Brightstar Signs Long-Term Contract with Wisconsin Lottery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Source: PRnewswire
- Contract Signing: Brightstar Lottery PLC's subsidiary has signed an eight-year long-term contract with the Wisconsin Lottery to modernize retail and digital solutions through its integrated lottery solution, OMNIA™, which is expected to significantly enhance lottery sales and player experiences.
- Technological Innovation: The new contract includes enhancements to the Wisconsin Lottery's mobile app and the provision of new retail equipment, such as the Retailer Pro S2 terminal and GameFlex 48 self-service vending machine, which will boost player engagement and improve convenience for retailers.
- Historical Partnership: Since 1988, Brightstar has supported the Wisconsin Lottery in generating over $20 billion in revenue, with the majority returned to winners and local communities, showcasing the success and trust built through their long-term collaboration.
- Market Leadership: Brightstar currently serves as the technology provider for 26 of the 46 lottery jurisdictions in the U.S., supporting nearly 90 lottery customers, thereby solidifying its leadership position in the global lottery market and is expected to further drive business growth.
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Analyst Views on BRSL
Wall Street analysts forecast BRSL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BRSL is 19.33 USD with a low forecast of 18.00 USD and a high forecast of 21.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
1 Buy
2 Hold
0 Sell
Moderate Buy
Current: 14.120
Low
18.00
Averages
19.33
High
21.00
Current: 14.120
Low
18.00
Averages
19.33
High
21.00
About BRSL
Brightstar Lottery PLC, formerly International Game Technology PLC, is a global lottery company. The Company provides integrated solution OMNIA, that unites retail and digital lottery channels. Its technology solutions include retail solutions, digital solutions, and systems. Its retail terminals support all types of retailers with the camera technology in the smallest footprint, which includes Retail Terminals, Self-Service Vending, In-Lane Lottery Solutions, and LotteryLink. Its Retail Terminals include Retailer Pro S2 Lottery Terminal, Retailer Select Lottery Terminal, Retailer Vue Lottery Terminal, and Retailer to Go S2. Its Self-Service Vending includes GameTouch 28, GameTouch 20, and GameTouch Draw S2. Its digital solutions include Web and mobile solutions, digital systems and data platforms. Its lottery solution is a suite of lottery products and applications. Its instant ticket services are suppliers of instant games and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Brightstar Signs Long-Term Contract with Wisconsin Lottery
- Contract Signing: Brightstar Lottery PLC's subsidiary has signed an eight-year long-term contract with the Wisconsin Lottery to modernize retail and digital solutions through its integrated lottery solution, OMNIA™, which is expected to significantly enhance lottery sales and player experiences.
- Technological Innovation: The new contract includes enhancements to the Wisconsin Lottery's mobile app and the provision of new retail equipment, such as the Retailer Pro S2 terminal and GameFlex 48 self-service vending machine, which will boost player engagement and improve convenience for retailers.
- Historical Partnership: Since 1988, Brightstar has supported the Wisconsin Lottery in generating over $20 billion in revenue, with the majority returned to winners and local communities, showcasing the success and trust built through their long-term collaboration.
- Market Leadership: Brightstar currently serves as the technology provider for 26 of the 46 lottery jurisdictions in the U.S., supporting nearly 90 lottery customers, thereby solidifying its leadership position in the global lottery market and is expected to further drive business growth.
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Brightstar Deploys Sales Wizard to Ontario Lottery Corporation
- Tool Deployment: Brightstar Lottery PLC announced the deployment of its cloud-based sales automation tool, Sales Wizard, to the Ontario Lottery and Gaming Corporation (OLG), aimed at enhancing sales representatives' efficiency during retail visits by providing actionable data insights.
- Integration Capability: Sales Wizard seamlessly integrates with OLG's central system, allowing the sales team to configure the tool flexibly to meet evolving business needs, thereby enhancing their competitive edge in the market.
- Global Retail Support: Currently, Sales Wizard supports over 148,000 retailers worldwide, providing data on sales, instant ticket inventory, and point-of-sale equipment, which helps lottery sales teams optimize their sales strategies and improve performance.
- Industry Leadership: As a primary technology provider in the global lottery sector, Brightstar serves nearly 90 lottery customers across six continents, further solidifying its leadership position in the lottery market.
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