to enhance operational efficiency.
- Support for Strategic Goals: CEO Vince Sadusky emphasized that Marco's leadership will align with the company's growth and transformation strategies, optimizing the lottery operating organization to deliver improved results, reflecting the company's commitment to future development.
- Industry Influence: Brightstar Lottery holds a significant position in the global lottery market, serving nearly 90 lottery customers with approximately 6,000 employees, and Ascoli's departure may impact the company's strategic direction and market performance.
See More
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- Technology Support Upgrade: Under the new agreement, Brightstar will deliver up to 2,500 mobile lottery terminals to TIPOS, enhancing lottery accessibility and convenience, thereby driving business expansion in the Slovak market.
- Online Sales Transformation: The newly deployed handheld terminals will enable TIPOS to convert offline instant ticket sales into online sales, which is expected to significantly increase the number of sales points and enhance the purchasing experience for players, ultimately boosting lottery sales.
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See More
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- System Upgrade: Brightstar will deploy an advanced lottery central system and replace all lottery terminals with the latest RetailerPro S2, enhancing transaction processing speed and user experience, thereby strengthening Lottotech's market competitiveness.
- Technological Innovation: The RetailerPro S2 terminal features a high-performance processor that supports multiple player-facing displays and peripherals, aimed at enhancing operational flexibility and efficiency to meet modern lottery players' demands.
- Market Impact: This collaboration not only solidifies Brightstar's position as Lottotech's exclusive retail lottery technology partner but also drives sustainable development in the Mauritian lottery market through continuous technological innovation.
See More
